Mobility On-Demand Laboratory Environment (MODLE)
Lead Participant:
ESOTERIX SYSTEMS LIMITED
Abstract
MODLE (The Mobility on Demand Laboratory Environment) will develop, test, and refine a new transport
service that combines the convenience of point-to-point journeys with the environmental and cost benefits of
shared use. Think of it as a taxi-bus, intelligently routed by real-time and predicted demand. Ultimately the
service will usurp the car as the convenient choice in areas dogged by congestion and intense competition for
parking space. And, in so doing, it will provide an attractive last-mile solution that complements and augments
the use of existing scheduled public transport services, for example bus or rail. The service will also explore the
use of new business models to ensure that it is competitively priced at point of use and sustainable in the long-
term. The project builds on a detailed feasibility study conducted in 2014.
service that combines the convenience of point-to-point journeys with the environmental and cost benefits of
shared use. Think of it as a taxi-bus, intelligently routed by real-time and predicted demand. Ultimately the
service will usurp the car as the convenient choice in areas dogged by congestion and intense competition for
parking space. And, in so doing, it will provide an attractive last-mile solution that complements and augments
the use of existing scheduled public transport services, for example bus or rail. The service will also explore the
use of new business models to ensure that it is competitively priced at point of use and sustainable in the long-
term. The project builds on a detailed feasibility study conducted in 2014.
Lead Participant | Project Cost | Grant Offer |
---|---|---|
ESOTERIX SYSTEMS LIMITED | £1,047,210 | £ 628,326 |
  | ||
Participant |
||
INNOVATE UK | ||
BRISTOL CITY COUNCIL | £63,776 | £ 63,776 |
UNIVERSITY OF THE WEST OF ENGLAND, BRISTOL'S INTERNATIONAL COLLEGE | £225,645 | £ 225,645 |
TRANSPORT SYSTEMS CATAPULT | £319,554 | £ 319,554 |
FIRST BRISTOL LIMITED | £115,414 | £ 57,707 |
People |
ORCID iD |
David Stewart (Project Manager) |