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Mobilizing for growth in emerging markets : to reach the "next billion" consumers, multinational companies will need to move beyond value chain localization and create new networks of local partners (2012)

First Author: Navi Radjou (Author)

Attributed to: Off-shoring and Outsourcing Innovation? The New Challenge for Multinationals funded by ESRC

Abstract

No abstract provided

Bibliographic Information

Publication URI: http://sloanreview.mit.edu/article/mobilizing-for-growth-in-emerging-markets/

Type: Journal Article/Review

Volume: 53

Parent Publication: MIT sloan management review

Issue: 3