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The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others (2008)

First Author: Rao R

Attributed to: Off-shoring and Outsourcing Innovation? The New Challenge for Multinationals funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1509/jmkg.72.4.58

Publication URI: http://dx.doi.org/10.1509/jmkg.72.4.58

Type: Journal Article/Review

Parent Publication: Journal of Marketing

Issue: 4