This chapter examines the strategies of the parties for their constituency campaigns in the 2010 election. It first reviews the partiesÕ targeting strategies and the degree to which the national and constituency campaign efforts were integrated. It then analyses the degree to which constituency campaigns adopted traditional and modern techniques and considers the extent to which campaigns have continued to modernize overall. This includes an analysis of e-campaigning at the constituency level i

First Author: Wring, Dominic; Mortimore, Roger; Atkinson, Simon
Attributed to:  Constituency Campaigning in the 2008/9/10 General Election funded by ESRC

Abstract

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Bibliographic Information

Type: Book Chapter

Book Title: Political Communication in Britain: The Leader's Debates, the Campaign and the Media in the 2010 General Election (2011)

ISBN: 9780230301450