Engagement and estrangement: a "tale of two cities" for Bristol's green branding (2023)

First Author: Reynolds L

Attributed to: Rethinking place branding governance: the implications of a stakeholder-orientated approach when managing the presentation of complex places funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1108/ejm-08-2021-0602

Publication URI: https://api.elsevier.com/content/abstract/scopus_id/85164494079

Type: Journal Article/Review

Parent Publication: European Journal of Marketing

Issue: 9