What's Up With Alex (WUWA)? Animated Storytelling for Mental Health Literacy Among Young People

Lead Research Organisation: University of Nottingham
Department Name: School of Health Sciences

Abstract

This collaborative study will examine whether animated stories produced by Aardman Animations can assist young people in building awareness of and responding to mental health challenges. Typically, young people face multiple and significant barriers regarding their mental health. They may be unaware that they need help in the first place or where to access support. While such an audience may be emotionally intelligent, they can lack both the mental health literacy and finances to access timely help - something highly valued when facing very stressful periods, for example, around examination times. It is at such points that young people struggle to allocate time to seek support.
Our central question is: Can co-created, animated stories and companion app increase young people's mental health literacy?
This study adds a new dimension to the portfolio of health humanities projects supported by the AHRC, aligning strongly with and bridging two streams in its new Strategic Development Plan: a) in supporting research on mental health as an interdisciplinary contemporary challenge; and b) addressing how arts and humanities research can support creativity and the creative economy. In so doing, it brings together expertise in world-beating animation, health and the arts and humanities alongside a scientific, social and behavioural evaluative layer that seeks to advance transformative impacts in policy, provision and practice relevant to statutory and third sector organisations supporting mental health literacy among young people.
Our chief partner, Aardman, have a stellar history in film animation, winning numerous major awards and nominations including Academy Awards, Golden Globes, BAFTA Awards, Annie Awards and many others. Aardman has prided itself on creating short films on mental health to advance literacy, not least 'Share the Orange' (Alzheimers Research UK), 'Bristol Ageing Better' (Isolation and Loneliness) and, most recently, 'New Mindset', narrated by Stephen Fry. This proposed programme of work will strengthen a grand ambition at Aardman for advancing mental health literacy through animated storytelling.
Telling stories are as much part of us as breathing air. Indeed we are storytelling animals. Stories are key in helping us understand our environment, our experiences and relationships. They help us build and convey our identities, the building blocks of our selves. Furthermore, in a complex, uncertain, changing and seemingly contradictory world, stories are uniquely suited for helping us to navigate our way through it. There is growing interest in how stories and metaphor are core to life and can help people negotiate mental health. Importantly, stories can also interrogate, challenge and transform existing power relationships, including those that predominate within healthcare contexts.
Creative practices in the arts and humanities have the potential for transforming people's mental health. In fact, we can view creative resources from the arts and humanities as constituting a kind of additional or shadow health service. However, there is little in the way of research evidence for animated stories and mental health literacy. We need much clearer and robust evidence of potential impact on young people. With a growing burden of mental distress on young people combined with rising costs for the delivery of services, it is timely to investigate how animated stories could play their part in advancing mental health literacy among young people and helping them find ways to deal with life's challenges.

Planned Impact

This project has a potentially wide impact on public engagement and academic research. The principal beneficiaries of these impacts may be divided into three key groups:
1. Policy-makers: The project is designed to bring together a major animation company (Aardman), arts and humanities scholars, young people, service user/ PPI representatives, health, social care and education personnel, to respond to contemporary anxieties about mental health literacy among young people in the UK. As such, it is anticipated that research findings generated by the project may stimulate and inform mental health debate, particularly as it relates to the development of policies advancing less-centralised resources for enhancing mental health literacy and the maintenance and recovery of mental health and well-being. The inquiry will contribute to debates about broader questions concerning the role of creative approaches to public mental health.
2. Health, social care and education personnel: The project will also be of interest to health, social care, education, community arts personnel involved in mental health work with young people and the promotion of mental health literacy. The interdisciplinary subject matter and methodology of the project aligns it with the emergent field of health humanities, in this case through a combination of film animation, storytelling/narrative, psychology, language and public health. In particular, it will afford knowledge dissemination benefits with regard to the ways in which these fields inter-animate one another. It is hoped that the research findings may ultimately inform mental health literacy practices for young people relevant to Public Health England, NHS, private health, social care, education and community-based initiatives and, potentially, suggest increased effectiveness of public health approaches to reducing mental health difficulties and advancing peer education and support for young people adjusting to life's challenges.
3. The public: We envisage potential social benefits for young people with mental health difficulties most of whom will not be receiving statutory help or support during the period of funding, these emanating primarily from its impacts on public awareness and understanding of issues pertaining to mental health literacy. In particular, it is envisaged that the project will stimulate and inform wider societal discussions of topics including the respective responsibilities of different communities for the preservation of health and treatment of mental health; the benefits of shared creative activity among young people working on the project; generate public contribution to debate about ways to tackle the challenges faced by young people; informing attitudes to and/or beliefs about the feasibility of creative public health as a possible solution to the failure of biomedical and psychiatric approaches to date to address the mental health of young people; and empowering young people individually and collectively to deploy greater agency in their own mental health and well-being.
In addition, by engaging arts and humanities scholars and the creative personnel of Aardman with issues of contemporary mental health literacy among young people the project will stimulate discussion and debate about new kinds of creative public health enterprise in the future. In so doing it is hoped that the project will produce important social benefits in enhancing public understanding of new approaches to young people and their mental health and well-being needs, effecting positive changes in policy, organisational, practitioner, public behaviour.
 
Title 5 short animations by Aardman What's Up With Everyone? 
Description 5 short original animations to support mental health literacy among young people, targeted at 17-24 year olds, addressing five co-created themes of loneliness, perfectionism, competitiveness, independence and social media, available and embedded in the platform whatsupwitheveryone.com and on Youtube, TikTok and Instagram. The videos will also be available on Aardman's YouTube Kids Channel, MeeToo and through Universities UK. 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact As of 26/02/2021 • We have a following of 2900+ across the channels, and should hit over 3k by Monday. • We have a reach of 3.1 million people across the accounts as it stands today, with over 264k engagements - made up of video plays, likes, comments, shares, saves, RT's etc. • We have had some lovely free social media support from Tom Read Wilson (332k followers) this week and we are still awaiting Michael from Bake Off to post too. • Site traffic now has reached 17k, with videos reaching 280k views across YouTube and Social activity. • As before, the most visited site page is the loneliness and isolation one, followed by perfectionism In the first week of launch 8-12 February the films and their creatively designed platform reached more than 3.1m people. Full data on these metrics will be updated in due course. 
URL https://whatsupwitheveryone.com/
 
Title WUWE - Collection of Digital Stories 
Description A collection of 21 digital stories, co-created with young people in online workshops, due to COVID restrictions, concerning their thoughts, feelings and awareness of mental health issues. 
Type Of Art Film/Video/Animation 
Year Produced 2021 
Impact The stories provided additional input for the production of the five animations by Aardman and will form part of the Digital Showcase for the project. 
 
Title whatsupwitheveryone.com 
Description This platform was developed to advance upstream conversation among young people viewing the 5 animated short films for What's Up With Everyone. It includes substantial additional advice and guidelines authored as follows: Paul Crawford (Loneliness and Isolation), Tom Curran (Perfectionism), Elvira Perez Vallejos (Social Media), David Crepaz-Keay (Independence) and Sachiyo Ito-Jaeger (Competitiveness). The website platform also includes a help seeking page. The platform has been design wrapped by Aardman using the original characters. The platform is jointly copyrighted 2021 as follows: University of Nottingham, Loughborough University, London School of Economics and Politics, Aardman Animations Ltd, Mental Health Foundation. All Rights Reserved. 
Type Of Art Artefact (including digital) 
Year Produced 2021 
Impact As of 26/02/2021 • We have a following of 2900+ across the channels, and should hit over 3k by Monday. • We have a reach of 3.1 million people across the accounts as it stands today, with over 264k engagements - made up of video plays, likes, comments, shares, saves, RT's etc. • We have had some lovely free social media support from Tom Read Wilson (332k followers) this week and we are still awaiting Michael from Bake Off to post too. • Site traffic now has reached 17k, with videos reaching 280k views across YouTube and Social activity. • As before, the most visited site page is the loneliness and isolation one, followed by perfectionism 
URL http://whatsupwitheveryone.com
 
Description Although we are only just through the research-production cycle of the project, we have completed a scoping review on digital interventions and mental health literacy among young people, submitted to Journal of Mental Health: 'Digital video interventions and mental health literacy among young people: a scoping review." With only minor revisions requested this looks set to be accepted for publciation/published over the next few months. Seventeen studies were selected for analysis. In most studies (n = 14), a digital video was the only intervention whereas three studies took a multi-intervention approach. Only three of the digital video interventions were co-created with people with mental illness or university students. All studies showed positive results in favor of digital video interventions in at least one component of mental health literacy or compared to one of the comparison conditions

In addition, we now have preliminary findings for the pre- and post-film viewing from a sample of 70 young people which showed that watching the animated stories improved their knowledge about and attitudes towards mental health, their willingness to seek help and confidence to help others. This is very promising and we are currently progressing peer-review publication submission for the end of April. In addition, further phases of our research platform will be in process during 2021, including reports on storytelling research at the Storytelling Academy, further evaluation of the companion platform (formerly referred to as 'app'), investigating trust in the digital information among young people, internet data scraping combined with Aardman/ILK metrics of usage to account roundly for social and cultural reach and impacts.

During the development of the films and companion platform and on release all Government Ministers and MPs were informed of the campaign and project through the Institute for Policy Engagement at the University of Nottingham. A brief of the work to date and offer of preliminary evidence submitted on 17/02/2021 to Health and Social Care Committee Secretariat, and then to the Chair, Jeremy Hunt, leading the ongoing inquiry into the mental health of children and young people. In train is the development of a policy roundtable on young people's mental health and the role of the creative industries. This will be achieved with UKRI.
Exploitation Route This will be reported on towards the close of the project.
Sectors Communities and Social Services/Policy,Creative Economy,Education,Healthcare

URL http://www.whatsupwitheveryone.com
 
Description It is early as yet for an impact narrative for the 5 new films and companion platform. However, since release on 8 February the following reach to public occurred, with much more planned into the next review period when we will be able to offer a more granular and durative account of public testimonials and utility within a spread of leading organisations supporting the mental health of young people. These metrics are up to and including 05/03/21: Social • We now have over 3,100+ followers across the channels, and this continues to grow at a steady rate with peaks across an evening and on a Sunday afternoon. • We have now achieved a combined reach of 3.5 million across the channels, with Instagram continuing to be our highest performer, followed by Twitter and then Facebook. • We have had some amazing free social media support this week, with a tweet secured by Paul Crawford from Michelle Donelan (MP & the Minister of State for Universities) and a hugely exciting share from the wonderful Stephen Fry himself to his 12.6million followers! • We have influencer activity in the pipeline from Ovie Soko (stories), Marley13 (YouTube video), Jamie Windust (instagram feed & story) in the coming week to further support too. • This has also resulted in over 222k engagements - made up of video plays, likes, comments, shares, saves, RT's. • We are expecting Michael from Bake Off (150k followers) to post to stories this weekend, as part of a free-of-charge agreement and we will report back on the results of this next week • Site traffic is almost at 20k, with the videos reaching 322k views across social, social shares & YouTube. • The most visited site page is the loneliness and isolation one, followed by perfectionism PR • Coverage has gone live across: ITN (shared last week), BBC East Midlands Today, Bristol Live, Skwigly, Creative Boom, RSPH, Agility PR, Little Black Book Online, University News HQ and The Institute of Mental Health Nottingham. • BBC Radio Leicester have requested to interview Neil and Prof Michael Wilson live on Thursday's breakfast show, which is now arranged. • BBC West Online has also spoken with the co-creators today, to gather comment for an online story in which they were particularly keen to speak with the young people • We're also in conversations with Channel 5 news, The Telegraph, UniLad, The Express, The College, The Daily Mail, The Metro and The Independent as it stands - all looking for comment or additional info for potential pieces. We are working closely with them to secure. • We are continuing to have wider conversations across further National, Regional and the Student media as we speak - reaching out directly as well as responding to requests for comment. • A few highlight pieces from all industries include: o BBC Radio Wiltshire 17/02/21 o Sky New 17/02/21 o ITV News o BBC News (Bristol) o BBC East Midlands Today o BBC Radio Leicester o BBC Radio Notts o Daily Mail o Yahoo o Bristol Post o AWN o MSN o Animation Magazine o Philosophy Forum o Mental Health Today o Sky News Breakfast interview with Dan, repeatedly shown throughout the day o BBC Points West interview with Neil and two of the young people o The Happy Broadcast live Q&A over Instagram with Neil o Mental Health Today coverage secured by UKRI o Universities UK Blog with Paul Crawford o BBC Radio Wiltshire interview with Paul Crawford o Dan Binn interview with Design with Soul which is now live on their blog and their podcast o Festival of Tomorrow, UKRI - What's Up With Everyone? Podcast featuring Paul Crawford, Dan Binns, Mike Wilson Policy 17/02/21 Email from Health and Social Care Committee Secretariat, stating that policy briefing case study on WUWE has been passed to the Chair as well as the inquiry manager 12 MP/Minister Tweets about WUWE: Lisa Cameron MP; Simon Fell MP; Will Quince MP; Liz Twist MP; Tracy Brabin MP; Sir David Amess; Craig Whittaker MP; Tommy Sheppard MP, Alex Norris MP (Shadow Health Minister) , Selanie Saxby MP, Robert Buckland MP, Michelle Donelan (Minister for Universities). Other email responses: Heather Wheeler MP (South Derbyshire) [direct response and dissemination to schools]; Lilian Greenwood (Nottingham South): 'Thanks for alerting me to this work. I think it's wonderful and so much needed. Immediately shared on Twitter and with my own young people!'; Letter from Private Secretary to Michelle Donelan (Minister for Universities).
First Year Of Impact 2021
Sector Communities and Social Services/Policy,Creative Economy,Education,Healthcare
Impact Types Cultural,Societal,Policy & public services

 
Description Briefing to Universities Minister, Michelle Donelan
Geographic Reach National 
Policy Influence Type Implementation circular/rapid advice/letter to e.g. Ministry of Health
Impact Briefing on WUWE to universities minister resulting in Universities Minister Minister Donelan tweeted support for 'whatsupwitheveryone'. Michelle Donelan MP #handsfacespace on Twitter: "Speaking out and asking for help can be really hard. Today on #UniMentalHealthDay I urge all students struggling to reach out and start a conversation. Take a look at these resources for some top tips on how to do this: https://t.co/4a75xhKggf" / Twitter Also received a letter on this from Gareth Lavan, Private Secretary to Michelle Donelan MP, Minister of State for Universities Department for Education, 7th Floor, Sanctuary Buildings, Great Smith Street, London, SW1P 3BT, stating 'Great animations by the way! '
 
Description Invited briefing to Royal College of General Practitioners: : Crawford, P. 'Creative public health: Culture as a shadow health service.
Geographic Reach National 
Policy Influence Type Participation in a national consultation
 
Description Invited member of Department for Culture, Media and Sport (DCMS): Cultural and Creative Industries and Covid-19 Fourth Symposium: Culture, Health and Wellbeing (Paul Crawford and Lorna Probert)
Geographic Reach National 
Policy Influence Type Participation in a national consultation
 
Description Named contributor to Independent Review of the Mental Health Act 1983.
Geographic Reach National 
Policy Influence Type Gave evidence to a government review
URL https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/7788...
 
Description Happy Space 
Organisation Happy Space
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution Professor Paul Crawford, Trustee for this upstream educational charity supporting young people's mental health in schools
Collaborator Contribution Happy Space joined the WUWE project close to launch to assist with social media disseminations and to provide congruent educational content and messaging as part of the Instagram campaign.
Impact Collaborative dissemination of materials supporting young people's mental health via the WUWE instagram campaign.
Start Year 2021
 
Description Aardman launches campaign to tackle growing mental health concerns among young people. 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Aardman press release
Year(s) Of Engagement Activity 2021
URL https://www.aardman.com/aardman-campaign-mental-health-young-people/
 
Description BBC East MIdlands News Interview 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact • BBC East Midlands. Breakfast Show. Interview every half hour half an hour between 6.25 - 9.05am. 9 February. Interview with Paul Crawford and animation play
Year(s) Of Engagement Activity 2021
 
Description BBC News (2021) Bristol Aardman youth campaign tackles mental health fears 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact BBC News article
Year(s) Of Engagement Activity 2021
URL https://www.bbc.co.uk/news/uk-england-bristol-55999558
 
Description BBC Radio Nottingham Interview 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact • BBC Radio Nottingham. Andy Whittaker Show. 10 February. 16:20ff. On What's Up With Everyone? campaign. Interview with Paul Crawford
Year(s) Of Engagement Activity 2021
 
Description BEHIND THE CRAFT: WHAT'S UP WITH EVERYONE? 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Binns, D. (2021) BEHIND THE CRAFT: WHAT'S UP WITH EVERYONE? A behind-the-scenes insight into the development of the WUWE animations.
11th February, 2021.
Year(s) Of Engagement Activity 2021
URL https://www.aardman.com/blog/behind-craft-whats-up-with-everyone/
 
Description Baynes, M. (2021) Wallace and Gromit makers and university academics launch mental health campaign. The Independent. 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Online newspaper article
Year(s) Of Engagement Activity 2021
URL https://www.independent.ie/world-news/and-finally/wallace-and-gromit-makers-and-university-academics...
 
Description Crawford, P. (2021) What's up with everyone? New Aardman films to support young people's mental health. February 9. AHRC, Arts and Minds. Research Spotlight. 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Blog for acdemics/ researchers UKRI
Crawford, P. (2021) What's up with everyone? New Aardman films to support young people's mental health. February 9. AHRC, Arts and Minds. Research Spotlight.
Year(s) Of Engagement Activity 2021
URL https://ahrc-blog.com/2021/02/09/whats-up-with-everyone-new-aardman-films-to-support-young-peoples-m...
 
Description Five original animations on Aardman Animations YouTube Kids Channel 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact The five original animations with Aardman, What's Up With Everyone? included on Aardman's YouTube Kids Channel.
Year(s) Of Engagement Activity 2021
URL https://www.youtube.com/channel/UCNtOgTAORZDgXE2U6XJAFYQ
 
Description Institute of Mental Health (2021) Award-winning Aardman to partner in a new mental health project for young people. 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Press release from Institute of Mental Health
Year(s) Of Engagement Activity 2021
URL https://www.institutemh.org.uk/news/576-award-winning-aardman-to-partner-in-a-new-mental-health-proj...
 
Description Invited blog for Universities UK 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Undergraduate students
Results and Impact Invited blog about What's Up With Everyone? to support university student mental health nationally, through Universities UK
Year(s) Of Engagement Activity 2021
URL https://www.universitiesuk.ac.uk/blog/Pages/starting-a-conversation-about-students-mental-health.asp...
 
Description London School of Economics and Politics (2021) Aardman Animations collaborate with LSE on mental health campaign for young people. 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact London School of Economics and Politics Press relase
Year(s) Of Engagement Activity 2021
URL https://www.lse.ac.uk/News/Latest-news-from-LSE/2021/b-Feb-21/Aardman-Animations-collaborates-with-L...
 
Description Mitchell, B. (2021) Aardman launches mental health campaign "What's Up With Everyone?" 09 February. Skwigly. 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Animations magazine entry/ feature
Year(s) Of Engagement Activity 2021
URL https://www.skwigly.co.uk/aardman-whats-up-with-everyone/
 
Description Murray, R. (2021) Aardman launches new mental health campaign aimed at young people. The Bristol Post. 13:24, 9 FEB 2021. 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact Featured in The Bristol Post
Year(s) Of Engagement Activity 2021
URL https://www.bristolpost.co.uk/whats-on/whats-on-news/aardman-launches-new-mental-health-4982971
 
Description PA Media (2021) Wallace and Gromit makers and university academics launch mental health campaign. Daily Mail. 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Daily Mail feature
Year(s) Of Engagement Activity 2021
URL https://www.dailymail.co.uk/wires/pa/article-9249701/Wallace-And-Gromit-makers-university-academics-...
 
Description Platform for What's UP With Everyone? campaign 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Our high profile set of 5 short Aardman animations, co-created with young people for young people was launched within this supporting information platform on key mental health literacy themes and with major, partnered support for seeking help page.
Year(s) Of Engagement Activity 2021
URL https://whatsupwitheveryone.com/
 
Description RSPH (2021) University of Nottingham and Aardman launch campaign ti tackle the mental health crisis. General blog. 9 February. 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Feature by Royal Society for Public Health
Year(s) Of Engagement Activity 2021
URL https://www.rsph.org.uk/about-us/news/university-of-nottingham-and-aardman-launch-campaign-to-the-ta...
 
Description UKRI (2021) Academics join forces with Aardman to tackle mental health crisis. 8 February. 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact UKRI feature press release
Year(s) Of Engagement Activity 2021
URL https://www.ukri.org/news/academics-join-forces-with-aardman-to-tackle-mental-health-crisis/
 
Description University of Loughborough (2021) Loughborough academics join forces with Aardman to tackle mental health crisis. 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Press release
Year(s) Of Engagement Activity 2021
URL https://www.lboro.ac.uk/news-events/news/2021/february/whats-up-with-everyone-aardman-campaign-launc...
 
Description University of Nottingham (2021) Nottingham experts join forces with Aardman to tackle mental health crisis. 8 February. 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Press release
Year(s) Of Engagement Activity 2021
URL https://www.nottingham.ac.uk/news/whats-up-with-everyone
 
Description What's up with everyone? Aardman talks about mental health Long read. Case Study. 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact What's up with everyone? Aardman talks about mental health
Long read. Case Study. Feb 23. Animation studio Aardman have just launched a campaign that aims to open up the conversation around mental health issues with young people called 'What's up with everyone?'. Bekki Stovell chats to director Dan Binns. Design With Soul.
Year(s) Of Engagement Activity 2021
URL https://www.designwithsoul.co/all-stories/whats-up-with-everyone-aardman-talks-mental-health