Transforming the adoption of Product-Service Systems through innovations in applied gaming technology

Lead Research Organisation: Aston University
Department Name: Aston Business School

Abstract

Servitization is the process of transforming manufacturers to compete through Product-Service Systems (PSS) rather than products alone. The commercial and environmental benefits of PSSs are compelling and well documented (Rolls-Royce earning over 50% of their revenue from services is cited to exhaustion). The opportunities are immense (three quarters of wealth world-wide is now created through performing services) and so politically PSSs are seen as key to industrial success in the 21st Century.

Adoption of PSS is frustratingly slow in mainstream manufacturing. Superficially the concepts find appeal but fail to gain traction as the potential implications to a business are complex. In the meantime, China is catching up (Chinese manufacturing companies offering services have grown from 2 - 20% since 2006). In the UK, we need to get better at informing, educating and training, our senior manufacturing managers about PSS and servitization, giving them the means to visualize the potential impact upon their business.

Gamification offers a radical solution. Gamification bridges video-gaming technologies and computer simulations to offer three-dimensional virtual worlds, dynamic and content-rich, which can be used to entertain, educate and inform. This is especially innovative for user engagement, supporting behavior and attitudinal change, and the design of advanced human and computer interfaces for representing and handling complex data systems. This programme will therefore develop applied game technologies, design principles and protocols, to transform the adoption of PSSs within mainstream manufacturing companies and so accelerate the foothold of gamifiaction in strategic business analysis.

Planned Impact

This programme will impact:

(1) Our manufacturing partners who are SMEs (Technicut, Maher, Footprint, AMRC Ltd, Teks) as they will directly understand the form of a commercially successful PSS and so help them to immediately exploit servitization.

(2) Our large and cross-sectoral OEMs (Ford Motor Company, MAN Truck and Bus, Alstom Train-life Services, FinningCat and Xerox) represent a real market-pull for gamification. This immediate opportunity to exploit gaming technologies will directly impact their adoption of servitization within these organisations, customers and supply chains.

(3) Our gaming partners will directly understand a commercial applications for gamification in business decisions and so can immediately set out to exploit this knowledge in their own organisations. The gaming networks (BSPA, GALA) will extend our reach to gaming companies, and help to demonstrate to these opportunities for further exploitation of gamification in business decision making..

(4) We will also impact manufacturers nationally. We have engaged (UKCEB, Manufacturing Advisory Service (MAS)) will enable the roll-out of gaming technologies for servitization nationally. Has supported over 135,000 SMEs over the past ten years, and expects to impact a similar group in the future. SEMTA and the National Skills Academy for Manufacturing will further impact businesses through training programmes.

These outcomes represent a win-win for the manufacturing and ICT communities. Manufacturing companies will gain a clear understanding of PSS and pathways towards servitization. To illustrate, we estimate that in the West Midlands alone there are some 4000 companies, employing 10-250 people, which are likely to have some interest in servitization. If only a very small portion of these adopt servitization strategies, the potential is for our project to generate a GVA of around £3 - £5.5 million per year in this region alone.

Organisations

Publications

10 25 50
 
Title What is Servitization Animation 
Description A short animation to explain the complex concept of servitization to those with no knowledge. This will be used with business leaders and students to help them understand the features and benefits of a servitization business model. 
Type Of Art Film/Video/Animation 
Year Produced 2015 
Impact The animation is still new. However, in the period 9 December to date (29 February 2016) it has had 567 views. 
URL https://www.youtube.com/watch?v=i9VBS8D56Gk
 
Description This ICT cluster grant has enabled discoveries in servitization, gamification, and the development of complementary communities in research and practice. About Servitization: Analysis of earlier findings indicated a significant opportunity for manufacturers to grow and become financially sustainable through the development and delivery of advanced services. To set the agenda from a more theoretical perspective, we initially developed an extensive research framework based on the analysis of 232 journal publications on servitization (published between 1988 and 2015). This framework demonstrates (i) the developed topics, which identify relatively established knowledge relevant to the topic of servitization, (ii) the developing topics which identify the growing concentrations and opportunities, and (iii) the undeveloped topics which identify significant opportunities for further exploratory studies. Based on this primary research, we identified two key gaps in literature and practice related to the topic: (i) what is the vision for advanced services and how these offerings could be defined? And (ii) what stages of organisational transformation does a manufacturer follow when servitizing to compete through advanced services? To address the first gap, we conducted research that drew evidence from prior literature and industry practices to synthesise a set of foundational propositions that collectively describe how a manufacturing firm can compete through advanced service as a new business model. To address the second gap, we developed a holistic and integrative framework that guides the transformation process that takes place as a product-centric manufacturer servitizes in order to compete through advanced services. This framework shows that the transformation process can be explained as four principal stages of maturity, which the manufacturer proceeds through according to the pressures of five principal forces. These scientific insights into servitization have both contributed to the body of knowledge, have been core to the gamification research, and have been foundational in forming the broader community around this topic. About Gamification: Our research into games and gamification has been undertaken in parallel to the servitization research to support engagement with advanced services. At the outset of this project we found that the field of gamification research is much more recent and far broader than that of servitization. Our findings from the servitization research, and working alongside both manufacturing and games development organizations, served to demonstrate that previously established theories, methods and models of games and gamification are insufficient for engaging manufacturing organizations with business model transformation. By aligning servitization research with established approaches to simulations, game-based learning and gamification, we were able to thoroughly understand the limitations of existing methods and techniques for applying gamification to business model innovation within manufacturing. We were then able to develop a process which overcomes these limitations by taking into account the requirements and constraints of different participants in gamification projects. This process was refined through the development of games and gamified applications, co-created with manufacturing and/or game development organizations. The process was then evaluated in practice, and this illustrated (i) low tech games and gamified activities can be both captivating while supplying rich sources of qualitative data, and (ii) games and gamified applications that are disseminated digitally are more appropriate for obtaining quantitative data and engaging organizations at scale. Iterations of the gamification process, informed by these findings, can facilitate the development of various activities and applications that serve a range of purposes. About Communities: In addition to the scientific findings, this ICT cluster grant also set out to form communities of relevant researchers and practitioners. In particular, we have enabled the development of close relationships with both large and small (SMEs) manufacturing firms to understand their organisational change towards servitization and advanced services. To facilitate this, we have formed our Advanced Services Partnership, which enables our researchers to engage in a mutually beneficial partnership allowing manufacturers to better understand the servitization business model. The goal of the partnership is defined as "To accelerate the adoption of advanced services across a range of manufacturing businesses." The partnership consists of members from significant multinational manufacturing, each competing in a different business sector, each on a journey to develop and deploy advanced services, and each engaged at an executive level. Our workshops have covered a range of topics on servitization, for example the first workshop was held in October 2015 at KLM-Air France facilities in Amsterdam to cover the understanding the journey towards the adoption of advanced services, and the second workshop was held in January 2016 a partner manufacturing company in Luxembourg to analyse the business model design and customer value proposition for advanced services. Subsequent round tables have been held in Birmingham, Amsterdam, Atlanta, Derby, Rugby, Milford Massachussetts, London and Washington DC and have been hosted by and engaged with a range of companies including GE Power, Rolls Royce, JCB, Cisco, Caterpillar, GE Power and Volvo . These round tables regularly occur every four months and are a strong platform for industrial collaboration. Companies that have been members of the partnership are Goodyear, Yanmar, Ishida, Cisco, Emerson, Waters, Nederman, Crown, Domino Printing Sciences, Baxi, and Legrand.
A new Whitepaper on Performance Advisory Services has been published. Produced in conjunction with senior executives from manufacturing companies, including Siemens, Ishida Europe and GE Power, the Whitepaper focuses on ways to create value through digital technologies and servitization and provides insights on using digital technologies to improve productivity in a manufacturing context.
Exploitation Route Our findings can be taken forwards by both the industrial and academic communities. In the research community our concepts and frameworks have formed cornerstones for researchers seeking to advance servitization. For example, the concept of advanced services, introduced through our work, is now a growing topic in the literature. This is, however, currently focussed on manufacturing, and there are considerable opportunities to expand this into other sectors, such as transport and finance. For industry, our work is enabling manufacturers to frame their service transformation, and there are now over 100 firms collaborating with our group.

To ensure these findings continue to be taken forward, we have established a number of pathways to impact for example, (i) Since 2013, we have organised the annual Spring Servitization Conference to bring a variety of academics in the field and manufacturing businesses with an interest in servitization together. Attendance is generally between 80 and 110 delegates. Conference papers are published in the conference proceedings which are printed and available online; (ii) our spinout company, The Advanced Services Group, was incorporated in October 2015, and focusses on advanced services consultancy. This company is facilitating and enabling practitioners to directly access the practical applications of our research; (iii) gamification workshops and conferences have engaged both enthusiasts and industry practitioners, some of whom have developed their own gamification companies and technological platforms based upon engagement with our research. We anticipate that these individuals and organizations will continue to experience growth following our continued engagement, and (iv) our gamification techniques have informed teaching and learning at our respective institutions, with the development of a centre for games in education being explored at Aston University.
Sectors Aerospace, Defence and Marine,Agriculture, Food and Drink,Construction,Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Electronics,Financial Services, and Management Consultancy,Healthcare,Manufacturing, including Industrial Biotechology,Pharmaceuticals and Medical Biotechnology,Transport

URL http://www.advancedservicesgroup.co.uk
 
Description The overall aim of this project was to transform the adoption of Product-Service Systems and servitization within mainstream manufacturing and accelerate the development of gamification (technologies, design principles & protocols) in strategic business decision making. The adoption of Product-Service Systems has been driven by formalising our knowledge of the barriers, risks, paths and contingencies that enable manufacturers to adopt such new concepts. There have been a high number of outputs from the programme, for example: Developed 5 apps/games to aid engagement with industry: 'Servitization Bingo', 'Unlock your insight', 'Drilling for Success', 'The Boardroom Game' and 'The Servitization Game: Snakes and Ladders to Advanced Services'. These have been used to help engage business leaders in our partnership programme, as well as workshops, conference sessions and executive education Published over 45 scholarly journal and conference papers Published 7 industry whitepapers on servitization Participated in 232 (from Feb 2013 to March 2019) business engagement activities, such as keynotes and presentations at industry conferences or workshops. Produced 'What is Servitization?' animation. Organised seven Spring Servitization Conferences that have resulted in delivery of over 197 academic papers. Developed advanced services transformation roadmap. Engaged 4,000 undergraduate students with gamification through long course programmes. Recruited six PhD/DBA candidates studying servitization. Hosted "Product-Service Systems and the Servitization of Manufacturing" as part of an ESRC Business Model Seminar Series. Invited to attend 10 Downing Street to discuss value of servitization to the UK economy. Produced workbook on gamification systems development Facilitated further funding for a partner games company (Eyesparks) for the development of a gamified learning platform In terms of specific industrial impact, the knowledge created through this EPSRC funding has informed our work with 157 SME's which, as a direct result, has delivered £32.85m impact on GVA. In December 2018 the Advanced Services Group published a book of thirty case studies which demonstrated impact of £9.9m of new revenue and 89 new jobs created. These 30 case studies came from our work with 80 manufacturing or technology innovating SMEs across the West Midlands and the 30 selected came from a variety of sectors and of different sized organisations to reinforce the benefits of servitization to small and medium sized enterprises. Our work with SMEs was commended in the 'Project of the Year' category in the Impact Awards for Knowledge Exchange and Commercialisation (KEC) professionals, organised by PraxisUnico and supported by Research Councils UK. http://www.aston.ac.uk/news/releases/2017/june/aston-praised-for-advanced-services-support-to-smes/ In addition, we have established an exclusive network of likeminded business executives applying leading practices. The partnership is for larger manufacturing organisations traditionally production- focused, and now in the earlier stages of exploring, developing and deploying advanced services. Our work with large businesses, such as Goodyear, has formed the basis of an EPSRC Impact report. https://www.epsrc.ac.uk/files/newsevents/publications/case-studies/2016/key-advantage/ ASG continue to build on the foundations laid by this project and further impact is continuously being created in a number of ways The games and research findings from the project will continue to inform large companies that are part of the Advanced Services Partnership and also be used with SMEs via a new grant on our Small Business Programme. We have secured £1.45m for a three-year project to support 95 manufacturing and technology-innovating, firms to identify new revenues streams by adding services to support their product(s). This follows from the successful delivery of the £1.2m TRAN-SIP programme in the Greater Birmingham and Solihull area which ran during 2016-18 and supported 80 firms to improve their revenues and employ more staff. Further research funding awarded from the Newton Fund - UK China Agri-Tech Challenge, Innovate UK and the BBSRC in November 2018 will fund a project titled 'Next generation rice processing'. The £2.067 million project will be delivered in collaboration with Sheffield Hallam University (project lead), Siemens, Koolmill, Cox & Plant, and New-Food Innovations. Koolmill's Managing Director Alec Anderson, who is one of Aston Business School's Visiting Industrial Fellows, is a key partner in the project. The global milling machine market potential is worth £11.25bn p/a and Koolmill holds patents for its grain separation technology covering 75% of the global rice market. As part of the project, ASG has been awarded £250k to focus on business models, revenue models and contractual arrangements for the delivery of advanced services in this area - particularly for SMEs. Further EPSRC funding, (EP/R044937/1 Digitally Enhanced Advanced Services Network+), has also been awarded to create a cohesive community of researchers and practitioners, working collectively across disciplines (eg computer science,engineering and business) and industry sectors (eg manufacturing, transport and financial services, to accelerate the innovation of Digitally Enhanced Advanced Services. The Digitally Enhanced Advanced Services NetworkPlus is managed in collaboration with Universities of Exeter, Greenwich, Nottingham and Cranfield University.
First Year Of Impact 2013
Sector Aerospace, Defence and Marine,Construction,Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Energy,Healthcare,Manufacturing, including Industrial Biotechology,Transport
Impact Types Economic

 
Description Nederman Insight development
Geographic Reach Multiple continents/international 
Policy Influence Type Participation in a advisory committee
Impact A multi-national company, headquartered in the EU and specialising in industrial air filtration is a member of our Advanced Services Partnership and has worked with our experts to understand customer pains, develop new business models and identify the organisational change needed to support advanced services. Its aim is to help their customers to protect their employees, production and the wider environment from harmful dust, smoke and fumes. The company is 70 years old and has 1900 employees in 25 countries, distributors in an additional 30 countries and 12 production facilities on five continents. Whilst clean air is a necessity for the company's customers in terms of the safety of their employees, their obligation to limit emissions into the environment and the integrity of their processes, air filtration is in many cases an inconvenience and something that is certainly not part of their core business expertise. As a result of their membership of the Advanced Services Partnership, the company recognised that the trend of digitalisation, encompassing connected services, the Internet of Things and use of mobile devices provided an opportunity to develop and improve their customer offering. This offering is intended to both reduce inconvenience and help customers to operate their air filtration, and their business, as successfully as possible. In order to develop a complete ecosystem of services for new and existing installations of its products the company has now set up a new division to deliver this improved customer offering.Using sensors and monitors installed on their filtration equipment in the customer's operations they are able to gather data which is shared via the cloud and accessed by both their customers and their own engineers by downloading the information to an app on their iOS devices. In addition to addressing their customer pain points and inconveniences, this also enables the customer to evidence , by the visibility of its energy consumption, emissions and safety, how seriously it takes environmental sustainability and its corporate responsibility.
 
Description Through Life Engineering Services (TES) Council
Geographic Reach National 
Policy Influence Type Membership of a guideline committee
Impact The TES Council are lobbying Government to make the case for a national focus on Through-life Engineering Services (TES), as part of the UK Industrial Strategy. It is proposed by the TES Council, an interest group formed at end 2016 of leading industrial, academic and government practitioners and stakeholders, which complements the Digital4Manufacturing Leadership Group led by the High Value Manufacturing Catapult. TES link the need for new engineering skills and capabilities with the needs of new business models such as servitization and sustainable manufacture within the developing digital economy.
 
Description Visit to 10 Downing St to speak to Daniel Korski, Deputy Head of Policy 10 Downing Street and Tom Nixon No 10 Policy Unit.
Geographic Reach National 
Policy Influence Type Participation in a advisory committee
 
Description Dr Ali Ziaee Bigdeli (PI) and Professor Tim Baines (CI), Pathways towards Servitization: A trans-national study of Organisational Transformation, , ESRC, 1 November 2017,
Amount £252,500 (GBP)
Funding ID ES/P010148/1 
Organisation Economic and Social Research Council 
Sector Public
Country United Kingdom
Start 02/2018 
End 01/2021
 
Description European Regional Development Fund (ERDF)
Amount £804,391 (GBP)
Funding ID 080/P2/016 
Organisation European Commission 
Sector Public
Country European Union (EU)
Start 05/2012 
End 12/2015
 
Description European Structural Investment Fund (ESIF)
Amount £1,168,092 (GBP)
Organisation European Commission 
Sector Public
Country European Union (EU)
Start 01/2016 
End 12/2018
 
Description Newton Fund
Amount £2,020,000 (GBP)
Funding ID BB/S020993/1 
Organisation Biotechnology and Biological Sciences Research Council (BBSRC) 
Sector Public
Country United Kingdom
Start 03/2019 
End 03/2021
 
Description Proposal acronym: CircEuit; Proposal number: 721909; Type of action: MSCA-ITN-ETN; (European Training Networks); Topic: MSCA-ITN-2016; Call: H2020-MSCA-ITN-2016; (Marie Sklodowska-Curie Innovative Training Networks)
Amount € 2,996,732 (EUR)
Funding ID 721909 
Organisation European Commission 
Sector Public
Country European Union (EU)
Start 09/2016 
End 08/2019
 
Description 2018 Spring Servitization Conference 
Organisation Copenhagen Business School
Country Denmark 
Sector Academic/University 
PI Contribution I was one of the co-chairs of the 2018 Spring Servitization Conference in Copenhagen Business School (14,15 & 16 May 2018). As part of my duties, I was in charge of (i) selecting and assessing the quality of the venue, (ii) identifying the right industrial and academic keynote speakers, (iii) developing the call for papers and the theme of the conference, (iv) promoting the conference in social media and other networks, (v) managing the review process both at the abstract and full submission stages, and (vi) helping the organising committee during the conference.
Collaborator Contribution Dr Thomas Frandsen and Dr Jawwad Raja of Copenhagen Business School were two of the co-chairs of conference. They were also in charge of organising the conference, and similar activities mentioned above.
Impact The key output of the conference was the conference proceedings which was co-edited by the conference chairs.
Start Year 2018
 
Description 2019 Spring Servitization Conference 
Organisation Linkoping University
Country Sweden 
Sector Academic/University 
PI Contribution Similar to last year, I am one of the co-chairs of the 2018 Spring Servitization Conference to be held at Linkoping University in Sweden (13,14 & 15 May 2019). As part of my duties, I am collaborating with the host co-chairs in (i) selecting and assessing the quality of the venue, (ii) identifying the right industrial and academic keynote speakers, (iii) developing the call for papers and the theme of the conference, (iv) promoting the conference in social media and other networks, (v) managing the review process both at the abstract and full submission stages, and (vi) helping the organising committee during the conference.
Collaborator Contribution Professors Christian Kowalkowski and Daniel Kindström are two of the co-chairs of conference. They were also in charge of organising the conference, and similar activities mentioned above.
Impact No output as of yet.
Start Year 2019
 
Description ABS/Des Evans 
Organisation AB SCIEX
Country United States 
Sector Private 
PI Contribution The research team work with Des benefitting from his knowledge/experience contacts built up over many years in industry to develop relations with large manufacturers. The team have worked with Des in a number of ways: Des works in partnership with our researchers to support our activities and help the understanding of the transformational journey of large OEMs and promote the advantages of a servitization strategy to an industrial audience.
Collaborator Contribution As a former practitioner when he was CEO of MAN Truck and Bus Limited in UK, Des is a 'servitization evangelist' a subject specialist able to demonstrate from experience the company growth and financial benefits that a suitable servitization strategy can deliver. He has been made an Honorary Professor at Aston University . Providing knowledge/experience exchange and his many contacts built up over many years in industry.Des works in partnership with the research team to help the understanding of the transformational journey of large OEMs and promote the advantages of a servitization strategy to an industrial audience. Made presentation at the Business Model Seminar : 'Product-Service Systems and the Servitization of Manufacturing' at Aston on 7 October 2015
Impact Many outcomes include: - contribution to research for academic papers and articles - facilitation of research with companies in Transport Round Table - presentations at conferences - contact with industry executives to inform them about servitization eg presentation at Microlise Conference - contributions to The Advanced Service Partnership workshops - publicity materials to promote servitization
Start Year 2013
 
Description Andrew Harrison RR 
Organisation Rolls Royce Group Plc
Country United Kingdom 
Sector Private 
PI Contribution Research into gamification of servitization - organization of Games Jam Saturday 19/Sunday 20 September 2015 General relationship building with key industry players.
Collaborator Contribution Andrew Harrison, Rolls Royce attended the Games Jam to make a short presentation to participants and be on hand to advise during the game development process.to represent the experience of Rolls Royce /large manufacturing companies views and needs. In November 2016, Aston Business School appointed Andrew Harrison, Honorary Professor from industry. He is a Life Cycle Engineering Associate Fellow at Rolls-Royce and has been pivotal in the engine manufacturer's globally-leading practices of engineering for service. Professor Harrison will work with the Advanced Services Research Group's partners in manufacturing businesses to accelerate their adoption of advanced services.
Impact The Games Jam resulted in participants developing games concepts to explain a servitization business model.
Start Year 2015
 
Description Armando Calabrese, University of Rome 
Organisation University of Rome Tor Vergata
Country Italy 
Sector Academic/University 
PI Contribution Appointment of Prof Armando Calabrese, University of Rome Tor Vergata, as Visiting research Fellow at Aston Businesss School from 1 July 2016 to 31 January 2019. Hosting and research collaboration with University of Rome Tor Vergata PhD student.
Collaborator Contribution Dr Calabrese's interests lie in service management and economics, corporate sustainability, health management and public management. His research with the Advanced Services Research Group will focus on the measurement of degree and performance of servitization strategies and involve his PhD student Luigi Tiburza working intensively with ASG researchers for a period of 6 months May - October 2016 at Aston University. His affiliation will support and complement the research work of the EPSRC funded Transforming the adoption of Product-Service Systems through innovations in applied gaming technologies project and other servitization research undertaken by the ASG. He is a well published academic and acts as a referee for a number of well-respected academic journals. Armando is an Assistant Professor in Management Engineering at the University of Rome 'Tor Vergata'. He received his PhD in Economic and Management Engineering from the University of Rome 'Tor Vergata'.
Impact University of Rome PhD student, Luigi Tiburza, visited ASG for 6 months - October 2016 and worked with us on data collection from a variety of different companies. A research paper was developed as a result of this work which, at the date of writing is currently under review.
Start Year 2016
 
Description Bullhorn/ Cindy Elliot 
Organisation Bullhorn Inc
Country United Kingdom 
Sector Private 
PI Contribution Visit to USA to work with Cindy; the VP of Global Innovation for a large multi-national company and other USA based OEMs informed our research and the development of and incorporation of our spin out company in Octobrer 2015, The Advanced Services Group.
Collaborator Contribution Advice via regular Skype calls and organisation of a visit to the USA to tour a number of companies interested in becoming involved in our servitization research and building a relationship with The Advanced Services Group. Also input knowledge and ideas to help inform the development of Servwire (www.servwire.com) our on line members platform for the Servitization community.
Impact Close collaboration with Cindy Elliott has helped guide the development and formation of The Advanced Group and subsequently resulted in her joining the Advanced Services Group to develop the Industrial community at an International level.
Start Year 2014
 
Description COPPEAD - Federal University of Rio de Janeiro 
Organisation Federal University of Rio de Janeiro
Country Brazil 
Sector Academic/University 
PI Contribution This was a visit to the CESS - Centro de Estudos em Gestão de Serviços de Saúde (Centre of Studies of Health Services Management) - within COPPEAD, at Federal University of Rio de Janeiro The visit had the purpose to develop the community around gamification for servitization. Part of the visit was to take part in a workshop in which academics at COPPEAD presented the ongoing research projects in their institution followed by a presentation of the research developments at Aston Centre for Servitization Research and Practice (ACSRP) and discussions of synergies between the two centres and how gamification could be applied in their context of research. The first outcome was the possible application of gamification aiming at increased patient adherence to prescribed treatment - along the lines of gamification as a way to influence behaviour. Investigated opportunities for the possible application of gamification aiming at increased patient adherence to prescribed treatment - along the lines of gamification as a way to influence behaviour.
Collaborator Contribution Organised workshop and presentation of their research and discussed possibilities for the development of future joint projects.
Impact Possible projects for future collaboration are still at an early stage of investion.
Start Year 2015
 
Description Company K 
Organisation Noventum
Country Cyprus 
Sector Private 
PI Contribution We are actively collaborating with Noventum on research on servitization and advanced services. Together, we are analysing the organisational transformation towards servitization in different industries.
Collaborator Contribution Noventum has openly shared their techniques and tools employed in facilitating workshops on organisational change towards servitization.
Impact Two white papers, one on Internet of Things and one on Mega Trends and Servitization are under development.
Start Year 2015
 
Description Dr Jamie Burton et al Paper collaboration (SSC2014) 
Organisation University of Liverpool
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised and participated in meetings to develop academic paper for Spring Servitization Conference 2014.
Collaborator Contribution Participated in discussions and wrote paper to submit to SSC2014. Presented paper at SSC2014
Impact 'Servitization capabilities for advanced services: a multi-actor perspective' conference paper
Start Year 2013
 
Description Dr Jamie Burton et al Paper collaboration (SSC2014) 
Organisation University of Manchester
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised and participated in meetings to develop academic paper for Spring Servitization Conference 2014.
Collaborator Contribution Participated in discussions and wrote paper to submit to SSC2014. Presented paper at SSC2014
Impact 'Servitization capabilities for advanced services: a multi-actor perspective' conference paper
Start Year 2013
 
Description Dr Jamie Burton et al Paper collaboration (SSC2014) 
Organisation University of Nottingham
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised and participated in meetings to develop academic paper for Spring Servitization Conference 2014.
Collaborator Contribution Participated in discussions and wrote paper to submit to SSC2014. Presented paper at SSC2014
Impact 'Servitization capabilities for advanced services: a multi-actor perspective' conference paper
Start Year 2013
 
Description ESRC Seminar Series - Business Models: Fasttracking Competitive Advantage (ES/L000520/1) 
Organisation British Academy of Management (BAM)
Country United Kingdom 
Sector Academic/University 
PI Contribution Publicity, support and participation in seminar series; organising and hosting meeting of project group at Aston University. Hosted and organised Seminar on Servitization at Aston University on 7 October 2015.
Collaborator Contribution Each institution is to organise and host a seminar on the subject of their business model specialism.
Impact Seminar 1 Business Models: Rationale, applications and interorganisationality; 7th February 2014; British Library London Seminar 2 Business models and re-source configuration; 22 July 2014; Henley Seminar 3 Business model design,prototyping and testing; 18 November 2014 Strathclyde Seminar 4 Business models and structural choices March 2014 Bristol Seminar 5 Business Models: An Activity System Perspective, June 2015 Exeter Seminar 6 Business Models: Product-Service Systems and the Servitization of Manufacturing 7 October 2015 Aston Seminar 7 Business Models: From Servitization to the Service of Things:New Business & Economic Models of the Internet-of-Things from a Service-Dominant Logic Approach; February 2nd, 2016, WMG, University of Warwick Seminar 8 Seminar 8 Business Models: Shaping Organisations and markets to complete the series June 2016 Lancaster
Start Year 2014
 
Description ESRC Seminar Series - Business Models: Fasttracking Competitive Advantage (ES/L000520/1) 
Organisation Lancaster University
Country United Kingdom 
Sector Academic/University 
PI Contribution Publicity, support and participation in seminar series; organising and hosting meeting of project group at Aston University. Hosted and organised Seminar on Servitization at Aston University on 7 October 2015.
Collaborator Contribution Each institution is to organise and host a seminar on the subject of their business model specialism.
Impact Seminar 1 Business Models: Rationale, applications and interorganisationality; 7th February 2014; British Library London Seminar 2 Business models and re-source configuration; 22 July 2014; Henley Seminar 3 Business model design,prototyping and testing; 18 November 2014 Strathclyde Seminar 4 Business models and structural choices March 2014 Bristol Seminar 5 Business Models: An Activity System Perspective, June 2015 Exeter Seminar 6 Business Models: Product-Service Systems and the Servitization of Manufacturing 7 October 2015 Aston Seminar 7 Business Models: From Servitization to the Service of Things:New Business & Economic Models of the Internet-of-Things from a Service-Dominant Logic Approach; February 2nd, 2016, WMG, University of Warwick Seminar 8 Seminar 8 Business Models: Shaping Organisations and markets to complete the series June 2016 Lancaster
Start Year 2014
 
Description ESRC Seminar Series - Business Models: Fasttracking Competitive Advantage (ES/L000520/1) 
Organisation University of Exeter
Country United Kingdom 
Sector Academic/University 
PI Contribution Publicity, support and participation in seminar series; organising and hosting meeting of project group at Aston University. Hosted and organised Seminar on Servitization at Aston University on 7 October 2015.
Collaborator Contribution Each institution is to organise and host a seminar on the subject of their business model specialism.
Impact Seminar 1 Business Models: Rationale, applications and interorganisationality; 7th February 2014; British Library London Seminar 2 Business models and re-source configuration; 22 July 2014; Henley Seminar 3 Business model design,prototyping and testing; 18 November 2014 Strathclyde Seminar 4 Business models and structural choices March 2014 Bristol Seminar 5 Business Models: An Activity System Perspective, June 2015 Exeter Seminar 6 Business Models: Product-Service Systems and the Servitization of Manufacturing 7 October 2015 Aston Seminar 7 Business Models: From Servitization to the Service of Things:New Business & Economic Models of the Internet-of-Things from a Service-Dominant Logic Approach; February 2nd, 2016, WMG, University of Warwick Seminar 8 Seminar 8 Business Models: Shaping Organisations and markets to complete the series June 2016 Lancaster
Start Year 2014
 
Description ESRC Seminar Series - Business Models: Fasttracking Competitive Advantage (ES/L000520/1) 
Organisation University of Reading
Country United Kingdom 
Sector Academic/University 
PI Contribution Publicity, support and participation in seminar series; organising and hosting meeting of project group at Aston University. Hosted and organised Seminar on Servitization at Aston University on 7 October 2015.
Collaborator Contribution Each institution is to organise and host a seminar on the subject of their business model specialism.
Impact Seminar 1 Business Models: Rationale, applications and interorganisationality; 7th February 2014; British Library London Seminar 2 Business models and re-source configuration; 22 July 2014; Henley Seminar 3 Business model design,prototyping and testing; 18 November 2014 Strathclyde Seminar 4 Business models and structural choices March 2014 Bristol Seminar 5 Business Models: An Activity System Perspective, June 2015 Exeter Seminar 6 Business Models: Product-Service Systems and the Servitization of Manufacturing 7 October 2015 Aston Seminar 7 Business Models: From Servitization to the Service of Things:New Business & Economic Models of the Internet-of-Things from a Service-Dominant Logic Approach; February 2nd, 2016, WMG, University of Warwick Seminar 8 Seminar 8 Business Models: Shaping Organisations and markets to complete the series June 2016 Lancaster
Start Year 2014
 
Description ESRC Seminar Series - Business Models: Fasttracking Competitive Advantage (ES/L000520/1) 
Organisation University of Strathclyde
Country United Kingdom 
Sector Academic/University 
PI Contribution Publicity, support and participation in seminar series; organising and hosting meeting of project group at Aston University. Hosted and organised Seminar on Servitization at Aston University on 7 October 2015.
Collaborator Contribution Each institution is to organise and host a seminar on the subject of their business model specialism.
Impact Seminar 1 Business Models: Rationale, applications and interorganisationality; 7th February 2014; British Library London Seminar 2 Business models and re-source configuration; 22 July 2014; Henley Seminar 3 Business model design,prototyping and testing; 18 November 2014 Strathclyde Seminar 4 Business models and structural choices March 2014 Bristol Seminar 5 Business Models: An Activity System Perspective, June 2015 Exeter Seminar 6 Business Models: Product-Service Systems and the Servitization of Manufacturing 7 October 2015 Aston Seminar 7 Business Models: From Servitization to the Service of Things:New Business & Economic Models of the Internet-of-Things from a Service-Dominant Logic Approach; February 2nd, 2016, WMG, University of Warwick Seminar 8 Seminar 8 Business Models: Shaping Organisations and markets to complete the series June 2016 Lancaster
Start Year 2014
 
Description ESRC Seminar Series - Business Models: Fasttracking Competitive Advantage (ES/L000520/1) 
Organisation University of Warwick
Country United Kingdom 
Sector Academic/University 
PI Contribution Publicity, support and participation in seminar series; organising and hosting meeting of project group at Aston University. Hosted and organised Seminar on Servitization at Aston University on 7 October 2015.
Collaborator Contribution Each institution is to organise and host a seminar on the subject of their business model specialism.
Impact Seminar 1 Business Models: Rationale, applications and interorganisationality; 7th February 2014; British Library London Seminar 2 Business models and re-source configuration; 22 July 2014; Henley Seminar 3 Business model design,prototyping and testing; 18 November 2014 Strathclyde Seminar 4 Business models and structural choices March 2014 Bristol Seminar 5 Business Models: An Activity System Perspective, June 2015 Exeter Seminar 6 Business Models: Product-Service Systems and the Servitization of Manufacturing 7 October 2015 Aston Seminar 7 Business Models: From Servitization to the Service of Things:New Business & Economic Models of the Internet-of-Things from a Service-Dominant Logic Approach; February 2nd, 2016, WMG, University of Warwick Seminar 8 Seminar 8 Business Models: Shaping Organisations and markets to complete the series June 2016 Lancaster
Start Year 2014
 
Description ESRC Seminar Series - Business Models: Fasttracking Competitive Advantage (ES/L000520/1) 
Organisation University of the West of England
Country United Kingdom 
Sector Academic/University 
PI Contribution Publicity, support and participation in seminar series; organising and hosting meeting of project group at Aston University. Hosted and organised Seminar on Servitization at Aston University on 7 October 2015.
Collaborator Contribution Each institution is to organise and host a seminar on the subject of their business model specialism.
Impact Seminar 1 Business Models: Rationale, applications and interorganisationality; 7th February 2014; British Library London Seminar 2 Business models and re-source configuration; 22 July 2014; Henley Seminar 3 Business model design,prototyping and testing; 18 November 2014 Strathclyde Seminar 4 Business models and structural choices March 2014 Bristol Seminar 5 Business Models: An Activity System Perspective, June 2015 Exeter Seminar 6 Business Models: Product-Service Systems and the Servitization of Manufacturing 7 October 2015 Aston Seminar 7 Business Models: From Servitization to the Service of Things:New Business & Economic Models of the Internet-of-Things from a Service-Dominant Logic Approach; February 2nd, 2016, WMG, University of Warwick Seminar 8 Seminar 8 Business Models: Shaping Organisations and markets to complete the series June 2016 Lancaster
Start Year 2014
 
Description ESRC/ Heiko Gebauer 
Organisation Karlstad University
Country Sweden 
Sector Academic/University 
PI Contribution Organised Research Seminar on 'Product-Service Systems and the Servitization of Manufacturing' for the ESRC Business Models Series.
Collaborator Contribution Made presentation at the Business Model Seminar : 'Product-Service Systems and the Servitization of Manufacturing' at Aston on 7 October 2015
Impact Successful research seminar delivered 7 October 2015.
Start Year 2015
 
Description ESRC/Chris Raddats 
Organisation University of Liverpool
Department School of Management
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised Research Seminar on 'Product-Service Systems and the Servitization of Manufacturing' for the ESRC Business Models Series.
Collaborator Contribution Made presentation at the Business Model Seminar : 'Product-Service Systems and the Servitization of Manufacturing' at Aston on 7 October 2015
Impact Successfully delivered research seminar on 7 October.
Start Year 2014
 
Description ESRC/Matthew Cook 
Organisation Open University
Department Business School
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised Research Seminar on 'Product-Service Systems and the Servitization of Manufacturing' for the ESRC Business Models Series.
Collaborator Contribution Made presentation at the Business Model Seminar : 'Product-Service Systems and the Servitization of Manufacturing' at Aston on 7 October 2015
Impact http://www.aston.ac.uk/aston-business-school/research/events/esrc-seminar-product-service-systems-and-the-servitization-of-manufacturing/
Start Year 2014
 
Description ESRC/Vicky Story 
Organisation Loughborough University
Department School of Business and Economics
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised Research Seminar on 'Product-Service Systems and the Servitization of Manufacturing' for the ESRC Business Models Series.
Collaborator Contribution Made presentation at the Business Model Seminar : 'Product-Service Systems and the Servitization of Manufacturing' at Aston on 7 October 2015
Impact Successful research seminar delivered 7 October 2015.
Start Year 2014
 
Description Esri/ Cindy Elliot 
Organisation ERSI
PI Contribution Collaboration on servitization research and Advanced Services Partnership development.
Collaborator Contribution Collaboration on servitization research and Advanced Services Partnership development.
Impact Collaboration on servitization research and Advanced Services Partnership development and currently investigating commissioning a Whitepaper.
Start Year 2017
 
Description Esri/ Cindy Elliott 
Organisation ERSI
PI Contribution Development of a network of companies interested in Advanced Services and Servitization.
Collaborator Contribution Help to develop and widen the Industrial community at an International level, particularly North America.
Impact Close collaboration with Cindy Elliott has helped guide the development and formation of The Advanced Group and subsequently resulted in her joining the Advanced Services Group to help develop the Industrial community at an International level.
Start Year 2015
 
Description IJPE Special Issue 
Organisation Elsevier
Department Elsevier UK
Country United Kingdom 
Sector Private 
PI Contribution Developed the idea for and Guest Editors to publish for a special issue on servitization in the International journal of Production Economics. Call for papers sent out and also publicised at the ESRC Business Model seminar.
Collaborator Contribution Elseiver - publishers Dr Oscar Bustinza and Dr Ferran Vendrell- Ferrero collaborators and supporting Prof Baines as guest editors . The special issue is currently in production.
Impact The special issue is currently in production and will be published later in 2016.
Start Year 2015
 
Description IJPE Special Issue 
Organisation University of Birmingham
Department Birmingham Business School
Country United Kingdom 
Sector Academic/University 
PI Contribution Developed the idea for and Guest Editors to publish for a special issue on servitization in the International journal of Production Economics. Call for papers sent out and also publicised at the ESRC Business Model seminar.
Collaborator Contribution Elseiver - publishers Dr Oscar Bustinza and Dr Ferran Vendrell- Ferrero collaborators and supporting Prof Baines as guest editors . The special issue is currently in production.
Impact The special issue is currently in production and will be published later in 2016.
Start Year 2015
 
Description IJPE Special Issue 
Organisation University of Granada
Department Faculty of Economic and Business Sciences
Country Spain 
Sector Academic/University 
PI Contribution Developed the idea for and Guest Editors to publish for a special issue on servitization in the International journal of Production Economics. Call for papers sent out and also publicised at the ESRC Business Model seminar.
Collaborator Contribution Elseiver - publishers Dr Oscar Bustinza and Dr Ferran Vendrell- Ferrero collaborators and supporting Prof Baines as guest editors . The special issue is currently in production.
Impact The special issue is currently in production and will be published later in 2016.
Start Year 2015
 
Description Machan Consultancy 
Organisation Machan Consulting
Country United Kingdom 
Sector Private 
PI Contribution Development of The Advanced Services Group to disseminate servitization research
Collaborator Contribution Ian has advised us on the development of The Advanced Services Group and plans for commercialisation using the spin out company.
Impact Professor Tim Baines was invited to meet with policy advisors at No 10 Downing Street. development of The Advanced Services Group Business Plan and plans for commercialisation .
Start Year 2014
 
Description Manufacturing Services Thought Leadership Network (MSTLN) 
Organisation Hennik Group Limited
Country United Kingdom 
Sector Private 
PI Contribution We are working to promote the awareness and adoption of Servitization and advanced services within UK manufacturing businesses and the wider academic community. In doing so, Professor Tim Baines is the academic lead for servitization within the MSTLN network and presents keynote speeches at MSTLN-related events.We also write blogs and article on servitization that MSTLN can share with industry members.
Collaborator Contribution Organises events for the Manufacturing Services Thought Leadership Network (MSTLN) that provides us with an opportunity to disseminate the results of our research and publicise and communicate the features and benefits of the servitization business model to manufacturing companies.
Impact We are working mutually to promote the awareness and adoption of Servitization and advanced services within UK manufacturing businesses and have agreed to run a joint-event in October 2016 where we will support each other's activities to advance awareness and adoption of servitization. This will form the basis of the MSTLN annual conference. We have supported the Manufacturing Services Thought Leadership Network (MSTLN), managed by The Manufacturer, by being Board Members and contributing newsworthy articles to the members of the MSTLN network. There have been 5 blogs and 6 articles published by Aston on the MSTLN site in the last 12-months.
Start Year 2015
 
Description PTC/Cindy Elliott 
Organisation PTC Parametric Technology Corporation
Country United States 
Sector Private 
PI Contribution Discussion around potential development and activity for a Business Club around servitization including ICT Cluster.
Collaborator Contribution Discussion around potential development activity for a Business Club around servitization including ICT Cluster.
Impact Work currently in progress and therefore no outcomes to report at this stage.
Start Year 2013
 
Description Playgen 
Organisation Playgen Ltd
Country United Kingdom 
Sector Private 
PI Contribution We worked with Playgen to facilitate a 'Games Jam' in London at end Feb/ Beginning of March 2015. Collaboration so far has taken the form of participation video conference meetings.
Collaborator Contribution We are currently working with Playgen to facilitate a 'Games Jam' in London at end Feb/ Beginning of March 2015. Collaboration took the form of participation in an advisory capacity in video conference meetings.
Impact No output. Following problems with the supplier Playgen it was decided to postpone the Games Jam and organise it ourselves at a later date.
Start Year 2014
 
Description Road Transport Industry Round Table 
Organisation Fowler Welch
PI Contribution We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc.
Collaborator Contribution They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry.
Impact There are two academic papers currently under review based on the analysis of the data gathered from the round table.
Start Year 2015
 
Description Road Transport Industry Round Table 
Organisation Goodyear Tire & Rubber Company
Country United States 
Sector Private 
PI Contribution We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc.
Collaborator Contribution They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry.
Impact There are two academic papers currently under review based on the analysis of the data gathered from the round table.
Start Year 2015
 
Description Road Transport Industry Round Table 
Organisation Kia Oval
Country United Kingdom 
Sector Private 
PI Contribution We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc.
Collaborator Contribution They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry.
Impact There are two academic papers currently under review based on the analysis of the data gathered from the round table.
Start Year 2015
 
Description Road Transport Industry Round Table 
Organisation MAN Truck and Bus UK
Country United Kingdom 
Sector Public 
PI Contribution We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc.
Collaborator Contribution They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry.
Impact There are two academic papers currently under review based on the analysis of the data gathered from the round table.
Start Year 2015
 
Description Road Transport Industry Round Table 
Organisation Microlise
Country United Kingdom 
Sector Private 
PI Contribution We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc.
Collaborator Contribution They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry.
Impact There are two academic papers currently under review based on the analysis of the data gathered from the round table.
Start Year 2015
 
Description Road Transport Industry Round Table 
Organisation University of Dundee
Country United Kingdom 
Sector Academic/University 
PI Contribution We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc.
Collaborator Contribution They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry.
Impact There are two academic papers currently under review based on the analysis of the data gathered from the round table.
Start Year 2015
 
Description Road Transport Industry Round Table 
Organisation Wincanton
Country United Kingdom 
Sector Private 
PI Contribution We are working with around 7 companies engaged in the UK road transport industry to understand how servitization and advanced services can help them overcome some of the key challenges that the entire industry is facing, including those related to the fuel consumption, drivers behaviour, legislation issues, etc.
Collaborator Contribution They companies have provided us with open access to their operations in the UK, and share their knowledge and expertise about the industry.
Impact There are two academic papers currently under review based on the analysis of the data gathered from the round table.
Start Year 2015
 
Description SSC 2016 Co- chairs 
Organisation Glasgow Caledonian University
Department School of Engineering GCU
Country United Kingdom 
Sector Academic/University 
PI Contribution Organisation of Spring Servitization Conference; reviewing papers, participation at event. Chairing Conference.
Collaborator Contribution Co- Chairing conference and contributing to conference organisiation.
Impact Publication of conference proceedings, networking and plans for future activity. Interest from other institutions to act as co-hosts of future conferences expanding network within Europe.
Start Year 2015
 
Description SSC 2016 Co- chairs 
Organisation University of Manchester
Department Manchester Business School
Country United Kingdom 
Sector Academic/University 
PI Contribution Organisation of Spring Servitization Conference; reviewing papers, participation at event. Chairing Conference.
Collaborator Contribution Co- Chairing conference and contributing to conference organisiation.
Impact Publication of conference proceedings, networking and plans for future activity. Interest from other institutions to act as co-hosts of future conferences expanding network within Europe.
Start Year 2015
 
Description SSC 2016 Co- chairs 
Organisation University of Sheffield
Department Advanced Manufacturing Research Centre (AMRC)
Country United Kingdom 
Sector Academic/University 
PI Contribution Organisation of Spring Servitization Conference; reviewing papers, participation at event. Chairing Conference.
Collaborator Contribution Co- Chairing conference and contributing to conference organisiation.
Impact Publication of conference proceedings, networking and plans for future activity. Interest from other institutions to act as co-hosts of future conferences expanding network within Europe.
Start Year 2015
 
Description SSC 2017 Local org cttee 
Organisation University of Sheffield
Department Advanced Manufacturing Research Centre (AMRC)
Country United Kingdom 
Sector Academic/University 
PI Contribution Organisation and promotion of conference. Review of papers and publication of proceedings. Co Chairing conference.
Collaborator Contribution Participation on local conference organisation committee. Collaboration on organisation and promotion of conference. Review of papers and publication of proceedings.
Impact Organisation of SSC 2017.
Start Year 2013
 
Description SSC 2018 co-chairs 
Organisation Copenhagen Business School
Country Denmark 
Sector Academic/University 
PI Contribution Organisation of Spring Servitization Conference 2018: Driving Competitiveness through Servitization, Copenhagen Business School, 14,15 & 16 May 2018. Promotion and paper review. Co-Chairing the conference with collaborators at Copenhagen Business School.
Collaborator Contribution Assisting with venue and organisation of conference in Copenhagen. Dr Thomas Frandsen and Dr Jawwad Raja of Copenhagen Business School to be co-chairs of conference.
Impact No output yet as event will be held in May 2018.
Start Year 2017
 
Description SSC15 Int Cttee 
Organisation Catholic University of Portugal
Country Portugal 
Sector Academic/University 
PI Contribution Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee.
Impact Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication
Start Year 2014
 
Description SSC15 Int Cttee 
Organisation Glasgow Caledonian University
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee.
Impact Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication
Start Year 2014
 
Description SSC15 Int Cttee 
Organisation Hanken School of Economics
Country Finland 
Sector Academic/University 
PI Contribution Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee.
Impact Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication
Start Year 2014
 
Description SSC15 Int Cttee 
Organisation Leiden University
Country Netherlands 
Sector Academic/University 
PI Contribution Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee.
Impact Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication
Start Year 2014
 
Description SSC15 Int Cttee 
Organisation Swiss Federal Institute of Aquatic Science and Technology
Country Switzerland 
Sector Public 
PI Contribution Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee.
Impact Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication
Start Year 2014
 
Description SSC15 Int Cttee 
Organisation Tokyo Institute of Technology
Country Japan 
Sector Academic/University 
PI Contribution Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee.
Impact Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication
Start Year 2014
 
Description SSC15 Int Cttee 
Organisation University of Bergamo
Country Italy 
Sector Academic/University 
PI Contribution Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee.
Impact Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication
Start Year 2014
 
Description SSC15 Int Cttee 
Organisation University of Birmingham
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee.
Impact Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication
Start Year 2014
 
Description SSC15 Int Cttee 
Organisation University of Cincinnati
Country United States 
Sector Academic/University 
PI Contribution Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee.
Impact Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication
Start Year 2014
 
Description SSC15 Int Cttee 
Organisation University of the West of England
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised the Spring Servitization Conference 2013, 2014, 2015 and currently organising SCC2016 that will take place in Manchester on 16 -17 May 2016.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as Co-chair or members of the International Advisory Committee.
Impact Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication
Start Year 2014
 
Description SSC15 Keynotes 
Organisation Air France KLM
Country France 
Sector Private 
PI Contribution Organised Spring Servitization Conference 2015 (SSC15) hosted at Aston University 18/19 May 2015.
Collaborator Contribution Invited keynote speaker gave presentation and participated in conference: John Cullen, VP Services Marketing at Metso Corporation. Christian Kowalkowski, Associate Professor of Industrial Marketing, Linköping University in Sweden and Assistant Professor of Marketing at Hanken School of Economics in Helsinki, Finland. Harmen Lanser, Product Development & Logistics, Group Component Products, AIRFRANCEKLM Engineering & Maintenance. Michael J. Provost, Engineering Fellow, Asset Management and Business Intelligence Services at Intelligent Energy Ltd, Loughborough, UK.
Impact Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication.
Start Year 2015
 
Description SSC15 Keynotes 
Organisation Intelligent Energy
Country United Kingdom 
Sector Private 
PI Contribution Organised Spring Servitization Conference 2015 (SSC15) hosted at Aston University 18/19 May 2015.
Collaborator Contribution Invited keynote speaker gave presentation and participated in conference: John Cullen, VP Services Marketing at Metso Corporation. Christian Kowalkowski, Associate Professor of Industrial Marketing, Linköping University in Sweden and Assistant Professor of Marketing at Hanken School of Economics in Helsinki, Finland. Harmen Lanser, Product Development & Logistics, Group Component Products, AIRFRANCEKLM Engineering & Maintenance. Michael J. Provost, Engineering Fellow, Asset Management and Business Intelligence Services at Intelligent Energy Ltd, Loughborough, UK.
Impact Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication.
Start Year 2015
 
Description SSC15 Keynotes 
Organisation Linkoping University
Country Sweden 
Sector Academic/University 
PI Contribution Organised Spring Servitization Conference 2015 (SSC15) hosted at Aston University 18/19 May 2015.
Collaborator Contribution Invited keynote speaker gave presentation and participated in conference: John Cullen, VP Services Marketing at Metso Corporation. Christian Kowalkowski, Associate Professor of Industrial Marketing, Linköping University in Sweden and Assistant Professor of Marketing at Hanken School of Economics in Helsinki, Finland. Harmen Lanser, Product Development & Logistics, Group Component Products, AIRFRANCEKLM Engineering & Maintenance. Michael J. Provost, Engineering Fellow, Asset Management and Business Intelligence Services at Intelligent Energy Ltd, Loughborough, UK.
Impact Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication.
Start Year 2015
 
Description SSC15 Keynotes 
Organisation Metso Corporation
Country Finland 
Sector Private 
PI Contribution Organised Spring Servitization Conference 2015 (SSC15) hosted at Aston University 18/19 May 2015.
Collaborator Contribution Invited keynote speaker gave presentation and participated in conference: John Cullen, VP Services Marketing at Metso Corporation. Christian Kowalkowski, Associate Professor of Industrial Marketing, Linköping University in Sweden and Assistant Professor of Marketing at Hanken School of Economics in Helsinki, Finland. Harmen Lanser, Product Development & Logistics, Group Component Products, AIRFRANCEKLM Engineering & Maintenance. Michael J. Provost, Engineering Fellow, Asset Management and Business Intelligence Services at Intelligent Energy Ltd, Loughborough, UK.
Impact Successful Spring Servitization Conference hosted at Aston University May 2015, Published Proceedings of conference ISBN 978 1 85449 492 4 Available on-line at http://www.aston-servitization.com/publication.
Start Year 2015
 
Description SSC2016 Keynote speakers 
Organisation Daimler AG
Country Germany 
Sector Private 
PI Contribution Organisation of SSC2016.
Collaborator Contribution Provided insight, knowledge and expertise to the conference by giving Keynote presentation.
Impact Education, contribution to thinking around servitization and networking.
Start Year 2016
 
Description SSC2016 Keynote speakers 
Organisation Ishida Europe
Country United Kingdom 
Sector Private 
PI Contribution Organisation of SSC2016.
Collaborator Contribution Provided insight, knowledge and expertise to the conference by giving Keynote presentation.
Impact Education, contribution to thinking around servitization and networking.
Start Year 2016
 
Description SSC2016 Keynote speakers 
Organisation SAVortex Ltd
PI Contribution Organisation of SSC2016.
Collaborator Contribution Provided insight, knowledge and expertise to the conference by giving Keynote presentation.
Impact Education, contribution to thinking around servitization and networking.
Start Year 2016
 
Description SSC2016 Keynote speakers 
Organisation Siemens AG
Country Germany 
Sector Private 
PI Contribution Organisation of SSC2016.
Collaborator Contribution Provided insight, knowledge and expertise to the conference by giving Keynote presentation.
Impact Education, contribution to thinking around servitization and networking.
Start Year 2016
 
Description SSC2016 Keynote speakers 
Organisation Texas A&M University-Central Texas
PI Contribution Organisation of SSC2016.
Collaborator Contribution Provided insight, knowledge and expertise to the conference by giving Keynote presentation.
Impact Education, contribution to thinking around servitization and networking.
Start Year 2016
 
Description SSC2017 Co Chairs 
Organisation Glasgow Caledonian University
Department School of Engineering GCU
Country United Kingdom 
Sector Academic/University 
PI Contribution Organisation and promotion of conference. Review of papers and publication of proceedings. Chairing conference.
Collaborator Contribution Collaboration on organisation and promotion of conference. Review of papers and publication of proceedings. Co Chairing conference.
Impact Publication of conference proceedings, networking and plans for future activity. Interest from other institutions to act as co-hosts of future conferences, expanding network within Europe.
Start Year 2016
 
Description SSC2017 Co Chairs 
Organisation Lucerne University of Applied Sciences and Arts
PI Contribution Organisation and promotion of conference. Review of papers and publication of proceedings. Chairing conference.
Collaborator Contribution Collaboration on organisation and promotion of conference. Review of papers and publication of proceedings. Co Chairing conference.
Impact Publication of conference proceedings, networking and plans for future activity. Interest from other institutions to act as co-hosts of future conferences, expanding network within Europe.
Start Year 2016
 
Description SSC2017 Co Chairs 
Organisation Swiss Federal Institute of Aquatic Science and Technology
Country Switzerland 
Sector Public 
PI Contribution Organisation and promotion of conference. Review of papers and publication of proceedings. Chairing conference.
Collaborator Contribution Collaboration on organisation and promotion of conference. Review of papers and publication of proceedings. Co Chairing conference.
Impact Publication of conference proceedings, networking and plans for future activity. Interest from other institutions to act as co-hosts of future conferences, expanding network within Europe.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation Catholic University of Portugal
Department Catolica Oporto Business School
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation Copenhagen Business School
Country Denmark 
Sector Academic/University 
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation Cranfield University
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation Delft University of Technology (TU Delft)
Department Faculty of Industrial Design Engineering
Country Netherlands 
Sector Academic/University 
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation EU Business School
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation Linkoping University
Department Department of Management and Engineering
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation Loughborough University
Department School of Business and Economics
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation Norwegian University of Science and Technology (NTNU)
Department Department of Design
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation Tokyo Institute of Technology
Country Japan 
Sector Academic/University 
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation University of Cambridge
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation University of Cincinnati
Country United States 
Sector Academic/University 
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation University of Liverpool
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation University of Manchester
Department Manchester Business School
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation University of Southampton
Country United Kingdom 
Sector Academic/University 
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2017 International Scientific Committee 
Organisation University of Vaasa
Department Department of Management
PI Contribution Organised Spring Servitization Conference in Lucerne, Switzerland with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact Successful Spring Servitization Conference in Lucerne, Switzerland 15- 17 May 2017.
Start Year 2016
 
Description SSC2018 International Scientific Committee 
Organisation Cambridge Service Alliance
PI Contribution Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact No impact yet as conference will take place in May 2018.
Start Year 2017
 
Description SSC2018 International Scientific Committee 
Organisation Catholic University of Portugal
Country Portugal 
Sector Academic/University 
PI Contribution Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact No impact yet as conference will take place in May 2018.
Start Year 2017
 
Description SSC2018 International Scientific Committee 
Organisation Copenhagen Business School
Country Denmark 
Sector Academic/University 
PI Contribution Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact No impact yet as conference will take place in May 2018.
Start Year 2017
 
Description SSC2018 International Scientific Committee 
Organisation Cranfield University
Country United Kingdom 
Sector Academic/University 
PI Contribution Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact No impact yet as conference will take place in May 2018.
Start Year 2017
 
Description SSC2018 International Scientific Committee 
Organisation Linkoping University
Country Sweden 
Sector Academic/University 
PI Contribution Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact No impact yet as conference will take place in May 2018.
Start Year 2017
 
Description SSC2018 International Scientific Committee 
Organisation Loughborough University
Country United Kingdom 
Sector Academic/University 
PI Contribution Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact No impact yet as conference will take place in May 2018.
Start Year 2017
 
Description SSC2018 International Scientific Committee 
Organisation Texas Christian University
Department Neeley School of Business
PI Contribution Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact No impact yet as conference will take place in May 2018.
Start Year 2017
 
Description SSC2018 International Scientific Committee 
Organisation Tokyo Institute of Technology
Country Japan 
Sector Academic/University 
PI Contribution Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact No impact yet as conference will take place in May 2018.
Start Year 2017
 
Description SSC2018 International Scientific Committee 
Organisation University of Cincinnati
Country United States 
Sector Academic/University 
PI Contribution Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact No impact yet as conference will take place in May 2018.
Start Year 2017
 
Description SSC2018 International Scientific Committee 
Organisation University of Liverpool
Country United Kingdom 
Sector Academic/University 
PI Contribution Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact No impact yet as conference will take place in May 2018.
Start Year 2017
 
Description SSC2018 International Scientific Committee 
Organisation University of Manchester
Department Manchester Business School
Country United Kingdom 
Sector Academic/University 
PI Contribution Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact No impact yet as conference will take place in May 2018.
Start Year 2017
 
Description SSC2018 International Scientific Committee 
Organisation University of Southampton
Country United Kingdom 
Sector Academic/University 
PI Contribution Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact No impact yet as conference will take place in May 2018.
Start Year 2017
 
Description SSC2018 International Scientific Committee 
Organisation University of Vaasa
PI Contribution Lead organisers of the Spring Servitization Conference in Copenhagen Business School, 14,15 & 16 May 2018 in collaboration with Conference Partners.
Collaborator Contribution Academic staff at partner institutions aided the organisation of the conference as members of the International Advisory Committee.
Impact No impact yet as conference will take place in May 2018.
Start Year 2017
 
Description TRAN-SIP Project with the Advanced Services Group at Aston Business School. 
Organisation Lloyds Bank
Country United Kingdom 
Sector Private 
PI Contribution Organisation of Advanced Services Programme for SMEs funded by ERDF.
Collaborator Contribution Expertise on finance models and contract models that support the adoption of servitization, in particular, advanced services.
Impact Mutual assistance in helping to support a range on manufacturing firms across the Greater Birmingham and Solihull Local Enterprise Partnership region.
Start Year 2016
 
Description TRAN-SIP Project with the Advanced Services Group at Aston Business School. 
Organisation Trowers & Hamlins LLP
PI Contribution Organisation of Advanced Services Programme for SMEs funded by ERDF.
Collaborator Contribution Expertise on finance models and contract models that support the adoption of servitization, in particular, advanced services.
Impact Mutual assistance in helping to support a range on manufacturing firms across the Greater Birmingham and Solihull Local Enterprise Partnership region.
Start Year 2016
 
Description The Advanced Services Partnership 
Organisation Ali Group
Country Italy 
Sector Private 
PI Contribution ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research.
Collaborator Contribution The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research.
Impact ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies.
Start Year 2015
 
Description The Advanced Services Partnership 
Organisation BAE Systems
Country United Kingdom 
Sector Private 
PI Contribution ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research.
Collaborator Contribution The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research.
Impact ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies.
Start Year 2015
 
Description The Advanced Services Partnership 
Organisation Domino Printing UK
PI Contribution ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research.
Collaborator Contribution The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research.
Impact ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies.
Start Year 2015
 
Description The Advanced Services Partnership 
Organisation General Electric Power
Country United Kingdom 
Sector Private 
PI Contribution ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research.
Collaborator Contribution The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research.
Impact ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies.
Start Year 2015
 
Description The Advanced Services Partnership 
Organisation JCB
Country United Kingdom 
Sector Private 
PI Contribution ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research.
Collaborator Contribution The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research.
Impact ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies.
Start Year 2015
 
Description The Advanced Services Partnership 
Organisation Moog Inc.
PI Contribution ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research.
Collaborator Contribution The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research.
Impact ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies.
Start Year 2015
 
Description The Advanced Services Partnership 
Organisation Rolls Royce Group Plc
Country United Kingdom 
Sector Private 
PI Contribution ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research.
Collaborator Contribution The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research.
Impact ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies.
Start Year 2015
 
Description The Advanced Services Partnership 
Organisation Siemens AG
Department Siemens Power and Gas
Country Global 
Sector Private 
PI Contribution ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research.
Collaborator Contribution The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research.
Impact ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies.
Start Year 2015
 
Description The Advanced Services Partnership 
Organisation Siemens Healthcare
Country Germany 
Sector Private 
PI Contribution ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research.
Collaborator Contribution The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research.
Impact ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies.
Start Year 2015
 
Description The Advanced Services Partnership 
Organisation Timken Company
Country United States 
Sector Private 
PI Contribution ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research.
Collaborator Contribution The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research.
Impact ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies.
Start Year 2015
 
Description The Advanced Services Partnership 
Organisation Trackunit A/S
Country Denmark 
Sector Private 
PI Contribution ASG academics organise three Advanced Services Partnership roundtables per annum with member Company executives and other collaborators,so that they can share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. We also support companies in the Partnership organising individual company workshops to help them as they develop their strategy and work closely with them through the transformation process, thus giving greater understanding and depth to our research.
Collaborator Contribution The companies have given us access to the ways in which they carry out their day to day operations. Also, we have received regular updates about the journey towards servitization. Company executives work with ASG academics and share their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage and non-disclosure agreements are in place with member companies. The discussion, debate and companies experiences during their transformation process informs our research.
Impact ASG have organised the following two-day roundtables for our Advanced Services Partnership: ASP Spring Roundtable April 2016, Birmingham, UK. (3 Companies). ASP Summer Roundtable June 2016, Ohio, USA. (5 Companies). ASP Autumn Roundtable October 2016, The Netherlands. (13 Companies). ASP Winter Roundtable January 2017, Atlanta, USA (8 Companies). ASP Spring Roundtable April 2017, Derby, UK (8 Companies) ASP Autumn Roundtable October 2017, Rugby UK (5 Companies). ASP Winter Roundtable 2018, Milford, MA (5 Companies). In addition, individual workshops are held with partner companies, to help and support them as they develop their approach and strategies for servitization and this informs our transformation research. There are several white papers under development as the result of the research with the companies.
Start Year 2015
 
Description University of Granada, Spain, Dr Oscar Bustinza 
Organisation University of Granada
Country Spain 
Sector Academic/University 
PI Contribution Hosted Dr Oscar Bustinza who collaborated with servitization research undertaken by Aston Centre for Servitization and Practice to contribute to the understanding of the transformation to servitization in a multi-national manufacturing company.
Collaborator Contribution Dr Oscar Bustinza worked with the Centre during a sabbatical period from September 2014 - June 2015 and continues to collaborate with the team in the production of publications.
Impact Work with the multi-national company has informed the development of The Advanced Services Partnership, a network of companies being formed to work with researchers to help the companies understand servitization and help researchers understand the barriers to adoption and the transformation journey of those companies that adopt a servitization strategy. INSERT MORE HERE
Start Year 2014
 
Company Name Advanced Services Group Limited 
Description The company was incorporated on 21st October 2015 so it is still in the process of its development. The Advanced Services Group Limited is made up of ASG Research, ASG Consulting and ASG Programmes. The Advanced Services Group Ltd is the spinout business of the university that has been created to accelerate impact and exploit commercialization of knowledge and intellectual property on servitization, advanced services, and methods of accelerating adoption by practice (eg: gamifications). It exists to facilitate an effective business engagement and capture the commercial value of servitization. 
Year Established 2015 
Impact The company hosts the Advanced Services Partnership, a group of international companies interested in learning more about/ going through the transformation process to a servitization business model. Relationships built with this group of companies will enable them to transform their businesses and will give our researchers unprecedented access to the challenges companies face managing the change. This in turn will help inform development of our gamified communication and educational tools and future business engagement.
 
Description 3rd International Business Servitization Conference 2014, Bilbao, Spain 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Talk sparked a lot of interest and good Q& A session.

Interesting contact made with Dr Annick Janson from
Ecosynergy Group Ltd, New Zealand which is potentially worth following up regarding the art of 'storytelling' around servitization.
Year(s) Of Engagement Activity 2014
URL http://www.servitization.org/
 
Description AFSMI Netherlands 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact A 45 minute keynote and workshop was delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies.
Year(s) Of Engagement Activity 2016
 
Description AFSMI Netherlands 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact A 45 minute keynote and workshop was delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies
Year(s) Of Engagement Activity 2016
 
Description ASP Winter Roundtable 2018, Company F, USA 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy.The session included a storytelling workshop and site visit.
The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research.
Year(s) Of Engagement Activity 2018
URL http://www.advancedservicesgroup.co.uk/partnership
 
Description Academy of Management (Vancouver - Canada) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Gave presentation at the 2015 Academy of Management annual conference in Vancouver - Canada. The talk focused on the organisational transformation and business model change required to move towards servitization.
Year(s) Of Engagement Activity 2015
 
Description Advanced Servcies Group blog 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact The Advanced Services Group's blog contains hosts articles and information authored by a range of experts from the group.
Year(s) Of Engagement Activity 2016
URL http://www.advancedservicesgroup.co.uk/#!blog/czwt
 
Description Advanced Services Group LinkedIn page 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact A LinkedIn group providing access to research updates.
Year(s) Of Engagement Activity 2016
URL https://www.linkedin.com/company/the-advanced-services-group
 
Description Advanced Services Group LinkedIn page 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact A LinkedIn group providing access to research updates
Year(s) Of Engagement Activity 2016
URL https://www.linkedin.com/company/the-advanced-services-group
 
Description Advanced Services Group blog 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact The Advanced Services Group's blog contains hosts articles and information authored by a range of experts from the group
Year(s) Of Engagement Activity 2016
URL http://www.advancedservicesgroup.co.uk/#!blog/czwt
 
Description Advanced Services Partnership Autumn 2017, 17 - 18 October, Rugby 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. As part of the workshop the executives also played the Advanced Services snakes and ladders game to aid development and learning and went on a tour of GE Power learning about their advanced services.
The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research.
Year(s) Of Engagement Activity 2017
URL http://www.advancedservicesgroup.co.uk/partnership
 
Description Advanced Services Partnership Autumn Roundtable, The Netherlands, October 2016 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Advanced Services Partnership Autumn Roundtable,The Netherlands, October 2016 was attended by executives from:
Goodyear: Innovation
Emerson: Climate Technologies
Nederman: Services & Aftermarket
Yanmar: Aftersales Services
Ishida: Technology division & services division
Siemens: Power generation aftermarket
Siemens: Healthcare aftermarket,
ALI Group: Aftermarket,
Trackunit, technology,
Novemtum: CEO,
Moog: Technology division
Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research.
Year(s) Of Engagement Activity 2016
URL https://www.advancedservicesgroup.co.uk/partnership
 
Description Advanced Services Partnership Spring Roundtable April 2016 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Advanced Services Partnership Spring Roundtable April 2016 was attended by executives from: Company I, B and A,
Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy.
The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research.
Year(s) Of Engagement Activity 2016
URL https://www.advancedservicesgroup.co.uk/partnership
 
Description Advanced Services Partnership Spring Roundtable, 25-26 April 2017, Derby UK 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. They also attended a visit and presentation at Rolls Royce.
The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research.
Year(s) Of Engagement Activity 2017
URL http://www.advancedservicesgroup.co.uk/partnership
 
Description Advanced Services Partnership Summer Roundtable June 2016 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Advanced Services Partnership Summer Roundtable, Ohio, June 2016 was attended by executives from:companies I, D, F, C and Timken.
Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy.
The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research.
Year(s) Of Engagement Activity 2016
URL https://www.advancedservicesgroup.co.uk/partnership
 
Description Advanced Services Partnership Winter Roundtable, Atlanta, January 2017 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Advanced Services Partnership Winter Roundtable January 2017 was attended by executives from seven companies; members of the Advanced Services Partnership.
Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy. The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research.
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/partnership
 
Description Advanced Services Small Business Partnership Business Breakfast Event 01.11.2017 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Study participants or study members
Results and Impact Sharing of practice, explanation of challenges, sharing of learning from experience with SME's that also contributed to our research by sharing their practice from industry, networking, contributing to workshops and industry visits. The event helped SMEs understand and develop their strategies for Servitization and Advanced Services whilst at the same time informing our research.
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/sme-programme-home
 
Description Advanced Services Small Business Partnership Business Breakfast Event 06.03.2018 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Study participants or study members
Results and Impact Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of servitization strategy.
The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research.
Year(s) Of Engagement Activity 2018
URL https://www.advancedservicesgroup.co.uk/sme-programme-home
 
Description Advanced Services Small Business Partnership Roundtable 07.06.2017 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Study participants or study members
Results and Impact Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of a servitization strategy.
The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research.
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/sme-programme-home
 
Description Advanced Services Small Business Partnership Roundtable 08.03.2017 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of a servitization strategy.
The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research.
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/sme-programme-home
 
Description Advanced Services Small Business Partnership Roundtable 08.11.2017 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Study participants or study members
Results and Impact Sharing of practice, explanation of challenges, sharing of learning from experience with SME's that also contributed to our research by sharing their practice from industry, networking, contributing to workshops and industry visits. The event helped SMEs understand and develop their strategies for Servitization and Advanced Services whilst at the same time informing our research.
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/sme-programme-home
 
Description Advanced Services Small Business Partnership Roundtable 22.11.2017 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Study participants or study members
Results and Impact Company executives worked with ASG academics and shared their experiences as they develop their knowledge and thinking around the development of their business model and development of a servitization strategy.
The outcomes for individual companies are confidential at this stage of development. The discussion, debate and companies experiences during their transformation process informs our research.
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/sme-programme-home
 
Description Advanced Services Small Business Partnership Roundtable 28.02.2018 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Study participants or study members
Results and Impact Sharing of practice, explanation of challenges, sharing of learning from experience with SME's that also contributed to our research by sharing their practice from industry, networking, contributing to workshops and industry visits. The event helped SMEs understand and develop their strategies for Servitization and Advanced Services whilst at the same time informing our research.
Year(s) Of Engagement Activity 2018
URL https://www.advancedservicesgroup.co.uk/sme-programme-home
 
Description Advanced Services strategic workshop for a UK, but international reach company J 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact One day strategic workshop for two parts of recently merged business, exploring how the move to advanced services could help them develop their business offering. Run by Professor Tim Baines and Ian Machan (Industrial Fellow). This resulted in future project definition for the business.
Year(s) Of Engagement Activity 2017
 
Description Aftermarket Business Platform Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Talk sparked lively debate.

After talk made contact with a number of companies with eleven to be followed up with visit to develop potential future research relationship.
Year(s) Of Engagement Activity 2014
 
Description Aftermarket Europe, Amsterdam 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation at conference led to discussion and questions from a number of practitioners.
Two executives (from Yanmar and Ishida Europe) subsequently joined a research partnership with our research centre.
Year(s) Of Engagement Activity 2014
 
Description Blog How are your servitization skills 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Blog promoting Skills for Servitization one-day courses, run by Ian Machan with help from two Advanced Services Group colleagues, Dr Ali Bigdeli, Senior Research Fellow and Jekaterina Dmitrijeva, a doctoral researcher. The course aims to equip individuals with the tools and processes they need to be able to servitize a manufacturing company, with an emphasis on developing outcome-based advanced services.
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/single-post/2017/10/20/How-are-your-servitization-skills
 
Description Blog Megatrends Driving the Need for Advanced Services: Part 1 - Value Change 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Blog by Dr Chris Owen featuring Megatrends Driving the Need for Advanced Services: Part 1 - Value Change and promoting our white paper on the five megatrends conducted by the Advanced Services Group and Noventum Service Management.
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/single-post/2017/06/14/Megatrends-Driving-the-Need-for-Advan...
 
Description Blog SSC2017 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Blog reporting on the 6th Spring Servitization Conference held in Lucerne and promoting attendance and participation at SSC2018, Copenhagen, May 2018.
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/single-post/2017/05/22/Spring-Servitization-Conference-2017-...
 
Description Blog SSC2018 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Blog to promote and encourage participation/ attendance at our Spring Servitization Conference 2018
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/blog
 
Description Blog The Questions Industry Professionals are Asking about Servitization 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Blog following a webinar produced in partnership with Servicemax, looking at the strategic drivers and benefits to manufacturers of competing through services, and sharing examples and practical tips from companies that are doing this successfully.The blog promoted the webinar recording for anyone that had missed the webinar.
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/single-post/2017/05/18/The-Questions-Industry-Professionals-...
 
Description CRiT Seminar on Servitization 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? Yes
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Interesting discussion and opportunities for further collaboration.

Developed relationship/ link with Dr Heiko Seeger and Italian companies.
Year(s) Of Engagement Activity 2013
URL http://www.crit-research.it/index.asp
 
Description Chief Service Officer's World Summit 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Keynote sparked interest, questions and discussions

Interest from a number of delegates following the presentation.
Year(s) Of Engagement Activity 2013
 
Description Company A Customer insight workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Visit with Company A Europe, a partner company, to one of its customers to understand customer's processes and needs and appetite for services
Year(s) Of Engagement Activity 2016
URL https://www.advancedservicesgroup.co.uk/partnership
 
Description Company A Europe CVP Test visit 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Policymakers/politicians
Results and Impact Visit with Ishida Europe, a partner company to its customer to explain and test appetite for a proposed services-based value proposition
Year(s) Of Engagement Activity 2016
URL https://www.advancedservicesgroup.co.uk/partnership
 
Description Company B - Europe Customer insight workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Workshop to help Company B develop understanding of customer need for services
Year(s) Of Engagement Activity 2016
URL https://www.advancedservicesgroup.co.uk/partnership
 
Description Company C Customer Insight Workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Workshop to help Company C develop understanding of customer need for services
Year(s) Of Engagement Activity 2016
URL https://www.advancedservicesgroup.co.uk/partnership
 
Description Company D Alignment Workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Workshop to help Company D align internal stakeholders around strategy and approach to services https://www.advancedservicesgroup.co.uk/partnership
Year(s) Of Engagement Activity 2016
URL https://www.advancedservicesgroup.co.uk/partnership
 
Description Company D Customer Insight Workshop 2016 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Workshop to support Company D team to visit customers and assess need and appetite for services
Year(s) Of Engagement Activity 2016
URL https://www.advancedservicesgroup.co.uk/partnership
 
Description Company D Customer Insights Workshop 2017 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Workshop to support Company D team to visit customers and assess need and appetite for services
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/partnership
 
Description Company D Workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Workshop to help Company D develop approach and strategy for services
Year(s) Of Engagement Activity 2016
URL https://www.advancedservicesgroup.co.uk/partnership
 
Description Company E Advanced Services Workshop, 8 February 2017. 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact The servitization workshop was the culmination of discussion and preparation between Aston and Company E. Ian Machan (Industrial Fellow) and Professor Tim Baines lead the workshop.
Company E have never used third parties to help with their strategic work before.
As a result of the workshop, Company E are considering either a follow up workshop with a more senior group or joining our Advanced Services Partnership.
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/partnership
 
Description Company F, USA, Strategy Alignment Workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Company F is exploring new business models for advanced services to realize new growth opportunities
Conducted an in-depth one day onsite workshop at Company F, USA in December 2016
The workshop encouraged using our research outcomes to build a customer service value proposition for Advanced Services
Company F Leaders drafted a working CVP model for their advanced services initiative, including target customers
12 Attendees.
Year(s) Of Engagement Activity 2009,2016
 
Description Company empathy mapping - Company D 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Facilitation of two customer visits for the Aston Client ( Advanced Services Partnership member) to improve understanding of customer's thinking.This prompted new service offerings for the client to offer their customer.
Year(s) Of Engagement Activity 2017
URL http://www.advancedservicesgroup.co.uk/advisory
 
Description Customer insight visit - Company D 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Accompanied Advanced Services Partner company team to visit their customers and assess the need and appetite for services.This informed the company decision making process and our research.
Year(s) Of Engagement Activity 2017
URL http://www.advancedservicesgroup.co.uk/partnership
 
Description Customer insights visit - Company A - Europe 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Visit with partner company to one of its customers to understand customer's processes and needs and appetite for services
Year(s) Of Engagement Activity 2017
URL http://www.advancedservicesgroup.co.uk/partnership
 
Description EPSRC Future ICT enabled Project Workshop at Manufacturing Futures Conference, 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? Yes
Geographic Reach National
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Presentations sparked discussions about future direction and possible collaboration of projects.

n/a
Year(s) Of Engagement Activity 2013
 
Description ESRC Seminar: 'Product-Service Systems and the Servitization of Manufacturing' 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Arranged seminar as part of ESRC funded Business Model Seminar Series for academic researchers on the subject of Product-Service Systems and the Servitization of Manufacturing.
Speakers included Professor Tim Baines (Aston Business School), Professor Andi Smart (University of Exeter)
Heiko Gebauer (Karlstad University, Sweden) Prof Des Evans (Former CEO MAN Truck & Bus UK)
Dr Vicky M. Story (Loughborough University) & Dr Chris Raddats (University of Liverpool)
Hilbrand Rustema (Noventum) and Dr Matthew Cook (Open University)
The presentations led to interesting and informative debate.
Year(s) Of Engagement Activity 2015
URL http://www.aston.ac.uk/aston-business-school/research/events/esrc-seminar-product-service-systems-an...
 
Description EurOMA 2013 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Talk sparked interest, discussion and questions and resulted in new contacts.

New contacts and discussion
Year(s) Of Engagement Activity 2013
URL http://www.euroma2013.org/index.html
 
Description EurOMA Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation paper presentation
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Good discussion and Q and A session

Contacts made
Year(s) Of Engagement Activity 2014
 
Description European Automotive Aftermarket Summit 'Bricks and Clicks' 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Delivered a 40 minute keynote which led to led to discussion and questions with practitioners.
As a result of initial contact made at the event the Daimler Auto Group has joined a research partnership with our research centre.
Year(s) Of Engagement Activity 2015
URL http://www.vonlanthengroup.com/EVENTS/European-Automotive-Aftermarket-Summit/
 
Description Exeter University Research Seminar 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other academic audiences (collaborators, peers etc.)
Results and Impact Good discussion and Q&A session

Developed relationship Prof Steve Brown
Year(s) Of Engagement Activity 2014
 
Description Field Service East Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Made a number of business contacts.

Increasing presence in North America
Year(s) Of Engagement Activity 2013
 
Description Field Service Europe Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Keynotes sparked lively workshop sessions.

Increased industrial contacts for possible future collaboration
Year(s) Of Engagement Activity 2013,2014
 
Description Field Service Fall 2016, Charlotte, NC, USA. Sept 2016 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact At Field Service Fall 2016, a Conference dedicated to the planning and delivery of manufacturer's field services Cindy Elliot, our Senior Industrial Fellow & Servitization and Technology Strategist, conducted a roundtable sharing the CVP for advanced services with 15 participants.
Each participant left the round table with a rough outline of their own potential CVP for Advanced Services.
Several participants asked for more information, we are still in discussions how to participate in more research.
Year(s) Of Engagement Activity 2016
URL http://fieldserviceeast.wbresearch.com
 
Description Field Service Medical Europe 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact A 15 minute keynote and workshop of one hour were delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies
Year(s) Of Engagement Activity 2016
URL http://fieldservicemdeu.wbresearch.com/
 
Description Field Service USA, April 25 - 27, 2016, Palm Springs, CA 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Field Service USA, April 25 - 27, 2016, Palm Springs, CA is a conference dedicated to the planning and delivery of manufacturer's field services.
Cindy Elliot, our Senior Industrial Fellow & Servitization and Technology Strategist conducted a workshop using the research outcomes for building a customer service value proposition for Advanced Services.
Approximately 70-75 attendees.
Each participant left the workshop with a rough outline of their own potential CVP for Advanced Services, approx. 10 tables of 7 people shared their results and suggestions for each other
Four participants asked to continue learning more, one company is a dedicated research partner now (Nederman)
Year(s) Of Engagement Activity 2016
URL https://blogs.oracle.com/cx/entry/field_service_usa_2016_let
 
Description Field Services Medical 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact A 15 minute keynote and workshop of one hour were delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies
Year(s) Of Engagement Activity 2016
URL http://fieldservicemdeu.wbresearch.com/
 
Description Hoyer KeyNote 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Dr Andreas Schroeder was invited by Hoyer to provide an update of the state of the art of the intersection between digital and Advanced services
Year(s) Of Engagement Activity 2018
 
Description ICMR 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation paper presentation
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation led to questions and further discussion.

n/a
Year(s) Of Engagement Activity 2013
URL http://www.through-life-engineering-services.org/news-and-events/events/the-11th-international-confe...
 
Description Innovation Roundtable Summit, Copenhagen 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Delivered a 35 minute keynote which led to further discussion and questions from delegates.
Initial contact at this event led to DHL subsequently joining a research partnership with our research centre.
Year(s) Of Engagement Activity 2015
URL http://innovationroundtable.com/summit/speakers/
 
Description Interlog Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Good Discussion and Q&A session

Increased contacts/ understanding of Business Community for Business Club
Year(s) Of Engagement Activity 2014
URL http://interlog.wbresearch.com/
 
Description Internal alignment workshop - Company D 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Workshop to help develop internal alignment around an advanced services strategy.
Year(s) Of Engagement Activity 2015,2017
URL http://www.advancedservicesgroup.co.uk/partnership
 
Description Interview for Field Service Digital 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Dr Andreas Schroeder interviewed about servitization of the road haulage industry.
Year(s) Of Engagement Activity 2016
URL http://fsd.servicemax.com/2016/06/28/truck-service-future-fleet-management/
 
Description Interview for Field Service Digital 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Prof.Tim Baines and Prof. Des Evans interviewed explaingn servitization and its drivers and giving a practical case study
Year(s) Of Engagement Activity 2016
URL http://fsd.servicemax.com/2016/04/21/manufacturing-change-servitization-aston-business-school/
 
Description Interview for Field Service Digital (Dr Andy Schroeder) 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Dr Andreas Schroeder interviewed about servitization of the road haulage industry
Year(s) Of Engagement Activity 2016
URL http://fsd.servicemax.com/2016/06/28/truck-service-future-fleet-management/
 
Description Interview for Field Service Digital (Profs Tim Baines/ Des Evans) 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Prof Tim Baines and Prof Des Evans interviewed explaingn servitization and its drivers and giving a practical case study
Year(s) Of Engagement Activity 2016
URL http://fsd.servicemax.com/2016/04/21/manufacturing-change-servitization-aston-business-school/
 
Description Interview of Dr Andy Schroeder for Manufacturing at Heart podcast 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Dr Andy Schroeder was interviewed about IoT enabling companies to develop entirely new business models around providing services to customers, for this industry-focused podcast
Year(s) Of Engagement Activity 2016
URL http://manufacturingatheart.eu/podcasts
 
Description Interview of Prof Tim Baines for Manufacturing at Heart podcast 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Prof. Tim Baines was interviewed about servitization, its drivers and benefits for this industry-focused podcast
Year(s) Of Engagement Activity 2016
URL http://manufacturingatheart.eu/podcasts
 
Description Interview of Prof Tim Baines for Manufacturing at Heart podcast 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Prof Tim Baines was interviewed about servitization, its drivers and benefits for this industry-focused podcast.
Year(s) Of Engagement Activity 2016
URL http://manufacturingatheart.eu/podcasts
 
Description Key Note at Mondragon University AS 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Dr Andreas Schroeder was invited to give Key Note at Mondragon University ;27th Annual RESER Conference, 2017
Title: The crucial role of services in business and cities competitiveness
September 7-9, 2017, Bilbao, Spain
Organised by Business Faculty, Mondragon University
Congress Center Euskalduna, Bilbao. Lively Q and A and discussion with some participants about future activity.
Year(s) Of Engagement Activity 2017
URL http://reser2017.com/
 
Description Keynote at the DHL European Engineering Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Give a keynote on transformation towards servitization to a group of 70-80 Engineer and Supply Chain Directors at DHL.
Year(s) Of Engagement Activity 2016
URL https://www.event-dhl.com/ehome/emrcuk/465676/
 
Description Keynote talk at KnowledgeBrief Innovation Programme 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact KnowledgeBrief clients were joined by Dr. Ali Ziaee Bigdeli, Aston Business School, to explore what we can learn from those that have successfully transformed their capabilities from product-production to product-service, and the pathways they have taken to achieve this transformation.
Year(s) Of Engagement Activity 2017
URL http://www.knowledgebrief.com/blog/innovation-insight-how-to-transform-your-services-with-servitizat...
 
Description Logimed, Amsterdam 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Delivered a 20 minute keynote and 1.5 hour synergy workshop., which sparked questions and discussions with practitioners.
Year(s) Of Engagement Activity 2015
URL http://logimedeu2015.wbresearch.com/speakers
 
Description Lotus F1 (Columbus event) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Event organised by Columbus at Lotus F1 factory, Enstone
A 40 minute keynote and workshop was delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies
Year(s) Of Engagement Activity 2016
 
Description Lotus F1 Event organised by Columbus at Lotus F1 factory, Enstone. 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact A 40 minute keynote and workshop was delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies.
Year(s) Of Engagement Activity 2016
 
Description Made to Serve: The new trend for manufacturers, The European House Ambrosetti, Rome 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Delivered a 4 hour session of presentation and workshop exercises which led to much discussion and questions with practitioners.
Year(s) Of Engagement Activity 2015
URL http://www.ambrosetticlub.eu/incontri/archivio/item/9425-made-to-serve-i-nuovi-trend-per-fornire-ser...
 
Description Manufacturing at Heart, Podcast (Oracle) 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Prof Tim Baines and Dr Andy Schroeder were each invited to present a podcast for Manufacturing at Heart:
'It isn't about Data - its about what you do with it' - Dr Andy Schroeder
'And so, servitization is ....' - Prof Tim Baines
Year(s) Of Engagement Activity 2016
URL http://manufacturingatheart.eu/podcasts
 
Description Maximize 2016, June 2016 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Maximize 2016, June 2016 is a conference dedicated to manufacturers and the planning and delivery of field services
Cindy Elliott, our Senior Industrial Fellow & Servitization and Technology Strategist attended conference and participated in practitioner round table.
Sparked a lot of conversation and new knowledge of advanced services.
Led to new technology partner opportunity with ServiceMax.
.
Year(s) Of Engagement Activity 2016
URL http://maximize.servicemax.com/
 
Description Organisation of Spring Servitization Conferences 2013, 2014, 2015 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact The Conference was very well received, especially the opportunity provided for academics and business executives to meet and discuss issues around servitization.

It was decided to make the Spring Servitization Conference an annual event. Many important links were made both with businesses interested in developing a servitization strategy and academics interested in wrking with us in this area.
Year(s) Of Engagement Activity 2013,2014,2015
URL http://eprints.aston.ac.uk/20636/
 
Description PI Munich 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact A 45 minute keynote and 45 minutes workshop were delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies.
Year(s) Of Engagement Activity 2016
URL http://munich.pi.tv/
 
Description PI Munich 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact A 45 minute keynote and 45 minutes workshop were delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies
Year(s) Of Engagement Activity 2016
URL http://munich.pi.tv/
 
Description PTC Live Executive Exchange 2014 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Good discussion followed talks

Made contacts with business leaders and developed links with PTC/Cindy Elliott
Year(s) Of Engagement Activity 2014
 
Description PTC Live Service Exchange 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? Yes
Type Of Presentation keynote/invited speaker
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Keynote sparked lively discussion at workshop session afterwards.


Contact development and interesting links developing with PTC for possible future activities.
Year(s) Of Engagement Activity 2013
URL http://www.aston-servitization.com/news/details/6/tim-baines-speaks-at-ptc-live-service-exchange-201...
 
Description PTC LiveWorx, June 2016, Boston, MA, USA (CE) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Provided a short speaking session and participated on a panel regarding the role of IoT on the evolution of an advanced services strategy.
Participants were able to take away some research on advanced services business models and IoT; several conversation were had following the session.
One post-session conversation led to a December workshop with Waters Corp.
Year(s) Of Engagement Activity 2016
URL https://www.ptcusercommunity.com/community/liveworx-2016
 
Description Practice sharing workshop - Company A - Europe and Rolls Royce 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Workshop to help company, a member of Advanced Services Partnership, learn practice from Rolls Royce Life Cycle Engineering
Year(s) Of Engagement Activity 2017
URL http://www.advancedservicesgroup.co.uk/partnership
 
Description Presentation (Henley Business School) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Other audiences
Results and Impact I gave an invited presentation at the quarterly research seminar series organised by Henley Business School, University of Reading. The presentation focused on servitization in manufacturing: a business model perspective.
Year(s) Of Engagement Activity 2019
 
Description Presentation to Innovation Roundtable, Paris, Sept 2017 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Prof Tim Baines gave a keynote at the September Innovation Roundtable meeting to approx. 200 delegates on Advanced Services and Servitization. He also ran a workshop on the 'Advanced Services snakes and ladders' game for 40 people.The talk sparked questions and discussion afterwards and an enquiry to join our Advanced Services Partnership of large businesses transforming through servitization.
Year(s) Of Engagement Activity 2017
URL https://innovationroundtable.com/ev_workshops2017/#collapse547
 
Description Professional advice to the Lely Corporation 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact 1) 4 hour Webex presenting research on IoT as applied to advanced Services. Provided a distance learning module research and discussion on the application of this work to the Lely Corporation to two senor Executives. After this session ASG were asked to present at their Global Service Managers Conference.
2) Presentation for 2 hours by Dr A Schroeder at a Global Service Managers internal conference, on the topic of IOT and Advanced Services
This extended their knowledge and increased the interest. Lively Q and A session.
Year(s) Of Engagement Activity 2017
 
Description Quota 8000 Members Meeting, run by the European House, Ambrosetti, Milan 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Delivered a one hour keynote, a two hour workshop and participated in a one hour panel which led to discussions and questions and thoughts about future activity with European business executives.
Year(s) Of Engagement Activity 2015
 
Description Resource 2015, hosted by the Engineering Employers Federation 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Facilitated a 45 minute roundtable workshop for delegates (manufacturing and engineering) on the links between servitization and the circular economy
Year(s) Of Engagement Activity 2015
URL http://www.eef.org.uk/membership/networking-events/eef-at-resource-2015
 
Description Review of Software package- webratio 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Dr A Schroeder and Ian Machan ( Industrial Fellow), were engaged to review a piece of software, commercially available described as a "CRM" for the Internet of Things. Carried out review of software demonstration systems, marketing material and tutorials. Presentation of results and follow up prompted software development programme.
Year(s) Of Engagement Activity 2018
URL http://www.advancedservicesgroup.co.uk/advisory
 
Description Review of current and support of new strategic plans - Company L 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Work has started in 2017 for a review of 5 different parts of this International business, headquartered in France. This will involve multiple workshops in the UK and France.
Year(s) Of Engagement Activity 2017,2018
URL https://www.advancedservicesgroup.co.uk/advisory
 
Description S4 Sz short course for professional development 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Two short courses delivered by the Advanced Services group to a small number of business executives. Prompted new thinking and ways of developing the businesses that the participants represented.
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/copy-of-organisational-development--1
 
Description Second customer insights visit - Company A - Europe 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Visit with partner company to one of its customers to understand customer's processes and needs and appetite for services
Year(s) Of Engagement Activity 2016,2017
URL http://www.advancedservicesgroup.co.uk/partnership
 
Description Service 4.0 Forum Milan 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Dr Andreas Schroeder invited to give presentation to stimulate thinking and introduce the concept of 'servitization'.
Year(s) Of Engagement Activity 2016
 
Description Service Innovation Program (Noventum) 7 Dec 2016 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Invited speaker at Noventum Service Innovation Programme, 7 December 2017, to promote servitization and Advances Service Strategy to an audience of industrial professional practitioners..
Year(s) Of Engagement Activity 2016
URL http://www.noventum.eu/news/service-innovation-programme-2016-topics
 
Description Service Max - smart van event 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? Yes
Geographic Reach Local
Primary Audience Public/other audiences
Results and Impact Provoked interest in servitization by going out to relevant businesses and non traditional approach

n/a
Year(s) Of Engagement Activity 2014
URL http://www.aston-servitization.com/publication/document/47/manufacturers-make-a-big-bet-on-field-ser...
 
Description Servitization Roundtable (MSTLN 18 October 2016) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Dr Andy Schroeder invited speaker made presentation to MSTLN Summit to stimulate thinking and promote servitization research and discussion.
Year(s) Of Engagement Activity 2016
 
Description Servitization introduction (MTC) 28 June 2016 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Manufacturing Technology Centre , Coventry, presentation to provide introduction to servitization and promote research and discussion.
Year(s) Of Engagement Activity 2016
 
Description Skills for Servitization Course, 9 February 2017. 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact The course is a one day executive education course designed and run by the Advanced Services Group.
The course is designed to teach individuals about the latest research done by the Business School in the field of Advanced Services and to demonstrate how tools that have been developed can be used to enable servitization. Practice of those tools in a learning, risk-free environment.
One of the Directors present has already booked two of her colleagues onto the next workshop.
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/skills-for-servitization
 
Description Speaking at Microlise Transport Conference (Coventry) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Eleanor Musson and I gave presentation on servitization and advanced services and their impacts on the UK road transport industry at the Microlise Transport Conference. There were more than 1000 leading experts on the UK road transport industry as the audience of the presentation.
Year(s) Of Engagement Activity 2015
 
Description Spring Servitization Conference 2016 SSC2016, 16 & 17 May 2016. 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact An academic conference with the primary audience being academic researchers in the field of servitization. The Spring Servitization Conference was inaugurated and is organized by The Advanced Services Group, Aston Business School, invited Alliance Manchester Business School to co-host the annual spring conference. In 2016, the event was, for the first time held outside Aston Business School in Manchester.
Keynote speakers: Prof. Rogelio Oliva, Mays Business School, Texas A&M University Jason Smith, Ishida Europe Ltd Dr Steffen Nolte, Daimler AG Syed Ahmed, SAVORTEX Ltd Graeme Coyne, Siemens PLC Industry Services.

Academic contributors and participants were drawn from: the UK, Germany, Sweden, Switzerland, Portugal, Denmark, Spain, Slovakia, Finland, Japan, Italy, USA The Netherlands and Spain.

51 - 100 participated directly during the event and a much wider audience via sharing the conference Proceedings online.
The conference:

- added to the international reach of the Spring Servitization conference.
- enhanced the reputation of Aston Business School and The Advanced Services Group Internationally.
- contributed to academic literature on the topic of servitization

Following the conference, and as a result of its growing reputation, we have received 4 requests from to take the event overseas and co-host with : universities in Porto, Portugal, Lucerne, Switzerland, Linköping's Sweden and Copenhagen, Denmark.

Siemens participation in the conference contributed to the company's participation in the Advanced Services Partnership programme of roundtables.



Full programme details can be downloaded here: file:///C:/Users/forresj1/Downloads/SSC2016%20Programme%20final2.pdf
Year(s) Of Engagement Activity 2012,2013,2014,2015,2016
URL https://www.advancedservicesgroup.co.uk/spring-servitization-conference
 
Description Strategy Workshop - Company N 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Workshop to help company develop approach and strategy for services by sharing of practice, explanation of challenges, sharing of learning from experience, support to develop strategy.
Year(s) Of Engagement Activity 2016,2017
URL http://www.advancedservicesgroup.co.uk/partnership
 
Description Strategy Workshop - Company P 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Workshop to help company develop approach and strategy for services by sharing of practice, explanation of challenges, sharing of learning from experience, support to develop strategy.
Year(s) Of Engagement Activity 2016,2017
URL http://www.advancedservicesgroup.co.uk/partnership
 
Description Strategy for smart connected products workshop - Company F 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Workshop to help company develop strategy to compete through smart connected services
Year(s) Of Engagement Activity 2011,2017
URL http://www.advancedservicesgroup.co.uk/partnership
 
Description Strategy workshop - Company F 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Workshop to support corporate level strategy development.
Year(s) Of Engagement Activity 2012,2017
URL http://www.advancedservicesgroup.co.uk/partnership
 
Description Supply Chain, Internet of Things and Servitization workshop, The European House Ambrosetti, Milan 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Delivered a 40 minute presentation and participated in one hour panel session leading to discussion and further requests for information.
Year(s) Of Engagement Activity 2015
URL http://www.ambrosetti.eu/en/summits-workshops-forums/global-summits/2015-workshops/manufacturing-and...
 
Description Talk for Ambrosetti and their selected executive audience (IMcK) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact The Advanced Services Group presented on the behalf of the Ambrosetti organization in Italy to a selected audience of Italian Executives. The talk led to discussions about future potential engagements.
Year(s) Of Engagement Activity 2017
 
Description Technology alone is not enough 
Form Of Engagement Activity Engagement focused website, blog or social media channel
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Blog summary of Dr Ali Bigdeli's keynote talk at the Future Manufacturing Conference 2017 at the Royal Bank of Scotland in Edinburgh. The conference was organised by the Scottish Manufacturing Advisory Service (SMAS), and the key theme was around the impacts of Industry 4.0 on the manufacturing operations.
Year(s) Of Engagement Activity 2017
URL https://www.advancedservicesgroup.co.uk/single-post/2017/10/31/Technology-alone-is-not-enough-Advanc...
 
Description There is a feature about Servitization in the latest Times supplement Raconteur - featuring Tim! 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Contribution to and Prof Baines quoted in a feature about Servitization in the June 29 2018 Times supplement 'Raconteur' looking at Business and the future of construction. This was followed by its social media distribution to business and academic contacts.
Year(s) Of Engagement Activity 2018
URL https://www.raconteur.net/business/servitisation-in-construction
 
Description Transformation towards Servitization 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact A Keynote talk at the 2017 SMAS Future Manufacturing Conference organised by the Scottish Manufacturing Advisory Service.
Year(s) Of Engagement Activity 2017
URL https://scottishmasconference.co.uk/
 
Description Trimax Mowers advanced Services Workshop, 28 November 2016. 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact The servitization workshop was the culmination of discussion and preparation between Aston and Trimax Mowers. Ian Machan (Industrial Fellow) and Professor Tim Baines lead the workshop. As a result of the workshop Trimax are initiated and modified their approach to a pilot in their US market.
Year(s) Of Engagement Activity 2016
URL https://www.advancedservicesgroup.co.uk/commissioned-projects
 
Description Value Chain Summit, hosted by Oracle 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Delivered a 45 minute keynote on achieving customer centricity through servitization
Year(s) Of Engagement Activity 2015
URL https://oraclevctsummit2015.s3.amazonaws.com/index.html?elq_mid=17203&sh=129262415221122231826158216...
 
Description WDHB Strategic Learning Seminar 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? Yes
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Talk sparked questions and discussion afterwards.

n/a
Year(s) Of Engagement Activity 2013
 
Description Workshop on Business Model Innovation and Moving Beyond Products Into Services, run by Innovation Roundtable, Stuttgart (hosted at HP) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Delivered a 45 minute keynote and participated in a one hour Innovation Roundtable workshop which led to good discussion and questions from business executives.
Year(s) Of Engagement Activity 2015
URL http://www.innovationroundtable.com/ev_workshops2015.html
 
Description Workshop on product and market development for Advanced Services - Company G 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Design and delivery a workshop, for a major Swedish, global manufacturer, looking at the product and market strategy and provision of information on advanced Services. Two-day session with a follow up meeting with core project team members a few weeks later to further review and develop ideas and alternate business approaches. The workshop has prompted further exploration of the business opportunity. Work to continue with the Advanced Services Group at Aston into 2018.
Year(s) Of Engagement Activity 2017,2018
URL http://www.advancedservicesgroup.co.uk/advisory
 
Description World Chief Service Officer Summit 2016 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact A 90 minute keynote and workshop and another 30 minute presentation were delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies Requests about (further) participation or involvement
Year(s) Of Engagement Activity 2016
URL http://www.worldcsosummit.com/
 
Description World Chief Service Officer Summit 2016 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact A 90 minute keynote and workshop and another 30 minute presentation were delivered to executives from manufacturing businesses, explaining servitization and helping them visualise its relevance to their companies
Year(s) Of Engagement Activity 2016
URL http://www.worldcsosummit.com/