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Transitioning from a goods-dominant to a service-dominant logic Visualising the value proposition of Rolls-Royce (2012)

First Author: Ng I

Attributed to: Business-to-Business Services: Pricing, Contracting and Value-based Mechanism Design funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1108/09564231211248480

Publication URI: http://dx.doi.org/10.1108/09564231211248480

Type: Journal Article/Review

Parent Publication: Journal of Service Management

Issue: 3