The University of Abertay Dundee and Mackie's Limited
Lead Participant:
UNIVERSITY OF ABERTAY DUNDEE
Abstract
To embed the knowledge to develop and implement a systematic New Product Development process ensuring Mackie's diversified and expanded new range of products are developed and launched in a timely fashion delivering the forecasted sales and profits.
Lead Participant | Project Cost | Grant Offer |
|---|---|---|
| UNIVERSITY OF ABERTAY DUNDEE | £122,030 | £ 81,760 |
Participant |
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| ABERTAY UNIVERSITY |
People |
ORCID iD |