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Is social norms marketing effective? A case study in domestic electricity consumption (2013)

First Author: Harries T

Attributed to: Sandpit: CHARM: Digital technology: shaping consumer behaviour by informing conceptions of 'normal' practice. funded by EPSRC

Abstract

No abstract provided

Bibliographic Information

Digital Object Identifier: http://dx.doi.org/10.1108/ejm-10-2011-0568

Publication URI: http://dx.doi.org/10.1108/ejm-10-2011-0568

Type: Journal Article/Review

Parent Publication: European Journal of Marketing

Issue: 9