Informative Brand Advertising and Pricing Strategies in Internet Markets with Heterogeneous Consumer Search (2012)
Attributed to:
Spatial Economics Research Centre
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1080/13571516.2012.642642
Publication URI: http://dx.doi.org/10.1080/13571516.2012.642642
Type: Journal Article/Review
Parent Publication: International Journal of the Economics of Business
Issue: 1