The Routledge Handbook of Tourism Marketing: Chapter 5 - The Application of Social Marketing to Tourism

First Author: McCabe, Scott
Attributed to:  Exeter Centre for Sport, Leisure and Tourism Research funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Type: Book Chapter

Book Title: The Routledge Handbook of Tourism Marketing (2013)

ISBN: 978-0-415-59703-6