Designing landscapes to support pollination services for the soft fruit industry

Lead Research Organisation: University of East Anglia
Department Name: Biological Sciences


BerryWorld is the UK's leading soft fruit marketing company, sourcing raspberries, strawberries and blueberries from around the world for UK supermarkets. BerryWorld recognises pollination as a core element of sustainability for the business. This PhD project will work with them to develop a 'blueprint for pollinator-friendly landscapes'. Globally, pollinators are worth $235 to $577 billion per year for their direct contribution to production of crops, including many fruits, vegetables and oils. Approximately half of this pollination value comes from wild insects, many of which are declining in range and/or abundance. Effective conservation action to reverse these declines is needed, and agriculture is a key sector for taking action. This project is at the forefront of pollinator conservation, engaging agricultural industry in managing landscapes to support specific natural resources of direct value to their business through pollination. The research has two overarching aims. First, to characterise what soft fruit pollinators need from the surrounding landscape. Second to quantify in the UK context how landscape management for pollinators compares, in cost-effectiveness, to planting wild flower strips on farms, or using purchased bumblebee colonies or honey bee hives to support pollination of soft fruit. The research is interdisciplinary. The student will have the opportunity to learn pollination ecology, landscape ecology, mathematical modelling, DNA meta-barcoding and bioinformatics, and to use social science methods to investigate the costs and feasibility of manipulating landscape elements to enhance pollination. The project includes three months of industrial placement with BerryWorld, including one month working with soft fruit growers in South Africa.


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Studentship Projects

Project Reference Relationship Related To Start End Student Name
NE/R007845/1 01/10/2018 31/03/2023
2103232 Studentship NE/R007845/1 01/10/2018 31/03/2023