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Figuring out IT markets: How and why industry analysts launch, adjust and abandon categories (2022)

First Author: Pollock Neil

Attributed to: The Second Most Important Pitch: How Digital Start-Ups Must Navigate the Endorsement Economy To Scale funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1016/j.infoorg.2022.100389

Publication URI: http://dx.doi.org/10.1016/j.infoorg.2022.100389

Type: Journal Article/Review

Volume: 32

Parent Publication: INFORMATION AND ORGANIZATION

Issue: 1

ISSN: 1471-7727