The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings togeth
Attributed to:
Transitions in practice: climate change and everyday life
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Type: Book Chapter
Book Title: Reconnecting Marketing to Markets (2010)
Page Reference: 13-28
ISBN: 9780199578061