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MEASURING WHAT MATTERS: INVISIBLE ENGAGEMENT AS A DRIVER OF BRAND PERFORMANCE (2026)

First Author: Petra Audy Martinek

Attributed to: Mapping the Full Scope of Consumer Engagement on Social Media for Efficacy and Consumer Wellbeing funded by Horizon Europe Guarantee

Abstract

No abstract provided

Bibliographic Information

Publication URI: https://hs-46387974.f.hubspotemail.net/hubfs/46387974/Academic%20Conferences/2026_AMA_Winter_Proceedings.pdf?utm_campaign=13550743-FY26%20Academic%20-%20Winter&utm_medium=email&_hsmi=403451040&utm_content=403451040&utm_source=hs_email

Type: Conference/Paper/Proceeding/Abstract

Volume: 37