The Effectiveness of Direct and Indirect Comparative Advertising

Lead Research Organisation: University of Kent
Department Name: Sch of Psychology

Abstract

Publications

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Studentship Projects

Project Reference Relationship Related To Start End Student Name
ES/P00072X/1 01/10/2017 30/09/2027
2771503 Studentship ES/P00072X/1 01/10/2022 30/09/2026 Selina Rabah