Radical Innovation Across Nations: The Preeminence of Corporate Culture (2009)
Attributed to:
Off-shoring and Outsourcing Innovation? The New Challenge for Multinationals
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1509/jmkg.73.1.3
Publication URI: http://dx.doi.org/10.1509/jmkg.73.1.3
Type: Journal Article/Review
Parent Publication: Journal of Marketing
Issue: 1