Data mining course choice sets and behaviours for target marketing of higher education (2009)
Attributed to:
Spatial interaction modelling, geodemographics and widening participation in the Higher Education sector?
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1057/jt.2009.13
Publication URI: http://dx.doi.org/10.1057/jt.2009.13
Type: Journal Article/Review
Parent Publication: Journal of Targeting, Measurement and Analysis for Marketing
Issue: 3