Transitioning from a goods-dominant to a service-dominant logic Visualising the value proposition of Rolls-Royce (2012)
Attributed to:
Business-to-Business Services: Pricing, Contracting and Value-based Mechanism Design
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1108/09564231211248480
Publication URI: http://dx.doi.org/10.1108/09564231211248480
Type: Journal Article/Review
Parent Publication: Journal of Service Management
Issue: 3