Digitally Enhanced Advanced Services Network+

Lead Research Organisation: University of Exeter
Department Name: Business and Management

Abstract

This Digital Economy (DE) Network Plus will deliver a vibrant community that will position the UK as the internationally leading research hub for Digitally Enhanced Advanced Services. Rather than focus on the product or service that is delivered DEAS focuses on how the product or service is used. This is a major change in how firms earn money and is being enabled by transformative digital technologies that allows for example, payment per use or availability or outcome. The impact of these changes is in firm productivity. The traditional focus of productivity (outputs/inputs) is on internal efficiency. However, digital technologies can also transform the value of the output (payment for use, availability or outcome). Haldane (Chief Economist of the Bank of England) in his recent report on productivity puzzle (essentially stagnant growth since the financial crash) argues that despite the advent of the digital age and their adoption by some leading companies there is a very long tail of poorly productive firms across all sectors. He calls for the development of, for example, online tools that will speed the process of technological diffusion to the long tail. The development of the underpinning digital technologies for the purposes of developing DEAS is the key research challenge adopted by this Network+.

Planned Impact

Our aim is to develop a community of industry and scholars around the theme of Digitially Enhanced Advanced Services. This includes research topics such as: AI techniques, data analytics, HCI, associated technologies, and service business model innovation within the context of manufacturing, transport and insurance sectors.

We have a number of direct pathways to impact through our pilot studies and the engagement of our project partners. Specifically, for manufacturing there are a considerable range of potential SME beneficiaries including: Clevedon Fastners; MNB; Nicklin and UV Lights. There are also larger manufacturers including: Aggregate Industries (providing £40k in cash for an early stage pilot), Rolls Royce and GE. For transport our potential pilot studies include Resonate, Axis Fleet Management and Microlise. For insurance, we have potential cases with Royal Sun Alliance, Legal and General and smaller brokers through the support of Lloyds Corporation. More widely we will be linking our analytics and HCI insights with practitioners such as Gartner and the emerging data analytics business at Interroute (world's 5th largest cloud services provider).
As we have stated in the Case for Support we will develop a taxonomy and formal repository of successful DEAS use-cases to provide a platform for scale up research and practice. This will be made available to a wider group through the support of Sam Turner and HMV Catapult, AFRC (Glasgow) and AMRC (Sheffield), Lloyds Banking Group manufacturing advisors, Knowledge Transfer Network (KTN), the Road Haulage Association, British Vehicle Renting and Leasing Association, Society for Motor Manufactures and Traders and in insurance through the Lloyds Corporation and Huntswood. We also have strong links to the Association of British Insurers and will pursue those as the project progresses.
In addition, through our three major research groups (ASAP, ASG and CODE) we have a total database of over 250 companies with regular events that bring together large communities of users. In the later stages of the Network, we will introduce opportunities for extending funding into other sectors e.g. the wider professional services where we have an Innovate UK grant (AUTTO - Intelligent Micro-Automation). This links strongly to the recommendations of the forthcoming Blackett report on services.

Publications

10 25 50
 
Description This EPSRC-funded NetworkPlus is bringing together a community that will position the UK as the internationally leading research hub for Digitally Enhanced Advanced Services. Rather than focus on the product or service that is delivered Digitally Enhanced Advanced Services (DEAS) focus on how the product or service is used. This is a major change in how firms earn money and is being enabled by transformative digital technologies that allows for example, payment per use or availability or outcome. The impact of these changes is in firm productivity. The traditional focus of productivity (outputs/inputs) is on internal efficiency. However, digital technologies can also transform the value of the output (payment for use, availability or outcome). Our vision is that the UK should be the internationally leading research and practice hub for the innovation of Digitally Enhanced Advanced Services (DEAS). To support this ambition the EPSRC award will be used to create a network of businesses and researchers to enable a coordinated programme of research to be designed and piloted. Over £600k of this funding will be cascaded to researchers across the communities of business, computer science and human factors, to stimulate their engagement in these pilots.
Exploitation Route Companies adopting servitization strategies will be able to use our approach to identify the benefits and challenges and build their IP based on our use cases.
Sectors Aerospace, Defence and Marine,Agriculture, Food and Drink,Construction,Digital/Communication/Information Technologies (including Software),Electronics,Financial Services, and Management Consultancy,Manufacturing, including Industrial Biotechology,Retail,Transport

URL https://www.deas.ac.uk/
 
Description One major impact has been in our 'use case' company Baxi Boilers. To of our 4 manufacturing feasibility studies are working alongside Baxi to identify how digital technologies can transform their product offerings. these include further understanding of 'heat as a service'. This is further reflected in the Innovate UK funded 'Demonstrator' project.
First Year Of Impact 2019
Sector Energy,Manufacturing, including Industrial Biotechology
Impact Types Societal,Economic

 
Description Digital Sandwich
Amount £5,958,842 (GBP)
Organisation Innovate UK 
Sector Public
Country United Kingdom
Start 01/2020 
 
Description Digital Servitization Demonstrator
Amount £1,692,640 (GBP)
Organisation Innovate UK 
Sector Public
Country United Kingdom
Start  
 
Description Technology Driven Change and Next Generation Insurance Value Chains (TECHNGI)
Amount £1,195,345 (GBP)
Funding ID Lead Research Organisation: Loughborough University 
Organisation Economic and Social Research Council 
Sector Public
Country United Kingdom
Start 12/2018 
End 03/2021
 
Title Advanced Service Business Models: Understanding their structure and basis for competitive advantage 
Description This White paper provides an overview of the structure of advanced service business models from the perspective of a manufacturing firm 
Type Of Material Improvements to research infrastructure 
Year Produced 2018 
Provided To Others? Yes  
Impact https://www.advancedservicesgroup.co.uk/product-page/advanced-service-business-models-whitepaper 
URL https://www.advancedservicesgroup.co.uk/product-page/advanced-service-business-models-whitepaper
 
Title Servitization Visioning: How to create an illustrative vision for a manufacturing organisation seeking to compete through services. 
Description A white paper focusing on developing an organisational vision for advanced services. 
Type Of Material Improvements to research infrastructure 
Year Produced 2008 
Provided To Others? Yes  
Impact A white paper focusing on developing an organisational vision for advanced services. 
 
Description EPSRC DEAS NetworkPlus workshop- Aston, November 2018. 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact The first EPSRC DEAS NetworkPlus workshop was held at Aston in November 2018.
6 industrial keynote speakers (from Rolls Royce, Ishida, Baxi, Microlise, Nicklin Packaging and UV Light) and 37 academics from business & management, computer science, engineering and human factor disciplines representing over twenty universities. The main focus was to explore the challenges of developing and delivering Digitally-enhanced Advanced Services mainly in the manufacturing sector.
Year(s) Of Engagement Activity 2018
 
Description BAM Conference 2019 Tim Baines Chairing Fringe Event 'UK Future Competitiveness in Digitally Enabled Advanced Services' at the BAM conference , 2 September at Aston University. 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact The speakers at the BAM fringe workshop 'UK Future Competitiveness in Digitally Enabled Advanced Services' are leading researchers and senior practitioners: Professor Tim Baines, Aston Business School and Co-I on the DEAS project; Oliver Moffat, Customer Insight Manager, David Willets from Baxi Heating, Ross Townshend, Business Manager EMEA - Advanced Services, Ishida Europe; and Paul Jackson founder and MD of UV Light Technology.
The workshop explored the role of DEAS and the challenges faced by businesses as they change their business models and digital technologies to use it. It consisted of presentations from the presenters with a debate to identify the key research topics. These key topics had a direct impact on the DEAS projects as it informed the research agenda for the DEAS network.
Year(s) Of Engagement Activity 2019
URL https://www.bam.ac.uk/civicrm/event/info?id=3502
 
Description Competitive Advantage in the Digital Economy (CADE 2017) Zena Wood presentation - 'Measuring servitization in the digital economy' (Award for Unique Methodological Approach) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Zena Wood presentation at CADE 2017 'Using computational methods '. Opportunity to be involved in CADE events in the future. CADE brings together academics and practitioners to discuss the challenges of the digital economy and present the latest cutting edge research.
Year(s) Of Engagement Activity 2017
URL https://warwick.ac.uk/fac/sci/wmg/research/business_transformation/ssg/ssgabout/sswmgactivities/cade...
 
Description DEAS Workshop. INDEX Office. 7th Nov 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Workshop for Network + Directors, Managers (Glasglow, Manchester, Lincoln, Exeter & Newcastle) and members of Engineering and Physical Sciences Research Council.

To present and share knowledge of network + grants.
Year(s) Of Engagement Activity 2019
 
Description Digital Economy, Protecting Citizens Online Workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Invitation to Digital Economy, Protecting Citizens Online Workshop to understand planned approach to a UKRI investment in Protecting Citizens Online
Year(s) Of Engagement Activity 2019
URL https://epsrc.ukri.org/newsevents/events/protecting-citizens-online-invitation-to-workshop/
 
Description Digital Twin Value Delivery Project 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Digital Twin Value Delivery Project (led by AMRC, University of Sheffield) workshop at BAXI , Warwick on Tuesday 21 January 2020.
Year(s) Of Engagement Activity 2020
 
Description EPSRC DEAS NetworkPlus workshop at BAXI Heating (Warwickshire) on April 2nd 2019 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact EPSRC DEAS NetworkPlus workshop at BAXI Heating (Warwickshire) on April 2nd 2019. BAXI is one of Europe's largest manufacturers and distributors of domestic and commercial water and space heating systems. This was our commissioning workshop within the Manufacturing Theme of the project, and helped inform the development of suitable projects to apply for funding from the DEAS NetworkPlus.
27 academics from thirteen HEIs were in attendance and worked together to develop proposals for
(i) exploratory scanning projects (up to eight projects with a value of £5,000 each will be funded), and
(ii) implementation projects (up to two projects with a value of £80,000 will be funded).
Ten proposals were received; five exploratory scanning projects and five implementation projects.
Following review by the DEAS+ team and BAXI; two proposals were awarded funding for exploratory scanning projects and two proposals were awarded funding for implementation projects.
Year(s) Of Engagement Activity 2019
 
Description Key note Speaker at Llyods Insurance AI Event 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Alan Brown, Executive Director of INDEX, presented an Overview of Lloyd's and University of Surrey AI and Robotics Report. April 24th
Year(s) Of Engagement Activity 2019
 
Description Kick off meeting with Digital Catapult 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Kick off meeting for business model project with Ben Ramsden and Nick Wright (Head of Manufacturing Industries) at Digital Catapult -12th March 2019
Year(s) Of Engagement Activity 2019
 
Description Made Smarter workshop- Birmingham 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Presentation of DEAS at Made Smarter workshop in Birmingham, April 26th
Year(s) Of Engagement Activity 2019
 
Description Mapping the ecosystem (Made Smarter Workshop) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Invitation only Workshop for Mapping the ecosystem: maximising benefit from activities around industrial digitalisation.

Workshop at the Royal Academy of Engineering for a broad range of stakeholders to map ongoing activities across the industrial digitalisation landscape.
Year(s) Of Engagement Activity 2019
URL https://www.raeng.org.uk/events/events-programme/2019/october/industrial-digitalisation-stakeholder-...
 
Description Meeting with ARUP 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Isabel Dedring, Global Transport Leader at ARUP
Year(s) Of Engagement Activity 2019
 
Description Meeting with Aggregate Industries 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Mike Gibbons: Chief Information Officer at Aggregate Industries
Year(s) Of Engagement Activity 2019
 
Description Meeting with Aggregate Industries 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting with Mike Gibbons, Chief Information Office at Aggregate Industries on 25th June.
Year(s) Of Engagement Activity 2019
 
Description Meeting with Baringa Partners 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Colin Preston: Partner, Financial Services and Mark Humphries.
Year(s) Of Engagement Activity 2020
 
Description Meeting with CoinShares 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Meeting with Daniel Masters, Executive Chairman at CoinShares on March 28th.
Year(s) Of Engagement Activity 2020
 
Description Meeting with Digital Catapult 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Meeting with Nick Wright; Head of Manufacturing Industries
Year(s) Of Engagement Activity 2019
 
Description Meeting with Digital Catapult (Made Smarter, AI) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting Artificial Intelligence Research Group, Digital Catapult for Made Smarter project. April 1st 2019.
Year(s) Of Engagement Activity 2019
 
Description Meeting with Digital Catapult (Made Smarter, Immersive Challenge) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact 'Made Smarter' Project meeting - Immersive technologies research group with Digital Catapult Tech and Industry Experts team on March 26th.
Year(s) Of Engagement Activity 2019
 
Description Meeting with Digital Catapult (Made Smarter, Supply Chain) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Made Smarter - Made Smarter supply challenge meeting with Tech and Industry experts at Digital Catapult, March 20th 2019.

Attendees from Digital Catapult included:
Alex Gluhak, Head of Technology IoT
Dritan Kaleshi Head of Technology - 5G
Maria Nelson, Senior Head of Innovation Practice
Nick Wright, Head of Manufacturing Industries
Madalina Nazare, Head of Collaborative R&D
Year(s) Of Engagement Activity 2019
 
Description Meeting with Frontier economics 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Meeting with Frontier Economics. June 27th.
Year(s) Of Engagement Activity 2019
 
Description Meeting with Fujitsu 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Dr Cathy Mulligan, CTO of Public Sector at Fujitsu.
Year(s) Of Engagement Activity 2019
 
Description Meeting with Fujitsu 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with CTO to discuss impact of DLT on digital economy.
Year(s) Of Engagement Activity 2020
 
Description Meeting with IDEO 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Arianne Orillac: Head of Circular Business Design at IDEO
Year(s) Of Engagement Activity 2019
 
Description Meeting with IDEO 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting with Chris Grantham, Executive Portfolio Director at IDEO, London
Year(s) Of Engagement Activity 2019
 
Description Meeting with Innovation Birmingham 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting with Dr. David Hardman, CEO of Innovation Birmingham.
Year(s) Of Engagement Activity 2019
 
Description Meeting with Innovation Birmingham 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with David Hardman: CEO of Innovation Birmingham - October 2019
Year(s) Of Engagement Activity 2019
 
Description Meeting with JPMorgan 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Matthew Enock (IT Portfolio and Programme Manager) at JP Morgan, 10th June 2019.
Year(s) Of Engagement Activity 2019
 
Description Meeting with James and James Fulfilment 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with James Hyde- CEO of James and James (eCommerce)
Year(s) Of Engagement Activity 2019
 
Description Meeting with Llyods Insurance 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact NA
Year(s) Of Engagement Activity 2019
 
Description Meeting with Mike Waters- Transport for West Midlands 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Meeting with Mike Waters, Director of Policy, Strategy and Innovation at Transport for West Midlands.
Year(s) Of Engagement Activity 2020
 
Description Meeting with Newable 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting with Chris Manson, CEO at newable, May 2019.
Year(s) Of Engagement Activity 2019
 
Description Meeting with Peter Evans (Lego) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Peter Evans; LEGO's Continuous Improvement Director on April 4th 2019.
Year(s) Of Engagement Activity 2019
 
Description Meeting with RBS 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with John Stewart, the royal bank of Scotland, July 2019.
Year(s) Of Engagement Activity 2019
 
Description Meeting with Smithfield Partners Ltd 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Julian Wilkins: Consultant Solicitor, Notary Public and Commercial Mediator.
Year(s) Of Engagement Activity 2020
 
Description Meeting with Tyton Partners 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Nick Kind, Senior Director at Tyton Partners, Strategy Consultants
Year(s) Of Engagement Activity 2019
 
Description Meeting with the BVRLA Cheif Executive 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Gerry Keany
Year(s) Of Engagement Activity 2019
 
Description Presentation at Imperial College Business School, London 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Postgraduate students
Results and Impact A presenation / Teaching on Digital Transformation- arranged by Dr. Caterine Mulligan.
Year(s) Of Engagement Activity 2019
 
Description Presentation to the UoE business School advisory Board 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Presentation to the University of Exeter business School advisory Board, 18th June 2019.
Year(s) Of Engagement Activity 2019
 
Description Research Workshop 'Digital Twin Value Delivery System' led by University of Sheffield AMRC, 9th Sept delivered to BAXI 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact A research workshop from sub award stream B, University of Sheffield AMRC, delivered to Baxi boilers. The impact of the workshop was that it helped shape the research the academics are conducting in their project as it progresses with Baxi.
Year(s) Of Engagement Activity 2019
 
Description Research workshop 'Digital Twin Customer Journey' led by Sheffield Hallam 3rd Sept 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Sub award Stream B, Sheffield Hallam presented a research workshop to Baxi Boilers. The workshop created dialogue between the industry partner and the academic researchers to develop their research further.
Year(s) Of Engagement Activity 2019
 
Description Sprite Launch- Manchester 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Representing DEAS network at launch of new EPSRC network.
Year(s) Of Engagement Activity 2019
 
Description Supply Chain Workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Workshop with Felixstowe Port Authority
Year(s) Of Engagement Activity 2020
 
Description The second Service Systems Forum (SSF 2016, Venice) Prersentation by Zena Wood - 'The Uber Disruption' 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation regarding NEMODE funded project 'Uber disruption'. Opportunity to promote the research to a wider community of academics.
Year(s) Of Engagement Activity 2016
 
Description Tim Baines Co-Chair of the Spring Servitization Conference 2019: Delivering Services Growth in the Digital Era (Linkoping University) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact The conference brought together the world's leading researchers, practitioners, and doctoral students to debate and engage with the theory and practice of servitization. Tim Baines, Aston University and Co-I of DEAS co-chaired the event provided contributors with an opportunity to present to the whole conference audience and engage in both structured and semi-structured panel sessions to discuss their work. The programme was designed to encourage strong participation, extensive debate, and bridge research theory and industrial practice. The conference also featured keynotes from senior executives from leading manufacturing businesses.

the second day of the conference was dedicated to early stage research and comprised of interactive keynotes by leading academics in the field, debate around emergent research themes, and poster reviews of proposed projects and doctoral theses.
Year(s) Of Engagement Activity 2019
URL https://www.advancedservicesgroup.co.uk/ssc-2019
 
Description Transport Workshop. DEAS 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Research Centre Workshop
Year(s) Of Engagement Activity 2020
 
Description Workshop JP Morgan 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact A one day workshop with JP Morgan on Digital Transformation - August 2019.
Year(s) Of Engagement Activity 2019
 
Description Workshop for Janssen Industries 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact A one day workshop for Janssen Industries; Pharmaceutial company.
Year(s) Of Engagement Activity 2019
 
Description Zena Wood presentation CADE 2019 'Accelerating the adoption of Digitally Enhanced Advanced Services (DEAS) in the UK' 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact This presentation reached 40 people and was effective in disseminating the research of the DEAS EPSRC grant and exploring the main research questions with the audience.
Year(s) Of Engagement Activity 2019
URL https://warwick.ac.uk/fac/sci/wmg/mediacentre/wmgevents/cade2019/wmg_cade_conference_programme.pdf