Fee or free? How much to add on for an add-on (2010)

First Author: Fruchter G

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1007/s11002-010-9112-3

Publication URI: http://dx.doi.org/10.1007/s11002-010-9112-3

Type: Journal Article/Review

Parent Publication: Marketing Letters

Issue: 1