An Integrative Framework of Value
Attributed to:
C-AWARE: Enabling Consumer Awareness of Carbon Footprint Through Mobile Service Innovation (Cambridge/Nottingham/Exeter)
funded by
EPSRC
Abstract
No abstract provided
Bibliographic Information
Digital Object Identifier: http://dx.doi.org/10.1108/s1548-6435(2012)0000009011
Publication URI: http://dx.doi.org/10.1108/s1548-6435(2012)0000009011
Type: Book Chapter
Book Title: Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing (2012)
Page Reference: 207-243
ISBN: 978-1-78052-912-7