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Digitalisation of qualitative marketing and consumer research (2026)

First Author: Denegri-Knott J

Attributed to: Mapping the Full Scope of Consumer Engagement on Social Media for Efficacy and Consumer Wellbeing funded by Horizon Europe Guarantee

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1177/14705931261430781

Publication URI: http://dx.doi.org/10.1177/14705931261430781

Type: Journal Article/Review

Parent Publication: Marketing Theory