Mobilizing for growth in emerging markets : to reach the "next billion" consumers, multinational companies will need to move beyond value chain localization and create new networks of local partners (2012)
Attributed to:
Off-shoring and Outsourcing Innovation? The New Challenge for Multinationals
funded by
ESRC
Abstract
No abstract provided
Bibliographic Information
Publication URI: http://sloanreview.mit.edu/article/mobilizing-for-growth-in-emerging-markets/
Type: Journal Article/Review
Volume: 53
Parent Publication: MIT sloan management review
Issue: 3