Transforming the adoption of Product Service Systems through innovations in applied gaming technology

Lead Research Organisation: Aston University
Department Name: Aston Business School

Abstract

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Title The Service Transformation Game: Snakes and Ladders to Advanced Services 
Description A board game based on the classic game 'Snakes and Ladders' but with an advanced services twist. Snakes and ladders is a game involving two or more players, who compete to progress through squares on a grid by rolling a dice and moving their token the corresponding number of steps. The grid is occupied with snakes and ladders. If a player lands on a snakes head, they must move back to the end of the snake's tail. If a player lands on the bottom of a ladder, then they move forward to the top. In the Service Transformation Game, the steps on the grid are associated with transformation steps towards advanced services, while snakes and ladders represent barriers and enablers associated with these steps, respectively. 
Type Of Art Artefact (including digital) 
Year Produced 2017 
Impact The game has been used in various workshops since its inception in 2017 with senior executives from small, medium and large manufacturing enterprises. The game has proven to be very succesful as an engaging tool to educate participants about the transformation steps towards advanced services, and for obtaining qualitative data related to the perceived barriers and enablers in the transformation steps and stages. 
 
Description This ICT cluster grant has enabled discoveries in servitization, gamification, and the development of complementary communities in research and practice. About Servitization: Analysis of earlier findings indicated a significant opportunity for manufacturers to grow and become financially sustainable through the development and delivery of advanced services. To set the agenda from a more theoretical perspective, we initially developed an extensive research framework based on the analysis of 232 journal publications on servitization (published between 1988 and 2015). This framework demonstrates (i) the developed topics, which identify relatively established knowledge relevant to the topic of servitization, (ii) the developing topics which identify the growing concentrations and opportunities, and (iii) the undeveloped topics which identify significant opportunities for further exploratory studies. Based on this primary research, we identified two key gaps in literature and practice related to the topic: (i) what is the vision for advanced services and how these offerings could be defined? And (ii) what stages of organisational transformation does a manufacturer follow when servitizing to compete through advanced services? To address the first gap, we conducted research that drew evidence from prior literature and industry practices to synthesise a set of foundational propositions that collectively describe how a manufacturing firm can compete through advanced service as a new business model. To address the second gap, we developed a holistic and integrative framework that guides the transformation process that takes place as a product-centric manufacturer servitizes in order to compete through advanced services. This framework shows that the transformation process can be explained as four principal stages of maturity, which the manufacturer proceeds through according to the pressures of five principal forces. These scientific insights into servitization have both contributed to the body of knowledge, have been core to the gamification research, and have been foundational in forming the broader community around this topic. About Gamification: Our research into games and gamification has been undertaken in parallel to the servitization research to support engagement with advanced services. At the outset of this project we found that the field of gamification research is much more recent and far broader than that of servitization. Our findings from the servitization research, and working alongside both manufacturing and games development organizations, served to demonstrate that previously established theories, methods and models of games and gamification are insufficient for engaging manufacturing organizations with business model transformation. By aligning servitization research with established approaches to simulations, game-based learning and gamification, we were able to thoroughly understand the limitations of existing methods and techniques for applying gamification to business model innovation within manufacturing. We were then able to develop a process which overcomes these limitations by taking into account the requirements and constraints of different participants in gamification projects. This process was refined through the development of games and gamified applications, co-created with manufacturing and/or game development organizations. The process was then evaluated in practice, and this illustrated (i) low tech games and gamified activities can be both captivating while supplying rich sources of qualitative data, and (ii) games and gamified applications that are disseminated digitally are more appropriate for obtaining quantitative data and engaging organizations at scale. Iterations of the gamification process, informed by these findings, can facilitate the development of various activities and applications that serve a range of purposes. About Communities: In addition to the scientific findings, this ICT cluster grant also set out to form communities of relevant researchers and practitioners. In particular, we have enabled the development of close relationships with both large and small (SMEs) manufacturing firms to understand their organisational change towards servitization and advanced services. To facilitate this, we have formed our Advanced Services Partnership, which enables our researchers to engage in a mutually beneficial partnership allowing manufacturers to better understand the servitization business model. The goal of the partnership is defined as "To accelerate the adoption of advanced services across a range of manufacturing businesses." The partnership consists of members from significant multinational manufacturing, each competing in a different business sector, each on a journey to develop and deploy advanced services, and each engaged at an executive level. Our workshops have covered a range of topics on servitization, for example the first workshop was held in October 2015 at KLM-Air France facilities in Amsterdam to cover the understanding the journey towards the adoption of advanced services, and the second workshop was held in January 2016 a partner manufacturing company in Luxembourg to analyse the business model design and customer value proposition for advanced services. Subsequent round tables have been held in Birmingham, Amsterdam, Atlanta, Derby, Rugby, Milford Massachussetts, London and Washington DC and have been hosted by and engaged with a range of companies including GE Power, Rolls Royce, JCB, Cisco, Caterpillar, GE Power and Volvo . These round tables regularly occur every four months and are a strong platform for industrial collaboration. Companies that have been members of the partnership are Goodyear, Yanmar, Ishida, Cisco, Emerson, Waters, Nederman, Crown, Domino Printing Sciences, Baxi, and Legrand.
A new Whitepaper on Performance Advisory Services has been published. Produced in conjunction with senior executives from manufacturing companies, including Siemens, Ishida Europe and GE Power, the Whitepaper focuses on ways to create value through digital technologies and servitization and provides insights on using digital technologies to improve productivity in a manufacturing context.
Exploitation Route Our findings can be taken forwards by both the industrial and academic communities. In the research community our concepts and frameworks have formed cornerstones for researchers seeking to advance servitization. For example, the concept of advanced services, introduced through our work, is now a growing topic in the literature. This is, however, currently focussed on manufacturing, and there are considerable opportunities to expand this into other sectors, such as transport and finance. For industry, our work is enabling manufacturers to frame their service transformation, and there are now over 100 firms collaborating with our group.

To ensure these findings continue to be taken forward, we have established a number of pathways to impact for example, (i) Since 2013, we have organised the annual Spring Servitization Conference to bring a variety of academics in the field and manufacturing businesses with an interest in servitization together. Attendance is generally between 80 and 110 delegates. Conference papers are published in the conference proceedings which are printed and available online; (ii) our spinout company, The Advanced Services Group, was incorporated in October 2015, and focusses on advanced services consultancy. This company is facilitating and enabling practitioners to directly access the practical applications of our research; (iii) gamification workshops and conferences have engaged both enthusiasts and industry practitioners, some of whom have developed their own gamification companies and technological platforms based upon engagement with our research. We anticipate that these individuals and organizations will continue to experience growth following our continued engagement, and (iv) our gamification techniques have informed teaching and learning at our respective institutions, with the development of a centre for games in education being explored at Aston University.
Sectors Aerospace, Defence and Marine,Digital/Communication/Information Technologies (including Software),Education,Energy,Environment,Financial Services, and Management Consultancy,Retail,Transport
URL https://www.advancedservicesgroup.co.uk/
 
Description The overall aim of this project was to transform the adoption of Product-Service Systems and servitization within mainstream manufacturing and accelerate the development of gamification (technologies, design principles & protocols) in strategic business decision making. The adoption of Product-Service Systems has been driven by formalising our knowledge of the barriers, risks, paths and contingencies that enable manufacturers to adopt such new concepts. There have been a high number of outputs from the programme, for example: Developed 5 apps/games to aid engagement with industry: 'Servitization Bingo', 'Unlock your insight', 'Drilling for Success', 'The Boardroom Game' and 'The Servitization Game: Snakes and Ladders to Advanced Services'. These have been used to help engage business leaders in our partnership programme, as well as workshops, conference sessions and executive education Published over 45 scholarly journal and conference papers Published 7 industry whitepapers on servitization Participated in 232 (from Feb 2013 to March 2019) business engagement activities, such as keynotes and presentations at industry conferences or workshops. Produced 'What is Servitization?' animation. Organised seven Spring Servitization Conferences that have resulted in delivery of over 197 academic papers. Developed advanced services transformation roadmap. Engaged 4,000 undergraduate students with gamification through long course programmes. Recruited six PhD/DBA candidates studying servitization. Hosted "Product-Service Systems and the Servitization of Manufacturing" as part of an ESRC Business Model Seminar Series. Invited to attend 10 Downing Street to discuss value of servitization to the UK economy. Produced workbook on gamification systems development Facilitated further funding for a partner games company (Eyesparks) for the development of a gamified learning platform In terms of specific industrial impact, the knowledge created through this EPSRC funding has informed our work with 157 SME's which, as a direct result, has delivered £32.85m impact on GVA. In December 2018 the Advanced Services Group published a book of thirty case studies which demonstrated impact of £9.9m of new revenue and 89 new jobs created. These 30 case studies came from our work with 80 manufacturing or technology innovating SMEs across the West Midlands and the 30 selected came from a variety of sectors and of different sized organisations to reinforce the benefits of servitization to small and medium sized enterprises. Our work with SMEs was commended in the 'Project of the Year' category in the Impact Awards for Knowledge Exchange and Commercialisation (KEC) professionals, organised by PraxisUnico and supported by Research Councils UK. http://www.aston.ac.uk/news/releases/2017/june/aston-praised-for-advanced-services-support-to-smes/ In addition, we have established an exclusive network of likeminded business executives applying leading practices. The partnership is for larger manufacturing organisations traditionally production- focused, and now in the earlier stages of exploring, developing and deploying advanced services. Our work with large businesses, such as Goodyear, has formed the basis of an EPSRC Impact report. https://www.epsrc.ac.uk/files/newsevents/publications/case-studies/2016/key-advantage/ ASG continue to build on the foundations laid by this project and further impact is continuously being created in a number of ways The games and research findings from the project will continue to inform large companies that are part of the Advanced Services Partnership and also be used with SMEs via a new grant on our Small Business Programme. We have secured £1.45m for a three-year project to support 95 manufacturing and technology-innovating, firms to identify new revenues streams by adding services to support their product(s). This follows from the successful delivery of the £1.2m TRAN-SIP programme in the Greater Birmingham and Solihull area which ran during 2016-18 and supported 80 firms to improve their revenues and employ more staff. Further research funding awarded from the Newton Fund - UK China Agri-Tech Challenge, Innovate UK and the BBSRC in November 2018 will fund a project titled 'Next generation rice processing'. The £2.067 million project will be delivered in collaboration with Sheffield Hallam University (project lead), Siemens, Koolmill, Cox & Plant, and New-Food Innovations. Koolmill's Managing Director Alec Anderson, who is one of Aston Business School's Visiting Industrial Fellows, is a key partner in the project. The global milling machine market potential is worth £11.25bn p/a and Koolmill holds patents for its grain separation technology covering 75% of the global rice market. As part of the project, ASG has been awarded £250k to focus on business models, revenue models and contractual arrangements for the delivery of advanced services in this area - particularly for SMEs. Further EPSRC funding, (EP/R044937/1 Digitally Enhanced Advanced Services Network+), has also been awarded to create a cohesive community of researchers and practitioners, working collectively across disciplines (eg computer science,engineering and business) and industry sectors (eg manufacturing, transport and financial services, to accelerate the innovation of Digitally Enhanced Advanced Services. The Digitally Enhanced Advanced Services NetworkPlus is managed in collaboration with Universities of Exeter, Greenwich, Nottingham and Cranfield University. Academics and business leaders have worked together at workshops facilitated by the DEAS+ networkplus to help identify the research agendas for the Manufacturing and the Transport and Mobility Themes. Two research agendas have been published and impact will be achieved by the provision of DEAS+ networkplus grants for multidisciplinary academics working with industry on research projects to address real world problems. Work is commencing on addressing the research agenda for the DEAS+ Finance theme. Furthermore we have acquired additional grants on the area of gamification and game based learning, and we have engage with the rail industry. We have acquired RSSB funded projects in partnership with Chiltren Railways , and we are currently investigating the use of virtual reality and gamification for passengers with Visual impairments (https://www.rssb.co.uk/News/Pages/rail-accessibility-competition-winners-announced.aspx) Continuing the work established in this project we are currently involved in ENSCITE II (funded by the EU Regional Development Fund) and we are actively helping business to improve productivity and grow through our series of Learning Labs and gamified tools. The workshops are funded through the European Regional Development Fund (ERDF) and are free to attend for Small to Medium Enterprises (SMEs) in the aerospace, rail and automotive supply chain across the D2N2 area.
First Year Of Impact 2013
Sector Agriculture, Food and Drink,Communities and Social Services/Policy,Digital/Communication/Information Technologies (including Software),Education,Energy,Environment,Financial Services, and Management Consultancy,Retail,Transport
Impact Types Cultural,Economic,Policy & public services
 
Description Development of Games with Columbus Global 
Organisation Columbus Global UK Ltd
Country United Kingdom 
Sector Private 
PI Contribution Provided experience of adapting servitization knowledge for game development and managing the process of co-creating games.
Collaborator Contribution Columbus engaged in co-creation activities, and promoted the activities of the group and the game produced as part of a marketing strategy.
Impact Unlock your Insight tool and plans for further activities.
Start Year 2016
 
Description Gamercamp at BCU 
Organisation Birmingham City University
Department Gamer Camp
Country United Kingdom 
Sector Academic/University 
PI Contribution Engaged with Gamercamp regarding their application of gamification.
Collaborator Contribution Advised on the content and structure of games jam and gamification.
Impact Multi-disciplinary collaboration engaging games designers with the manufacturing process.
Start Year 2015
 
Description IGBC15 
Organisation Aston University
Department Operations and Information Management Group
Country United Kingdom 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation BiBA GmbH
Country Germany 
Sector Private 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Bournemouth University
Country United Kingdom 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Bremen Institute for Production and Logistics
Country Germany 
Sector Private 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Coventry University
Country United Kingdom 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation FH Joanneum
Country Austria 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Masaryk University
Country Czech Republic 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Murdoch University
Country Australia 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Royal Institute of Technology
Country Sweden 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Sofia University
Country Bulgaria 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation Technical University of Crete
Country Greece 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation University of Grenoble
Country France 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation University of Northampton
Country United Kingdom 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation University of Sheffield
Country United Kingdom 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation University of Skövde
Country Sweden 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation University of Veracruz
Country Mexico 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation University of Warwick
Department Warwick Manufacturing Group
Country United Kingdom 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description IGBC15 
Organisation University of Westminster
Country United Kingdom 
Sector Academic/University 
PI Contribution Conceived and organised the inaugural International Gamification for Business Conference held at Innovation Birmingham on 21-22 September 2015.
Collaborator Contribution •Prof Tim Baines - Aston University, UK - Co Chair •Prof Keith Ridgway - AMRC, University of Sheffield, UK Co- Chair •Prof Sara de Freitas, Murdoch University, AUS - International Advisory Committee •Dr Fotis Liarokapis, Masaryk Univeristy, Czech - International Advisory Committee •Prof Roumiana Peytcheva-Forsyth, Sofia University, Bulgaria - International Advisory Committee •Prof Maja Pivec, FH JOANNEUM, Austria- International Advisory Committee •Dr Christopher Peters, KTH, Sweden - International Advisory Committee •Dr Katerina Mania, Technical University of Crete, Greece - International Advisory Committee •Dr Per Backlund, University of Skövde, Sweden- International Advisory Committee •Dr Genaro Rebolledo Méndez (Universidad Veracruzana, Mexico)- International Advisory Committee •Dr Jannicke Baalsrud Hauge, Biba, Germany - International Advisory Committee •Dr Guang-Shi (Victor) - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Jim Baldwin - AMRC, University of Sheffield, UK - Local Organising Committee •Dr Sylvester Arnab, Coventry University, UK - Local Organising Committee •Dr Kurt Debattista, WMG, University of Warwick, UK - Local Organising Committee •Dr Anastasios Bakaoukas, University of Northampton, UK - Local Organising Committee •Dr Christos Gatzidis, Bournemouth University, UK - Local Organising Committee •Dr Maurice Hendrix, University of Northampton, UK - Local Organising Committee •Dr Petros Lameras, SGI, UK - Local Organising Committee •Dr Eike Anderson, Bournemouth University, UK - Local Organising Committee •Dr Ian Dunwell, Coventry University - Local Organising Committee •Dr Daphne Economou, University of Westminster, UK- Local Organising Committee •Dr Christopher Brewster, Aston Business School, Aston University, UK - Local Organising Committee Dr Jannicke Baalsrud Hauge head of the BIBA gaming Lab and works as a senior researcher at Bremer Institut für Produktion und Logistik (BIBA) Bremen, Germany. - Keynote Speaker Dr Hélène MICHEL, professor at Grenoble Ecole de Management (France) - Keynote Speaker. Dr Maja Pivec, is professor of Applied Game Design and Learning with Multimedia at the FH JOANNEUM University of Applied Sciences in Graz, Austria - Keynote Speaker
Impact Proceedings for the conference available at: https://research.aston.ac.uk/portal/files/19238612/International_Gamification_for_Business_Conference_2015_IGBC15_.pdf The conference was well received and provided an initial opportunity for researchers in this area to network together. As a result of this discussions are in place to hold the next conference in Paris with the University of Grenoble as co-hosts.
Start Year 2015
 
Description Majestic 12 Ltd and Gamification 
Organisation Majestic 12 Ltd
Country United Kingdom 
Sector Private 
PI Contribution The research team is studying the gamification processes implemented by Majestic 12 Ltd and correlating the findings with previous research into gamification. The team will provide recommendations to the company for their interface and/or business processes.
Collaborator Contribution Majestic 12 Ltd will provide data related to how their systems are used and their business processes adapt to implementing gamification.
Impact Conference paper: Majestic Gamification: a case study in the adoption of a service innovation
Start Year 2015
 
Description Servitization Games Development with Eyesparks 
Organisation Eyesparks Limited
Country United Kingdom 
Sector Private 
PI Contribution Research team provide knowledge of servitization and design thinking to the development of games.
Collaborator Contribution Eyesparks provides design and development experience to the creation of games.
Impact Currently two games have been produced through this collaboration: Unlock your Insight (unlockyourinsight.co.uk) and Drilling for Success (drillingforsuccess.co.uk). Further games are planned in this collaboration. The games are being studied in relation to their impact upon manufacturing industry and students.
Start Year 2016
 
Description Servitization Games Development with Legendary 
Organisation Legendary Games
Country United Kingdom 
Sector Private 
PI Contribution Informed development of servitization games through design thinking activities and sharing servitization knowledge.
Collaborator Contribution Provided design and development experience for servitization games
Impact Production of 'The Boardroom Game' for helping manufacturers with decision making.
Start Year 2016
 
Title Drilling for Success 
Description An interactive game designed to persuade users of the potential benefits of servitization from the perspective of the customer. 
Type Of Technology Webtool/Application 
Year Produced 2016 
Impact Initial responses show that the game provides a fun and accessible introduction to the concept of servitization for manufacturers. The game is in the process of being tested by undergraduates and industry representatives, and publications related to its development and usage will be forthcoming. 
URL http://drillingforsuccess.co.uk
 
Title The Boardroom Game 
Description Digital game providing users with a demonstration of various scenarios related to servitization. 
Type Of Technology Webtool/Application 
Year Produced 2017 
Impact Description of impact will be forthcoming in publications. 
URL http://boardroomgame.com/
 
Title Unlock Your Insight 
Description A gamified application providing users with visual insight into their competitive strategy in relation to servitization. 
Type Of Technology Webtool/Application 
Year Produced 2016 
Impact Based on a workshop activity, this gamified application allows users to remotely explore their competitive strategy in relation to servitization. The data obtained from this application provides insight into the perceptions of directors within organisations related to their current and future competitive strategies. The data demonstrate that directors within the same organisation can have different perspectives of what their current and future strategies might be. Directors in manufacturing companies are sent reports that allow them to compare their competitive strategies with one another, and provide a point of entry for engagement by the research team. 
URL http://unlockyourinsight.co.uk
 
Description Advanced Services Partnership Autumn Roundtable 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact 'The Service Transformation Game: Snakes and Ladders to Advanced Services' was used as a workshop activity with participants in the Advanced Services Partnership Autumn Roundtable, who are all senior executives in manufacturing organizations. The game encourages participants to reflect on their barriers (snakes) and enablers (ladders) on the transformation process towards advanced services. Participants reported that the game was insightful and helped them identify potential routes to advanced services.
Year(s) Of Engagement Activity 2017
 
Description Advanced Services Partnership Workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Participated in Advanced Services workshop with Manufacturing companies to understand challenges and identify requirements for gamification.
Year(s) Of Engagement Activity 2015
 
Description Business Games Jam Developing Concepts and Prototype Games to Help Manufacturing Companies 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact 25 people participated in a Games Jam organised by the project team, in which participants designed and developed prototype video games for servitization.
Year(s) Of Engagement Activity 2015
URL http://www.aston.ac.uk/aston-business-school/research/events/business-games-jam/
 
Description Company visit (Enploy) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Meeting with company Enploy on using gamification platform to enhance entrepreneurial behaviours amongst youg people
Year(s) Of Engagement Activity 2017
 
Description DHL Global Engineering and Manufacturing Conference 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact 'The Service Transformation Game: Snakes and Ladders to Advanced Services' was delivered to industry representatives attending the DHL Global Engineering and Manufacturing Conference in Berlin. The game was used to engage participants was the transformation process towards advanced services, and the barriers (snakes) and enablers (ladders) associated with them. Participants expressed that the apporach was innovative and enjoyable, and asked to be sent copies of the game and kept informed of future updates on the gamification project.
Year(s) Of Engagement Activity 2017
URL https://www.logistics.dhl/global-en/home/industry-sectors/engineering-and-manufacturing/engineering-...
 
Description Design Thinking Tender Workshop for Games Companies (Sheffield) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact The workshop was hosted by the Advanced Services Group and the AMRC. Games companies were invited to express an interest to produce games for the Advanced Services Group as part of a multi-supplier framework. Following receipt of these expressions of interest, three companies were invited to participate in the tender workshop. The workshop was structured around principles of design thinking, and participants from games companies worked with members from the team at ASG and AMRC to produce concepts for games related to servitization. Of the three companies selected, two were chosen to be part of the framework, and all companies stated that they found the experience valuable. Future workshops were planned to continue creation of games for servitization.
Year(s) Of Engagement Activity 2016
 
Description Dissemination of Unlock Your Insight at Servitization Conference 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Manufacturers attending the 2016 Servitization conference were introduced to Unlock Your Insight; an online gamified tool designed to help manufacturers identify their competitive strategy in relation to servitization.
Year(s) Of Engagement Activity 2016
URL http://www.tmservitization.com/
 
Description ERDF TRAN-SIP Roundtable 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact 'The Servitization Game: Snakes and Ladders to Advanced Services' was used to engage manufacturing SMEs in the Birmingham and Solihull LEP with the transformation processes steps advanced services. The game encouraged SMEs to reflect on the barriers (snakes) and enablers (ladders) associated with advanced services within their specific contexts. Participants reported that the game was insightful and helped them identify potential routes to advanced services.
Year(s) Of Engagement Activity 2017
 
Description Games Jam 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Other audiences
Results and Impact The games Jam brought together 28 individuals interested in forming teams and spending a weekend designing and creating games to enable players to learn more about servitization.It also enabled the research team to learn more about games jams and the motivation for .
The process was a learning process on a number of levels and will inform future development of gamification for servitization.
The Jam was supported by business executives from Rolls Royce and Majestic.
Year(s) Of Engagement Activity 2015
URL http://www.aston.ac.uk/aston-business-school/research/events/business-games-jam/
 
Description International Gamification for Buisiness Conference 2015 (IGBC15) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Conceived and organised the inaugural International Gamification for Business Conference to bring academics in the gamification community together to consider issues around the use of gamification in business.
Year(s) Of Engagement Activity 2015
 
Description International Gamification for Business Conference 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Held the first International Gamification for Business Conference, in which representatives from academia and industry gathered to share insights into serious games and gamification.
Year(s) Of Engagement Activity 2015
URL http://www.aston.ac.uk/aston-business-school/research/events/the-international-gamification-for-busi...
 
Description Midlands Games Event - What can universities do for the games industry? 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Round-table discussion hosted by Birmingham City University between academia and industry related to the possibilities for collaboration. Contacts made related to connecting games industry as service providers to manufacturers.
Year(s) Of Engagement Activity 2016
 
Description Midlands Simulation and Games Network 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Other audiences
Results and Impact Round-table amongst academics hosted at Birmingham City University to discuss potential links between academia and games industry
Year(s) Of Engagement Activity 2016
 
Description Product Service Systems Workshop (Sao Paulo, Brazil) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Study participants or study members
Results and Impact This was a British Council Researcher Links workshop entitled 'Enhancing Relevance and Impact in Brazil for Research in Green Technology Management & Product Service Systems'. The workshop involved participants presenting their research, visiting factories, and creating strategies for impact and engagement between academia and industry. The workshop introduced and expanded the approach of design thinking in business model innovation and gamification, which informed further engagement activities with manufacturers and games companies.
Year(s) Of Engagement Activity 2016
URL https://www.britishcouncil.org.br/events/newton-fund-researcher-links-workshop-baines
 
Description Q&A Session with Al-jazeera news reporter RE gamification 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Undergraduate students
Results and Impact Q&A discussion with Al-jazeera reporter hosted at Birmingham City University regarding games/gamification of media.
Year(s) Of Engagement Activity 2016
 
Description Spring Servitization Conference (Aston) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Attended and facilitated conference, engaging with servitization practitioners and academics to discuss gamification.
Year(s) Of Engagement Activity 2015
 
Description Station Innovation workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact The Meeting was focussing on railway of the future.

The event was an ideas hub organized by Transport Systems Catapult, the UK's technology and innovation centre for intelligent mobility is investigating, on behalf of Department for Transport, measures to improve throughput capacity and customer experience in railway stations, short, medium and long term. The main focus of the event was to explore and develop ideas, however radical, that could help enable rail passenger growth to continue on its current trajectory. The event was composed by several stakeholders from academia, industry, government and other sectors. During this event we have talked about the EPSRC project and the research that we are undertaking in gamification
Year(s) Of Engagement Activity 2015,2016