HELP - for a life without tobacco: a case study on demarketing across two levels (2009)

First Author: Hassan L
Attributed to:  The UK Centre for Tobacco Control Studies funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1108/02634500910964056

Publication URI: http://dx.doi.org/10.1108/02634500910964056

Type: Journal Article/Review

Parent Publication: Marketing Intelligence & Planning

Issue: 4