Transformation North West
Lead Research Organisation:
Lancaster University
Department Name: Lancaster Inst for the Contemporary Arts
Abstract
I am passionate about implementing design-lead thinking in business. While I mainly have experience applying creative problem solving and commercial skills to traditional British industries - namely art, architecture and fashion - through this PhD I'd like to map the best ways to transport traditional British industries into today's digital world.
Organisations
| Description | Presenting findings to the Board of Baltic Creative |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Industry/Business |
| Results and Impact | I presented my research findings about international trade at creative industry firms based at Baltic Creative to the Board members of Baltic Creative, Liverpool. They invited me back to do a short presentation as part of their engagement with the Liverpool Chamber of Commerce. |
| Year(s) Of Engagement Activity | 2018 |
| Description | Press release about the international engagement of creative industry firms based at Baltic Creative |
| Form Of Engagement Activity | A press release, press conference or response to a media enquiry/interview |
| Part Of Official Scheme? | No |
| Geographic Reach | Local |
| Primary Audience | Media (as a channel to the public) |
| Results and Impact | The Baltic Creative Board Members were interested by my research findings and found the work sufficiently engaging to make it available to a wider audience. I wrote a first draft of a press release, their press manager re-wrote the press release for a media audience and forwarded the release to her press contacts. I believe it was also published on the Baltic Creative website. I am unsure if the press release was picked up by any media outlets and disseminated or not. |
| Year(s) Of Engagement Activity | 2019 |
| Description | Report for my collaboration partner / site of research (Baltic Creative in Liverpool, Halton Mill in Lancaster, Society1 in Preston, The Sharp Project in Manchester) |
| Form Of Engagement Activity | A talk or presentation |
| Part Of Official Scheme? | No |
| Geographic Reach | Regional |
| Primary Audience | Industry/Business |
| Results and Impact | I wrote a report for each site of my research into the creative industries. The four sites of my research were Baltic Creative in Liverpool, Halton Mill in Lancaster, Society1 in Preston, and The Sharp Project in Manchester. I was interviewing the tenants creative industries firmslocated in each of these four locations. The reports were read by the Managing Directors or other senior Directors of all four sites. Some directors decided to share the information with their tenants, whom I had interviewed and/or surveyed. The directors at the four locations were asked to give feedback on the research. Their feedback forms included statements such as, "The report about International Trade at [location x] was fascinating, and very unexpected. I had no idea that our tenants were so involved in international trade." Another Managing Director wrote, "The research itself gathered some fascinating results and insights which have lead to outcomes [including]. We have just signed a 2-year deal with the Chamber of Commerce to deliver business support for businesses, which will include support addressing the issues raised in the research findings." |
| Year(s) Of Engagement Activity | 2018,2019,2020 |