Examining industry studies in terms of their operational, structural, strategic, and political context, "Procuring Complex Performance" reflects on current trends in managing for complex outcomes. Procuring is the opposite perspective to marketing when studying exchange. Thus procurement practices cannot be considered as separate from market practices.
Attributed to:
Making Markets: The Practice of Business Models
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Type: Book Chapter
Book Title: Procuring Complex Performance: Studies of Innovation in Product-Service Management (2010)
Page Reference: 99-119
ISBN: 9780415800051