ASAP - A Scalable 2D/3D Architecture for Cross Media Virtual Production

Lead Participant: Double Negative Limited

Abstract

ASAP is a two-year project to research, develop and demonstrate a new pipeline, tools and processes for rendering and reviewing CGI and video-based media, at appropriate levels of quality for real-time, interaction-time and near-line use cases. The results will facilitate the cross-media creation and use of assets for film, TV and games and compress the present stages of preproduction, production and postproduction, eliminating the need to re-create assets from scratch for different uses.
The project will advance the state of the art in asset preparation, scalable dynamic rendering and shaders, production visualisation, lighting interaction, real-time combination of 2D and 3D assets, and the unification of media processing pipelines. It will deliver a range of new tools, applications, software and production services.
The project is a large-scale cross-industry initiative by a consortium comprising the UK’s largest VFX company (DNeg), three world-leading SMEs specialising in media technology creation (FilmLight, Ncam and The Foundry), and the UK’s leading independent games developer (Rebellion).

Lead Participant

Project Cost

Grant Offer

 

Participant

Double Negative Limited, LONDON

Publications

10 25 50