Segmentation in social marketing Insights from the European Union's multi-country, antismoking campaign (2010)

First Author: Walsh G
Attributed to:  The UK Centre for Tobacco Control Studies funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1108/03090561011047562

Publication URI: http://dx.doi.org/10.1108/03090561011047562

Type: Journal Article/Review

Parent Publication: European Journal of Marketing

Issue: 7/8