HELP - for a life without tobacco: a case study on demarketing across two levels (2009)
Attributed to:
The UK Centre for Tobacco Control Studies
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1108/02634500910964056
Publication URI: http://dx.doi.org/10.1108/02634500910964056
Type: Journal Article/Review
Parent Publication: Marketing Intelligence & Planning
Issue: 4