From rivals to allies: Building and benefiting from coopetition capability (2025)
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1016/j.indmarman.2025.02.002
Publication URI: http://dx.doi.org/10.1016/j.indmarman.2025.02.002
Type: Journal Article/Review
Parent Publication: Industrial Marketing Management