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TOWARDS ENHANCED CAMPAIGN EFFECTIVENESS: EXPLORING THE RELATIONSHIP BETWEEN CAMPAIGN ATTRIBUTES AND THE FULL SPECTRUM OF CONSUMER ENGAGEMENT ON SOCIAL MEDIA (2025)

First Author: Audy Martinek, A.
Attributed to:  Mapping the Full Scope of Consumer Engagement on Social Media for Efficacy and Consumer Wellbeing funded by Horizon Europe Guarantee

Abstract

No abstract provided

Bibliographic Information

Publication URI: https://www.ama.org/wp-content/uploads/2025/02/2025_AMA_Winter_Proceedings_Feb-12-2025.pdf

Type: Conference/Paper/Proceeding/Abstract

Volume: 36

Issue: 1