Segmentation in social marketing Insights from the European Union's multi-country, antismoking campaign (2010)
Attributed to:
The UK Centre for Tobacco Control Studies
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1108/03090561011047562
Publication URI: http://dx.doi.org/10.1108/03090561011047562
Type: Journal Article/Review
Parent Publication: European Journal of Marketing
Issue: 7/8