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This study investigates how firms can influence political actors on emerging markets through their network partners in order to support a market-driving strategy. On emerging markets, political actors typically play a more central role than is the case on mature western markets. However, most firms do not have the understanding of or influence upon political actors in emerging markets that is required to interact with them directly. Consequently, gaining the support of different network partner

First Author: Hadjikhani, Amjad; Elg, Ulf; Ghauri, Pervez; Ghauri, Parvez M.
Attributed to:  Key factors in the international market driving process: The role of internal competencies and external network actors funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Type: Book Chapter

Book Title: Business, Society and Politics: Multinationals in Emerging Markets (2012)

Page Reference: 133-153

ISBN: 9781780529905