How do you compensate? Creating a measure for compensatory consumption and assessing its relation
Lead Research Organisation:
University of Kent
Department Name: Kent Business School
Abstract
Introduction
You wanted to do something or look a certain way, but you couldn't, and now you're faced with a discrepancy between your current self and the self you wanted to be. How do you deal with this?
This project will develop a measure to examine compensatory consumer behaviour (CCB) based on Mandel et al.'s (2017) five-category CCB framework (studies 1a, 1b, 1c), and examine how personality influences CCB engagement (study 2). Creating a valid measure to assess CCB will provide a useful tool for researchers, and linking CCB to personality will help to create targeted CCB interventions
You wanted to do something or look a certain way, but you couldn't, and now you're faced with a discrepancy between your current self and the self you wanted to be. How do you deal with this?
This project will develop a measure to examine compensatory consumer behaviour (CCB) based on Mandel et al.'s (2017) five-category CCB framework (studies 1a, 1b, 1c), and examine how personality influences CCB engagement (study 2). Creating a valid measure to assess CCB will provide a useful tool for researchers, and linking CCB to personality will help to create targeted CCB interventions
Organisations
People |
ORCID iD |
Jennifer Chernishenko (Student) |
Studentship Projects
Project Reference | Relationship | Related To | Start | End | Student Name |
---|---|---|---|---|---|
ES/P00072X/1 | 01/10/2017 | 30/09/2027 | |||
2771581 | Studentship | ES/P00072X/1 | 01/10/2022 | 30/09/2025 | Jennifer Chernishenko |