Digitally Enhanced Advanced Services Network+

Lead Research Organisation: University of Exeter
Department Name: Business and Management

Abstract

This Digital Economy (DE) Network Plus will deliver a vibrant community that will position the UK as the internationally leading research hub for Digitally Enhanced Advanced Services. Rather than focus on the product or service that is delivered DEAS focuses on how the product or service is used. This is a major change in how firms earn money and is being enabled by transformative digital technologies that allows for example, payment per use or availability or outcome. The impact of these changes is in firm productivity. The traditional focus of productivity (outputs/inputs) is on internal efficiency. However, digital technologies can also transform the value of the output (payment for use, availability or outcome). Haldane (Chief Economist of the Bank of England) in his recent report on productivity puzzle (essentially stagnant growth since the financial crash) argues that despite the advent of the digital age and their adoption by some leading companies there is a very long tail of poorly productive firms across all sectors. He calls for the development of, for example, online tools that will speed the process of technological diffusion to the long tail. The development of the underpinning digital technologies for the purposes of developing DEAS is the key research challenge adopted by this Network+.

Planned Impact

Our aim is to develop a community of industry and scholars around the theme of Digitially Enhanced Advanced Services. This includes research topics such as: AI techniques, data analytics, HCI, associated technologies, and service business model innovation within the context of manufacturing, transport and insurance sectors.

We have a number of direct pathways to impact through our pilot studies and the engagement of our project partners. Specifically, for manufacturing there are a considerable range of potential SME beneficiaries including: Clevedon Fastners; MNB; Nicklin and UV Lights. There are also larger manufacturers including: Aggregate Industries (providing £40k in cash for an early stage pilot), Rolls Royce and GE. For transport our potential pilot studies include Resonate, Axis Fleet Management and Microlise. For insurance, we have potential cases with Royal Sun Alliance, Legal and General and smaller brokers through the support of Lloyds Corporation. More widely we will be linking our analytics and HCI insights with practitioners such as Gartner and the emerging data analytics business at Interroute (world's 5th largest cloud services provider).
As we have stated in the Case for Support we will develop a taxonomy and formal repository of successful DEAS use-cases to provide a platform for scale up research and practice. This will be made available to a wider group through the support of Sam Turner and HMV Catapult, AFRC (Glasgow) and AMRC (Sheffield), Lloyds Banking Group manufacturing advisors, Knowledge Transfer Network (KTN), the Road Haulage Association, British Vehicle Renting and Leasing Association, Society for Motor Manufactures and Traders and in insurance through the Lloyds Corporation and Huntswood. We also have strong links to the Association of British Insurers and will pursue those as the project progresses.
In addition, through our three major research groups (ASAP, ASG and CODE) we have a total database of over 250 companies with regular events that bring together large communities of users. In the later stages of the Network, we will introduce opportunities for extending funding into other sectors e.g. the wider professional services where we have an Innovate UK grant (AUTTO - Intelligent Micro-Automation). This links strongly to the recommendations of the forthcoming Blackett report on services.
 
Description This EPSRC-funded NetworkPlus is bringing together a community that will position the UK as the internationally leading research hub for Digitally Enhanced Advanced Services. Rather than focus on the product or service that is delivered Digitally Enhanced Advanced Services (DEAS) focus on how the product or service is used. This is a major change in how firms earn money and is being enabled by transformative digital technologies that allows for example, payment per use or availability or outcome. The impact of these changes is in firm productivity. The traditional focus of productivity (outputs/inputs) is on internal efficiency. However, digital technologies can also transform the value of the output (payment for use, availability or outcome). Our vision is that the UK should be the internationally leading research and practice hub for the innovation of Digitally Enhanced Advanced Services (DEAS). To support this ambition the EPSRC award will be used to create a network of businesses and researchers to enable a coordinated programme of research to be designed and piloted. Over £600k of this funding will be cascaded to researchers across the communities of business, computer science and human factors, to stimulate their engagement in these pilots.
Exploitation Route Companies adopting servitization strategies will be able to use our approach to identify the benefits and challenges and build their IP based on our use cases. The project has also worked closely with colleagues in Manufacturing Made Smarter and both the High Value Manufacturing Catapult and the Digital Catapult.
The project has led at an Innovate UK award: Digital Servitization with Baxi Boilers.
Sectors Aerospace, Defence and Marine,Agriculture, Food and Drink,Construction,Digital/Communication/Information Technologies (including Software),Electronics,Financial Services, and Management Consultancy,Manufacturing, including Industrial Biotechology,Retail,Transport

URL https://www.deas.ac.uk/
 
Description One major impact has been in our 'use case' company Baxi Boilers. Two of our 4 manufacturing feasibility studies are working alongside Baxi to identify how digital technologies can transform their product offerings. these include further understanding of 'heat as a service'. This is further reflected in the Innovate UK funded 'Demonstrator' project. Most of the projects have now completed eg the DEAS projects in the Transport and Charities are complete. The charities and voluntary sector research agenda is available see, Wood, Z. and Godsiff, P. Digitally Enhanced Advanced Services EPSRC Network Plus Charity and Voluntary Research Agenda, May 2021, www.deas.ac.uk The DEAS Charity/Voluntary Call was a direct response to the COVID-19 pandemic. In the development of this report, the following impacts of COVID in the charity/voluntary sector were highlighted: • Communication within and between the communities that charities serve is important. COVID has changed how the communication takes places with increase use of digital tools and social media. • COVID has brought some charities together to form new partnerships. • Smaller charities have been able to be more flexible and agile during COVID. • Some charities thrived during COVID where others did not. Work is needed to understand what role business models played in this. • Some projects within the sector were only funded during COVID and it is likely that these will have to stop post-pandemic due to a lack of funding. • COVID has given motivation to make a change to the use of digital. We have extended the award by 9 months to allow for those sub-awards funded by DEAS in finance to report and to contribute to our final workshop.
First Year Of Impact 2019
Sector Energy,Manufacturing, including Industrial Biotechology,Transport
Impact Types Societal,Economic,Policy & public services

 
Description HE Representative (Iain McKechnie) on the West Midlands Modern Services Board which steers the Government's West Midlands Local Industrial Strategy. Iain's role on the Board involves provision of strategic leadership informing the implementation of the modern services major market opportunity for the West Midlands local industrial strategy.
Geographic Reach Local/Municipal/Regional 
Policy Influence Type Participation in a advisory committee
 
Description Power to Change to use report: Helping ensure survival: Digitally Enhanced Advanced Services in Community Business
Geographic Reach National 
Policy Influence Type Citation in systematic reviews
Impact P2C are using the report; 'Helping ensure survival: Digitally Enhanced Advanced Services in Community Business', to launch their digital strategy. They offer support and funding to 9000 CBs within England. -The report will be used as a basis for sharing good practice within the CB network. -The findings will be shared with their partner organisations to raise the issue at local and national level. -Report highlights Digital Divide within the communities and the additional support that still is needed to avoid digital exclusion.
 
Description DIGIT
Amount £3,699,961 (GBP)
Funding ID EP/T022566/1 
Organisation Engineering and Physical Sciences Research Council (EPSRC) 
Sector Public
Country United Kingdom
Start 03/2021 
End 02/2026
 
Description Digital Sandwich
Amount £5,958,842 (GBP)
Organisation Innovate UK 
Sector Public
Country United Kingdom
Start 01/2020 
 
Description Digital Servitization Demonstrator
Amount £1,692,640 (GBP)
Organisation Innovate UK 
Sector Public
Country United Kingdom
Start  
 
Description Technology Driven Change and Next Generation Insurance Value Chains (TECHNGI)
Amount £1,195,345 (GBP)
Funding ID Lead Research Organisation: Loughborough University 
Organisation Economic and Social Research Council 
Sector Public
Country United Kingdom
Start 12/2018 
End 03/2021
 
Title Advanced Service Business Models: Understanding their structure and basis for competitive advantage 
Description This White paper provides an overview of the structure of advanced service business models from the perspective of a manufacturing firm 
Type Of Material Improvements to research infrastructure 
Year Produced 2018 
Provided To Others? Yes  
Impact https://www.advancedservicesgroup.co.uk/product-page/advanced-service-business-models-whitepaper 
URL https://www.advancedservicesgroup.co.uk/product-page/advanced-service-business-models-whitepaper
 
Title Servitization Visioning: How to create an illustrative vision for a manufacturing organisation seeking to compete through services. 
Description A white paper focusing on developing an organisational vision for advanced services. 
Type Of Material Improvements to research infrastructure 
Year Produced 2008 
Provided To Others? Yes  
Impact A white paper focusing on developing an organisational vision for advanced services. 
 
Title Development of a digital twin prototype for a DEAS value delivery system -ANALYSIS FOR DECISION MAKING 
Description Development of a digital twin prototype for a DEAS value delivery system 
Type Of Material Data analysis technique 
Year Produced 2020 
Provided To Others? No  
Impact The project also shows how the digital twin can support the analytical capabilities manufacturers require for their DEAS. -Descriptive analytics. As a continuously updated data repository the digital twin creates opportunities for comprehensive reporting and advanced data discovery that identifies issues across the different aspects of the advanced services delivery system. -Diagnostic analytics. The integration of a diverse set of data resources can help the manufacturer to identify patterns among the advanced service delivery issues and determine its underlying root causes. -Predictive analytics. The digital twin enables manufacturers to anticipate issues with their advanced service delivery by identifying the characteristics and predictors of specific issues and use these to analyse the product-service data. The digital twin also provides opportunities for simulating the future developments of the advanced services delivery system providing an evidence base for strategic decision making. -Prescriptive analytics. The digital twin platforms also offer opportunities for developing and applying rules engines to automate service interventions based on predictive insights. 
 
Description BAXI, a large heating supplier 
Organisation Baxi
Country United Kingdom 
Sector Private 
PI Contribution DEAS Network+ facilitated collaboration with BAXI after awarding 2 feasibility studies. A Digital Twin Platform of The Customer Journey for Future BAXI Advanced Services by Sheffield Hallam University and Development of a digital twin prototype for DEAS value delivery system from University of Sheffield. The Spring Servitization Conference held September 2020 had presentations delivered in relation to the collaboration with BAXI: 1. Delivering heat-as-a-service (HaaS): The role of the digital twin I Victor Guang Shi(3) Cansu Kandemir(3) Ruby Hughes(3) Miying Yang(4) Ahmad Beltagui(1) Andreas Schroeder(1) Omid Omidvar Tehrani(1) Raphael Wasserbaur(2) I 1: Aston University -UK 2: Linkoping University; 3: Sheffield University; 4: University of Exeter 2. Digitally Supporting the Co-Creation of Future Advanced Services For 'Heat as A Service' I Shengfeng Qin(1) Sara Mountney(2) Vicky Story(3) Jamie Burton(4) Melanie King(3) Tracy Ross(2) Kawaljeet Kapoor(5) Xiaojing Niu(1) Andrew May I 1: Northumbria University, United Kingdom; 2: Sheffield Hallam University; 3: Loughborough University; 4: University of Manchester; 5: Aston University
Collaborator Contribution DEAS hosted its initial Manufacturing Commissioning workshop 2nd April 2019 held at BAXI premises. BAXI raised their challenge - making a strategic shift from traditional business models of manufacturing and selling heat with basic and intermediate services; providing spare parts and service plans, towards advanced services, as a means to look at the challenges faced by manufacturing. For the projects awarded funding (manufacturing feasibility studies) BAXI provided data. The projects did several workshops at BAXI to present their findings and present their progress. Extensive collaboration was provided to support these projects during the lifetime of the sub award.
Impact A Digital Twin Platform of The Customer Journey for Future BAXI Advanced Services by Sheffield Hallam University as lead, was a mutli-disciplinary project with participants from 6 universities (engineering design; Marketing; design; business; operations and information management) Development of a digital twin prototype for DEAS value delivery system from University of Sheffield as lead was a multi disciplinary project with participants from from 3 universities (AMRC Sheffield; Engineering; Business Operations and information management; Marketing).. The company BAXI is using this research information to develop a servitization strategy providing heat as a service BAXI is also an industrial partner on Innoivate grant applications ( working with University Aston and University of Exeter) during the year 2020. developing these collaborations for grant applications have come off the back of the DEAS Nework plus award.
Start Year 2019
 
Description DEAS Network Plus Charity/Voluntary Projects 2020-2021 
Organisation Power to Change
Country United Kingdom 
Sector Charity/Non Profit 
PI Contribution The project team have been in regular contact with P2C and a formal review meeting was held with members of the research institute team in December. Due to COVID and changes in their funding, P2C are currently reviewing their own business model. The research team highlighted the issue of digital services as a core priority area for their new business plan. The interim results have been forwarded to the P2C team as they review their funding and support model for the next 12 months
Collaborator Contribution P2C has been supportive of the project, both in action and financially. They have provided introductions to community businesses engaged on the project, and they provided match funding with the research grant. P2C will receive reports resulting from this work to help create leading practice for CBs which can be shared across their networks.
Impact P2C were very pleased with the initial findings from the project and have asked the project team to present their findings to their Governance Group of CBs on a webinar in 2021.
Start Year 2020
 
Description Energy Systems Catapult 
Organisation Energy Systems Catapult Ltd
Country United Kingdom 
Sector Private 
PI Contribution Working together on research grant submission for EPSRC.
Collaborator Contribution Substantial collaboration through providing data/reports and meeting attendance.
Impact Output what as research grant submission. Involved Chemists, Economists and Technologists.
Start Year 2021
 
Title Development of a digital twin prototype for a DEAS value delivery system 
Description The present Digital Twin project has been funded through the manufacturing stream of the DEAS NetworkPlus programme. It focused on the digital twin technology to address two of the critical research questions the DEAS NetworkPlus initiative has established as critical for the further development of Advanced Services in the manufacturing context. A digital twin describes a continuously updated virtual representation of a real-world system; it offers a current and historical understanding of the states and behaviours of the system's physical and process elements and also enables simulations that identifies and illustrates the emerging states of these elements. Digital twin technology has been applied to monitor, manage and maintain the performance and condition of physical products as they are used. They are also used to create a real-time model of production processes, in order to manage performance levels. The novelty of this project is the application of digital twin to a value delivery network, in other words understanding how service delivery personnel, products, information and customers can all be incorporated in a dynamic, digital model. 
Type Of Technology New/Improved Technique/Technology 
Year Produced 2020 
Impact The project shows how the digital twin technology can support the value creation, delivery and capture across DEAS networks in a number of ways. VALUE CREATION The project has shown and illustrated several pathways for the digital twin's contribution to value creation. Most importantly, it has shown how the digital twin has the potential to form the basis for new advanced service value propositions. The transparency and advanced analytics of the product use enabled by the digital twin provides the manufacturer with additional insights that help create additional opportunities for the customer. Although the provision of heat and comfort represents the core HaaS value proposition, the digital twin provides the manufacturer with the opportunity to create additional value for the customer by supporting the customer's heating efficiency and reducing the cost of heating. VALUE DELIVERY The project has also highlighted pathways for the digital twin to support the effective delivery of value to the customer. The analysis has shown how the digital twin can help ensure the HaaS proposition of uninterrupted heat and comfort is provided. The digital twin in this context contributes to predictive maintenance (reducing unplanned downtime), to the bundling of maintenance visits (reducing second visit), to remote maintenance/trouble-shooting (increasing speed of response), and to equipping the right technician with the right tools (reduce the need for second visit) 
 
Company Name Digital Economy Foundation Community Interest Company 
Description Digital Economy Foundation Community Interest Company 
Year Established 2020 
Impact Digital Economy Foundation Community Interest Company
 
Description EPSRC DEAS NetworkPlus workshop- Aston, November 2018. 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact The first EPSRC DEAS NetworkPlus workshop was held at Aston in November 2018.
6 industrial keynote speakers (from Rolls Royce, Ishida, Baxi, Microlise, Nicklin Packaging and UV Light) and 37 academics from business & management, computer science, engineering and human factor disciplines representing over twenty universities. The main focus was to explore the challenges of developing and delivering Digitally-enhanced Advanced Services mainly in the manufacturing sector.
Year(s) Of Engagement Activity 2018
 
Description Airbus Meeting, Aug 19 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Airbus, 14th August 2019 at Cranfield University
Year(s) Of Engagement Activity 2019
 
Description BAM Conference 2019 Tim Baines Chairing Fringe Event 'UK Future Competitiveness in Digitally Enabled Advanced Services' at the BAM conference , 2 September at Aston University. 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Postgraduate students
Results and Impact The speakers at the BAM fringe workshop 'UK Future Competitiveness in Digitally Enabled Advanced Services' are leading researchers and senior practitioners: Professor Tim Baines, Aston Business School and Co-I on the DEAS project; Oliver Moffat, Customer Insight Manager, David Willets from Baxi Heating, Ross Townshend, Business Manager EMEA - Advanced Services, Ishida Europe; and Paul Jackson founder and MD of UV Light Technology.
The workshop explored the role of DEAS and the challenges faced by businesses as they change their business models and digital technologies to use it. It consisted of presentations from the presenters with a debate to identify the key research topics. These key topics had a direct impact on the DEAS projects as it informed the research agenda for the DEAS network.
Year(s) Of Engagement Activity 2019
URL https://www.bam.ac.uk/civicrm/event/info?id=3502
 
Description British standards Institute Industry engagement May 7 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact British standards Institute Industry engagement May 7
Year(s) Of Engagement Activity 2021
 
Description CADE, Venice, May 2019 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact S.Fletcher and T. Johnson, presented the following at the 6th Competitive Advantage in the Digital Economy (CADE), Venice, 10-22 May 2019

SR (2019) A human factors approach for optimising user acceptance of digitally enhanced advanced services.
Managing worker profile data security in personalised digital manufacturing systems to improve satisfaction and efficiency.
Year(s) Of Engagement Activity 2019
URL https://www.science-community.org/en/node/198709
 
Description Competitive Advantage in the Digital Economy (CADE 2017) Zena Wood presentation - 'Measuring servitization in the digital economy' (Award for Unique Methodological Approach) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact Zena Wood presentation at CADE 2017 'Using computational methods '. Opportunity to be involved in CADE events in the future. CADE brings together academics and practitioners to discuss the challenges of the digital economy and present the latest cutting edge research.
Year(s) Of Engagement Activity 2017
URL https://warwick.ac.uk/fac/sci/wmg/research/business_transformation/ssg/ssgabout/sswmgactivities/cade...
 
Description Conference hosted by Future Leap for sustainable businesses 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact The Researcher (University of the West of England, Sustainable
Economies Research Group -SERG) is speaking on servitization at a sustainability conference hosted by
Future Leap for sustainable businesses
Year(s) Of Engagement Activity 2021
 
Description Cyber Apprenticeships Meeting 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Presentation on cyber apprenticeships 20th of July
Year(s) Of Engagement Activity 2020
 
Description DEAL project outcomes presented at DEAS Research Seminar Series 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Presentation of DEAL project work, outcomes and lessons learnt at the DEAS Research Seminar Series (online, 27th November 2020)
Maria Holgado, P. Ball, & J. Oyekan,
Year(s) Of Engagement Activity 2020
 
Description DEAS Asset Financing Roundtable 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact DEAS Asset Financing Roundtable - 08/07/20, 1.5 hours (12 participants from industry)
Year(s) Of Engagement Activity 2020
 
Description DEAS CO-I Tim Baines interview for Future of Fieldservice podcast 
Form Of Engagement Activity A broadcast e.g. TV/radio/film/podcast (other than news/press)
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Tim Baines Co-I from Aston University shared his insight on what businesses can expect as it relates to the Servitization journey in 2021. The podcast can be accessed by anyone in the world but particularly aimed at those in industry. The forces which are shaping industry are a desire for productivity, greater outputs for the amount of inputs we're putting, adoption of digital and accelerating the adoption of digital, and sustainability. Looking forward sustainability is going to be at the forefront. The podcast was relevant for service leaders and those in the manufacturing and financial industries.
Year(s) Of Engagement Activity 2020
URL https://www.futureoffieldservice.com/2020/12/09/6266/
 
Description DEAS ECR Online Elevator Pitch Session Seminar 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Elevator pitch session.
Attendees :Zena Wood, Roger Maull, Phil Godsiff (Exeter Uni)
Tim Baines and Ali Bigdeli (Aston University)
Sarah Fletcher (Cranfield)
Dario Landa-Silva (Nottingham Uni)
Year(s) Of Engagement Activity 2020
 
Description DEAS Financial Services Commissioning Webinar 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact DEAS Financial Services Commissioning Webinar - 17/09/20, 1 hour

Colin Lindsey, University of Strathclyde
Zena Wood, Roger Maull, Phil Godsiff - Exeter
Year(s) Of Engagement Activity 2020
 
Description DEAS Financial Services Commissioning Webinar 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact DEAS Financial Services Commissioning Webinar - 01/10/20, 1 hour (10 particpants)
Year(s) Of Engagement Activity 2020
 
Description DEAS Online Financial Sector Commissioning Webinar 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact DEAS Online Financial Sector Commissioning Webinar
(Collab between Exeter, Nottingham, Astor & Cranfield universities)
Year(s) Of Engagement Activity 2020
 
Description DEAS Online Research Seminar Series (Charity Projects) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact DEAS Online Research Seminar Series (Charity Projects) - 19/02/20,

Dona Giorgia, University of East London,
Peter Bradley, University of the West of England,
Judith Zolkiewski, University Manchester
Zsofia Toth, University of Nottingham
Year(s) Of Engagement Activity 2020
 
Description DEAS Online Research Seminar Series (Manufacturing Projects) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact DEAS Online Research Seminar Series (Manufacturing Projects) - 27/11/20

Dr Victor Guang Shi from AMRC, University of Sheffield
Dr Sara Mountney, Sheffield Hallam
Dr Maria Holgado, University of Sussex
Dr Soheeb Khan, Glasgow Caledonian University
Year(s) Of Engagement Activity 2020
 
Description DEAS Workshop. INDEX Office. 7th Nov 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Workshop for Network + Directors, Managers (Glasglow, Manchester, Lincoln, Exeter & Newcastle) and members of Engineering and Physical Sciences Research Council.

To present and share knowledge of network + grants.
Year(s) Of Engagement Activity 2019
 
Description Digital Economy, Protecting Citizens Online Workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Invitation to Digital Economy, Protecting Citizens Online Workshop to understand planned approach to a UKRI investment in Protecting Citizens Online
Year(s) Of Engagement Activity 2019
URL https://epsrc.ukri.org/newsevents/events/protecting-citizens-online-invitation-to-workshop/
 
Description Digital Twin Value Delivery Project 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Digital Twin Value Delivery Project (led by AMRC, University of Sheffield) workshop at BAXI , Warwick on Tuesday 21 January 2020.
Year(s) Of Engagement Activity 2020
 
Description Digitally-Enhanced Advanced Services for Domestic Appliances (DEAL) project Presentation (World Servitisation Convention 2020) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Podcast presentation of Digitally-Enhanced Advanced Services for Domestic Appliances (DEAL) project, at the World Servitisation Convention 2020
by Maria Holgado (Sussex University)
Year(s) Of Engagement Activity 2020
 
Description EPSRC DEAS NetworkPlus workshop at BAXI Heating (Warwickshire) on April 2nd 2019 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact EPSRC DEAS NetworkPlus workshop at BAXI Heating (Warwickshire) on April 2nd 2019. BAXI is one of Europe's largest manufacturers and distributors of domestic and commercial water and space heating systems. This was our commissioning workshop within the Manufacturing Theme of the project, and helped inform the development of suitable projects to apply for funding from the DEAS NetworkPlus.
27 academics from thirteen HEIs were in attendance and worked together to develop proposals for
(i) exploratory scanning projects (up to eight projects with a value of £5,000 each will be funded), and
(ii) implementation projects (up to two projects with a value of £80,000 will be funded).
Ten proposals were received; five exploratory scanning projects and five implementation projects.
Following review by the DEAS+ team and BAXI; two proposals were awarded funding for exploratory scanning projects and two proposals were awarded funding for implementation projects.
Year(s) Of Engagement Activity 2019
 
Description Engagement Government agency Advanced Manufacturing research centre (AMRC) May 18 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Engagement Government agency Advanced Manufacturing research centre (AMRC) May 18
Year(s) Of Engagement Activity 2021
 
Description Engagement government agency Digital Catapult May 4 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Engagement government agency Digital Catapult May 4
Year(s) Of Engagement Activity 2021
 
Description Good Beef Index 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Workshop with good beef index - October 5th
Year(s) Of Engagement Activity 2020
 
Description Hawaii International Conference on System Sciences (2021) 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Dr. Zena Wood and Phil Godsiff video presentation on their publication 'Circular Insurance: customer-centric, data-driven services for the Circular Economy' in January 2021 at HICCS conference
Year(s) Of Engagement Activity 2021
 
Description Industry engagement British standards Institute January 4 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Industry engagement British standards Institute January 4
Year(s) Of Engagement Activity 2022
 
Description Industry engagement CIO.net May 26 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Industry engagement CIO.net May 26
Year(s) Of Engagement Activity 2021
 
Description Industry engagement Data swift January 17 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Industry engagement Data swift January 17
Year(s) Of Engagement Activity 2022
 
Description Industry engagement Data swift January 5 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Industry engagement Data swift January 5
Year(s) Of Engagement Activity 2022
 
Description Industry engagement Data swift November 2 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Industry engagement Data swift November 2
Year(s) Of Engagement Activity 2021
 
Description Industry engagement Gartner June 9 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Industry engagement Gartner June 9
Year(s) Of Engagement Activity 2021
 
Description Industry engagement John Lewis August 31 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Industry engagement John Lewis August 31
Year(s) Of Engagement Activity 2021
 
Description Industry engagement Lego June 14 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Industry engagement Lego June 14
Year(s) Of Engagement Activity 2021
 
Description Industry engagement London Markets Forum Technology Summit October 14 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Industry engagement London Markets Forum Technology Summit October 14
Year(s) Of Engagement Activity 2021
 
Description Industry engagement Vendigital November 29 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Industry engagement Vendigital November 29
Year(s) Of Engagement Activity 2021
 
Description Industry seminar In Birmingham October 4 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Industry seminar In Birmingham October 4
Year(s) Of Engagement Activity 2021
 
Description International Workshop on Servitization- Sept 2020 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Dr. Zena Wood and Dr, Phil Godsiff presented their Servitisation and Digitisation poster at the
virtual International Servitisation Conference 2020 (September).
Year(s) Of Engagement Activity 2020
 
Description Jack Semple, CEO of engineering and machinery alliance industry engagement April 9 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Industry engagement with Jack Semple, CEO of engineering and machinery alliance on April 9th.
Year(s) Of Engagement Activity 2021
 
Description James and James fulfilment Industry engagement March 9 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Industry engagement with James and James fulfilment on the 9th of March.
Year(s) Of Engagement Activity 2021
 
Description Key note Speaker at Llyods Insurance AI Event 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Alan Brown, Executive Director of INDEX, presented an Overview of Lloyd's and University of Surrey AI and Robotics Report. April 24th
Year(s) Of Engagement Activity 2019
 
Description Kick off meeting with Digital Catapult 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Kick off meeting for business model project with Ben Ramsden and Nick Wright (Head of Manufacturing Industries) at Digital Catapult -12th March 2019
Year(s) Of Engagement Activity 2019
 
Description LMForums / Exeter AC - Collaboration Discussion 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Presentation on digital transformation to London market forum - 14th of April
Year(s) Of Engagement Activity 2020
 
Description Made Smarter workshop- Birmingham 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Presentation of DEAS at Made Smarter workshop in Birmingham, April 26th
Year(s) Of Engagement Activity 2019
 
Description Mapping the ecosystem (Made Smarter Workshop) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Invitation only Workshop for Mapping the ecosystem: maximising benefit from activities around industrial digitalisation.

Workshop at the Royal Academy of Engineering for a broad range of stakeholders to map ongoing activities across the industrial digitalisation landscape.
Year(s) Of Engagement Activity 2019
URL https://www.raeng.org.uk/events/events-programme/2019/october/industrial-digitalisation-stakeholder-...
 
Description Meeting - Boeing 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact S. Fletcher, meeting with Boeing at Cranfield University
Year(s) Of Engagement Activity 2019
 
Description Meeting Food Standards Agency 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Meeting with food standards agency -15th April
Year(s) Of Engagement Activity 2020
 
Description Meeting at Centrica 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with senior executives at Centrica (energy services) - September 8th
Year(s) Of Engagement Activity 2020
 
Description Meeting with ARUP 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Isabel Dedring, Global Transport Leader at ARUP
Year(s) Of Engagement Activity 2019
 
Description Meeting with Aggregate Industries 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting with Aggregate Industries (Building Materials) 12th of March
Year(s) Of Engagement Activity 2020
 
Description Meeting with Aggregate Industries 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting with Mike Gibbons, Chief Information Office at Aggregate Industries on 25th June.
Year(s) Of Engagement Activity 2019
 
Description Meeting with Aggregate Industries 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Mike Gibbons: Chief Information Officer at Aggregate Industries
Year(s) Of Engagement Activity 2019
 
Description Meeting with BAE systems, Oct 19 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact S.Fletcher (Cranfield University) meeting with BAE Systems, Samlesbury,
Year(s) Of Engagement Activity 2019
 
Description Meeting with BAE systems. July 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact S.Fletcher (Cranfield University) meeting with BAE Systems, Samlesbury
Year(s) Of Engagement Activity 2019
 
Description Meeting with Baringa Partners 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Colin Preston: Partner, Financial Services and Mark Humphries.
Year(s) Of Engagement Activity 2020
 
Description Meeting with Chief Tech Officer at GKN 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Paul Perera (Chief Technology Officer) at GKN -Areospace - 27th November
Year(s) Of Engagement Activity 2020
 
Description Meeting with CoinShares 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Meeting with Daniel Masters, Executive Chairman at CoinShares on March 28th.
Year(s) Of Engagement Activity 2020
 
Description Meeting with Cygenta 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting with Cygenta (Cyber Security) March 6th
Year(s) Of Engagement Activity 2020
 
Description Meeting with Digital Catapult 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Meeting with Nick Wright; Head of Manufacturing Industries
Year(s) Of Engagement Activity 2019
 
Description Meeting with Digital Catapult 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting with Digital Catapult (advanced digital technology innovation centre)- 12th March
Year(s) Of Engagement Activity 2020
 
Description Meeting with Digital Catapult (Made Smarter, AI) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting Artificial Intelligence Research Group, Digital Catapult for Made Smarter project. April 1st 2019.
Year(s) Of Engagement Activity 2019
 
Description Meeting with Digital Catapult (Made Smarter, Immersive Challenge) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact 'Made Smarter' Project meeting - Immersive technologies research group with Digital Catapult Tech and Industry Experts team on March 26th.
Year(s) Of Engagement Activity 2019
 
Description Meeting with Digital Catapult (Made Smarter, Supply Chain) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Made Smarter - Made Smarter supply challenge meeting with Tech and Industry experts at Digital Catapult, March 20th 2019.

Attendees from Digital Catapult included:
Alex Gluhak, Head of Technology IoT
Dritan Kaleshi Head of Technology - 5G
Maria Nelson, Senior Head of Innovation Practice
Nick Wright, Head of Manufacturing Industries
Madalina Nazare, Head of Collaborative R&D
Year(s) Of Engagement Activity 2019
 
Description Meeting with Ealing local government Officers 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Policymakers/politicians
Results and Impact Meeting with Ealing local government officers 10th March
Year(s) Of Engagement Activity 2020
 
Description Meeting with Frontier economics 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Meeting with Frontier Economics. June 27th.
Year(s) Of Engagement Activity 2019
 
Description Meeting with Fujitsu 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with CTO to discuss impact of DLT on digital economy.
Year(s) Of Engagement Activity 2020
 
Description Meeting with Fujitsu 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Dr Cathy Mulligan, CTO of Public Sector at Fujitsu.
Year(s) Of Engagement Activity 2019
 
Description Meeting with GKN 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting with GKN (Areospace supplier) on July 14th
Year(s) Of Engagement Activity 2020
 
Description Meeting with Gartner 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Gartner -research and advisory company- December 8th
Year(s) Of Engagement Activity 2020
 
Description Meeting with HMRC 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with HMRC 24th of July
Year(s) Of Engagement Activity 2020
 
Description Meeting with High Value Manufacturing Catapult 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting with high Value Manufacturing catapult - July 8th
Year(s) Of Engagement Activity 2020
 
Description Meeting with IDEO 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Arianne Orillac: Head of Circular Business Design at IDEO
Year(s) Of Engagement Activity 2019
 
Description Meeting with IDEO 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting with Chris Grantham, Executive Portfolio Director at IDEO, London
Year(s) Of Engagement Activity 2019
 
Description Meeting with Innovation Birmingham 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting with Dr. David Hardman, CEO of Innovation Birmingham.
Year(s) Of Engagement Activity 2019
 
Description Meeting with Innovation Birmingham 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with David Hardman: CEO of Innovation Birmingham - October 2019
Year(s) Of Engagement Activity 2019
 
Description Meeting with JPMorgan 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Matthew Enock (IT Portfolio and Programme Manager) at JP Morgan, 10th June 2019.
Year(s) Of Engagement Activity 2019
 
Description Meeting with James and James Fulfilment 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with James Hyde- CEO of James and James (eCommerce)
Year(s) Of Engagement Activity 2019
 
Description Meeting with Llyods Insurance 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact NA
Year(s) Of Engagement Activity 2019
 
Description Meeting with Lynne McGregor - Innovate UK 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Meeting with Lynne McGregor at Innovate UK 29th of May
Year(s) Of Engagement Activity 2020
 
Description Meeting with Martin Collinson regarding Internet of Food things 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Martin Collinson regarding Internet of Food things- May 18th
Year(s) Of Engagement Activity 2020
 
Description Meeting with Mike Waters- Transport for West Midlands 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Meeting with Mike Waters, Director of Policy, Strategy and Innovation at Transport for West Midlands.
Year(s) Of Engagement Activity 2020
 
Description Meeting with NED & Chair at Vendigital 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting on December 3rd with Mark Humphries (Chairman) at Vendigital (PE-backed international consultancy specialising in operational strategy and transformation)
Year(s) Of Engagement Activity 2020
 
Description Meeting with NHS officers 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Meeting with NHS Officers, 9th March 2020
Year(s) Of Engagement Activity 2020
 
Description Meeting with Newable 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Meeting with Chris Manson, CEO at newable, May 2019.
Year(s) Of Engagement Activity 2019
 
Description Meeting with Oxford semantic technologies 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Meeting with Oxford semantic technologies- April 9th
Year(s) Of Engagement Activity 2020
 
Description Meeting with Peter Evans (Lego) 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Peter Evans; LEGO's Continuous Improvement Director on April 4th 2019.
Year(s) Of Engagement Activity 2019
 
Description Meeting with RBS 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with John Stewart, the royal bank of Scotland, July 2019.
Year(s) Of Engagement Activity 2019
 
Description Meeting with RBS 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Royal Bank Of Scotland 30th of March
Year(s) Of Engagement Activity 2020
 
Description Meeting with Rolls Royce 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact S.Fletcher (Cranfield University) meeting with Rolls- Royce, 20th June, Derby
Year(s) Of Engagement Activity 2019
 
Description Meeting with Scott Lyle, Whistle.com Industry engagement March 12 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Industry engagement meeting with Scott Lyle, Whistle.com on March 12
Year(s) Of Engagement Activity 2021
 
Description Meeting with Smithfield Partners Ltd 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Julian Wilkins: Consultant Solicitor, Notary Public and Commercial Mediator.
Year(s) Of Engagement Activity 2020
 
Description Meeting with Syngenta 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with syngenta 30th of June
Year(s) Of Engagement Activity 2020
 
Description Meeting with The Engineering and Machinery Alliance 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with EAMA on December 4th
Year(s) Of Engagement Activity 2020
 
Description Meeting with Tyton Partners 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Nick Kind, Senior Director at Tyton Partners, Strategy Consultants
Year(s) Of Engagement Activity 2019
 
Description Meeting with food standards agency 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Meeting with food standards agency- August 18th
Year(s) Of Engagement Activity 2020
 
Description Meeting with the BVRLA Cheif Executive 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Gerry Keany
Year(s) Of Engagement Activity 2019
 
Description Meeting- manufacturing made smarter north-west pilot 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Meeting with Donna Edwards of manufacturing made smarter north-west pilot 26th of October
Year(s) Of Engagement Activity 2020
 
Description Methods Digital industry engagement April 13 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact This was Methods Digital industry engagement on April 13th
Year(s) Of Engagement Activity 2021
 
Description New World Series- 3 sessions- London Market Forum 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact New World Series (June 2020). 3 sessions (1.5. hours each). Presentation given at each session.
Organized and attended by members of London Market Forums There were 18, 34 and 46 participants from industry at each session respectively.
Year(s) Of Engagement Activity 2020
 
Description Partnership development Digital economy labs at the University of Stanford December 8 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Partnership development Digital economy labs at the University of Stanford December 8
Year(s) Of Engagement Activity 2021
 
Description Partnership development ISSIP December 9 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Partnership development ISSIP December 9
Year(s) Of Engagement Activity 2021
 
Description Policy engagement Digital Catapult February 3 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Policy engagement Digital Catapult February 3
Year(s) Of Engagement Activity 2022
 
Description Policy engagement Digital Catapult October 19 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact Policy engagement Digital Catapult October 19
Year(s) Of Engagement Activity 2021
 
Description Power to change event for Community Businesses 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Power to change event for Community Businesses discussing digital servitization models
Year(s) Of Engagement Activity 2020
 
Description Presentation at Imperial College Business School, London 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Postgraduate students
Results and Impact A presenation / Teaching on Digital Transformation- arranged by Dr. Caterine Mulligan.
Year(s) Of Engagement Activity 2019
 
Description Presentation to Bruntwood science and technology 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Presentation to David Hardman of Bruntwood science and technology- July 2nd
Year(s) Of Engagement Activity 2020
 
Description Presentation to Imperial College London MBA 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Postgraduate students
Results and Impact Presentation to Imperial College London MBA - April 2nd
Year(s) Of Engagement Activity 2020
 
Description Presentation to Kinship 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Presentation to Kinship -15th December
Year(s) Of Engagement Activity 2020
 
Description Presentation to Mars/kinship 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Presentation to Mars/kinship 17th November
Year(s) Of Engagement Activity 2020
 
Description Presentation to Nestle 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Presentation to Nestle
Year(s) Of Engagement Activity 2020
 
Description Presentation to manufacturing made smarter 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Presentation to manufacturing made smarter - July 13th
Year(s) Of Engagement Activity 2020
 
Description Presentation to manufacturing made smarter general panel 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact presentation to manufacturing made smarter general panel 16th of July
Year(s) Of Engagement Activity 2020
 
Description Presentation to the British Standards Institute 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Policymakers/politicians
Results and Impact Presentation to the British standards Institute- 9th March
Year(s) Of Engagement Activity 2020
 
Description Presentation to the UoE business School advisory Board 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Presentation to the University of Exeter business School advisory Board, 18th June 2019.
Year(s) Of Engagement Activity 2019
 
Description Project meeting with Digital Servitization project March 10 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact Project meeting with digital servitization project on March 10th
Year(s) Of Engagement Activity 2021
 
Description Public outreach activity Interview with CEO of Amazon business to business November 30 
Form Of Engagement Activity A press release, press conference or response to a media enquiry/interview
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Public outreach activity Interview with CEO of Amazon business to business. Video produced and promoted via Amazon business to business November 30
Year(s) Of Engagement Activity 2021
 
Description Report to be circulated by Power to change charity (mailing list & website) 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Report for P2C which will be circulated via their mailing list and included on their
website (9000 CBs within the UK + partner organisations mailing list).
Year(s) Of Engagement Activity 2020
 
Description Research Workshop 'Digital Twin Value Delivery System' led by University of Sheffield AMRC, 9th Sept delivered to BAXI 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact A research workshop from sub award stream B, University of Sheffield AMRC, delivered to Baxi boilers. The impact of the workshop was that it helped shape the research the academics are conducting in their project as it progresses with Baxi.
Year(s) Of Engagement Activity 2019
 
Description Research workshop 'Digital Twin Customer Journey' led by Sheffield Hallam 3rd Sept 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Sub award Stream B, Sheffield Hallam presented a research workshop to Baxi Boilers. The workshop created dialogue between the industry partner and the academic researchers to develop their research further.
Year(s) Of Engagement Activity 2019
 
Description Seminar Servitization live August 11 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Public/other audiences
Results and Impact Seminar Servitization live August 11
Year(s) Of Engagement Activity 2021
 
Description Servitization for Advanced Services at the International Workshop on Servitization, 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Dr Andreas Schroeder of Aston University has delivered a keynote speech on Servitization for Advanced Services at the International Workshop on Servitization, Smart Service and Industry 4.0 which was part of the 30th RESER Congress, 21-22 January . Run by the University of Alcalá, Reser and Camara Madrid, the workshop brought together an audience of business executives as well as academics to learn about the latest in servitization and Industry 4.0.
Year(s) Of Engagement Activity 2021
URL https://congresosalcala.fgua.es/reser2020/
 
Description Servitization workshop for The Future Economy Network 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Presentation at Servitization workshop for The Future Economy Network regarding
servitization and sustainability
Year(s) Of Engagement Activity 2020
 
Description Sprite Launch- Manchester 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Representing DEAS network at launch of new EPSRC network.
Year(s) Of Engagement Activity 2019
 
Description Supply Chain Workshop 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Workshop with Felixstowe Port Authority
Year(s) Of Engagement Activity 2020
 
Description TESConf 2020 - 9th International Conference on Through-life Engineering Services, 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact Presentation of: Eimontaite, I., Jaksic, C., Fletcher, S., Johnson, T., & Oostveen, A. M. (2020). Will Operators Work in Close Proximity to Industrial Robots? A Study of Acceptance Using Psychological and Physiological Responses. A Study of Acceptance Using Psychological and Physiological Responses.

As part of an international conference of workshops and keynote speakers.
Year(s) Of Engagement Activity 2020
URL https://www.through-life-engineering-services.org/index.php/tesconf/details
 
Description The second Service Systems Forum (SSF 2016, Venice) Prersentation by Zena Wood - 'The Uber Disruption' 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact Presentation regarding NEMODE funded project 'Uber disruption'. Opportunity to promote the research to a wider community of academics.
Year(s) Of Engagement Activity 2016
 
Description Tim Baines Co-Chair of the Spring Servitization Conference 2019: Delivering Services Growth in the Digital Era (Linkoping University) 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact The conference brought together the world's leading researchers, practitioners, and doctoral students to debate and engage with the theory and practice of servitization. Tim Baines, Aston University and Co-I of DEAS co-chaired the event provided contributors with an opportunity to present to the whole conference audience and engage in both structured and semi-structured panel sessions to discuss their work. The programme was designed to encourage strong participation, extensive debate, and bridge research theory and industrial practice. The conference also featured keynotes from senior executives from leading manufacturing businesses.

the second day of the conference was dedicated to early stage research and comprised of interactive keynotes by leading academics in the field, debate around emergent research themes, and poster reviews of proposed projects and doctoral theses.
Year(s) Of Engagement Activity 2019
URL https://www.advancedservicesgroup.co.uk/ssc-2019
 
Description Transport Workshop. DEAS 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Research Centre Workshop
Year(s) Of Engagement Activity 2020
 
Description UKRI Digital Manufacturing workshop engagement with government agency April 29 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact UKRI Digital Manufacturing workshop engagement with government agency April 29th
Year(s) Of Engagement Activity 2021
 
Description Workshop - Rayner Foods 
Form Of Engagement Activity A formal working group, expert panel or dialogue
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Workshop with Rayner foods - 4th June
Year(s) Of Engagement Activity 2020
 
Description Workshop JP Morgan 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact A one day workshop with JP Morgan on Digital Transformation - August 2019.
Year(s) Of Engagement Activity 2019
 
Description Workshop for Janssen Industries 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact A one day workshop for Janssen Industries; Pharmaceutial company.
Year(s) Of Engagement Activity 2019
 
Description Workshop with Pinsent Masons LLP 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Workshop with Pinsent Masons Law Firm on data trust project. March 3rd 2020
Year(s) Of Engagement Activity 2020
 
Description Workshops with Kinship 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Following presentation, two workshops with Kinship- 26th Jan and 26th Feb
Year(s) Of Engagement Activity 2021
 
Description Worls Servitization Convention and Spring Servitization Conference 14th- 16th September. 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Industry/Business
Results and Impact 652 people registered (businesses and academics; staff exhibitors; staff and speakers); 360 attended virtually; 915 visitis to the exhibition stands. Of these 130 were large businesses, 70 sme's, and 80 academics (who attended the Spring servitization conference specifically). It ignited conversations with the DEAS team and other participants for future participation. Attendees were encouraged to join the DEAS jiscmail and other networking channels of which many did showing an increased interest in sevitization. The chat function allowed visitors to chat at the stands. there was a main chat and 1-1 video calls. Information on the stands provided links for attendees to download to their goody bag. The stands (sme's and large businesses) supporting organisations that showcased servitization and digitally enhanced advanced sservices in action.
Year(s) Of Engagement Activity 2020
URL http://www.advancedservicesgroup.co.uk/wsc2020
 
Description Zena Wood presentation CADE 2019 'Accelerating the adoption of Digitally Enhanced Advanced Services (DEAS) in the UK' 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact This presentation reached 40 people and was effective in disseminating the research of the DEAS EPSRC grant and exploring the main research questions with the audience.
Year(s) Of Engagement Activity 2019
URL https://warwick.ac.uk/fac/sci/wmg/mediacentre/wmgevents/cade2019/wmg_cade_conference_programme.pdf
 
Description panel presentation session in the manufacturing stream at the DSI 2020 Annual Conference 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Other audiences
Results and Impact 'Digital Servitization Panel: Manufacturing Competitiveness in Digitally Enabled and Advanced Services'
The panel made up of:
• Prof Tim Baines, Professor and Executive Director, the Advanced Services Group, Aston Business School, UK. (Moderator)
• Dr Ali Bigdeli, Reader in Industrial Service Innovation, the Advanced Services Group, Aston Business School, UK. (Panelist)
• Dr Parikshit Naik, Research Associate, the Advanced Services Group, Aston Business School, UK. (Panelist)
• David Willetts, Former Commercial Director / UK Head of Innovation at Baxi Heating, UK. (Panelist)
• Mr Paul Jackson, Managing Director of UV Light Technology Limited, UK. (Panelist)
Created debate and raised questions and a call for further information.
Year(s) Of Engagement Activity 2020
URL http://decisionsciences.org/annual-conferences/national-dsi