Lead Research Organisation: De Montfort University
Department Name: Institute of Energy and Sustainable Dev


The project will engage festival goers in the science and engineering of how they can reduce their own carbon footprint. It will do this in an environment where people are enjoying themselves, that is, at music festivals. It will work with festival organisers, event managers and science communicators using peer education, interactive displays and hand held devices to communicate the underlying science and engineering of measures to reduce personal carbon emissions. The Face Your Elephant peer education facility was devised by young people as part of the C-Change project http://www.switchonswitchoff.org/. The typical emissions of someone in the UK is equivalent to two elephants. The challenge is to reduce this value to one baby elephant - hence the title. It consists of display material and practical interactive exhibitions that engage people in actions that they can take to reduce their carbon footprint. This facility will be expanded to increase the amount of science and engineering via updated displays, hand held devices and the involvement of researchers, PhD students and Science and Engineering Ambassadors. A carbon calculator, running on hand held devices will be used to help people measure their personal carbon footprint. The key part of the exhibition is a dialogue between festival goers and the Peer Educators about energy in the home and a future low carbon economy. The hand held devices will provide audio, text, images and video to help explain the science and engineering. They will also be used to collect questionnaire and carbon footprint data, so gathering information on their knowledge, attitudes and behaviour. This proposal would update the material; develop related text, video, images for display on the hand held devices and train the peer educators. The approach will be piloted in 2009 and then used at mainstream music festivals in 2010.


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Fleming P (2018) Young people and greenhouse gas emissions at music festivals in Applied Environmental Education & Communication

Description The project worked with people attending music festivals to engage them in the science and engineering of reducing their personal carbon footprint. That is, in a leisure environment, addressing both technical and non-technical aspects. The objectives of the project were to: Stimulate people's interest in the role of science and engineering to achieve reductions in personal carbon emissions. To inspire young people to consider careers in engineering and the physical sciences through a dialogue with young researchers and peer educators. To continue the innovative public engagement work at the Institute of Energy and Sustainable Development, through developing further partnerships and building further research capacity. The project also: Provided training and support for Peer Educators in explaining the science and engineering of energy efficiency and renewable energy technologies in reducing personal carbon emissions. Evaluated the effectiveness of the project and disseminated the results, locally, nationally and internationally. Estimated the potential carbon reductions as a result of people engaging with the peer educators at the festivals.
Exploitation Route Been used by Festival organisers to engage with festival goers over the environmental impact of festivals. In particular the use of electricity at outdoor events.

Work on electricity monitoring informed the Powerful Thinking (Sustainable Energy for Festivals) Campaign http://www.powerful-thinking.org.uk/
Sectors Energy,Environment,Leisure Activities, including Sports, Recreation and Tourism

URL http://www.faceyourelephant.org
Description Used with festival organisers to engage with festival goers in explaining the science and engineering of actions to reduce personal carbon footprints
Sector Education,Energy,Environment
Impact Types Policy & public services

Description KTP with Midas
Amount £18 (GBP)
Organisation Knowledge Transfer Partnerships 
Sector Charity/Non Profit
Country United Kingdom
Start 06/2013 
End 05/2014
Description Royal Academy of Engineering Ingenious
Amount £20,000 (GBP)
Funding ID ING1516\10\47 
Organisation Royal Academy of Engineering 
Sector Charity/Non Profit
Country United Kingdom
Start 04/2014 
End 07/2015
Description Centre for Alternative Technology Plc 
Organisation Centre for Alternative Technology
Country United Kingdom 
Sector Charity/Non Profit 
Start Year 2005
Description Festival Republic 
Organisation Sustainability at Festival Republic
Country United Kingdom 
Sector Private 
PI Contribution Sharing knowledge and experience of public engagement activities Sharing knowledge of energy use in off grid out door electricity generators
Collaborator Contribution Support for greater understanding of the operation of music festivals. Knowledge of the festival industry and examples of the actions it has taken to reduce greenhouse gas emissions. Free site and festivals and free tickets for over 20 volunteers.
Impact Following the analysis of the electricity use at festivals, Festival Republic was able to reduce energy use at subsequent festivals. The work informed the Powerful thinking campaign. In particular their report The Power Behind Festivals. http://www.powerful-thinking.org.uk/resources/the-power-behind-festivals-guide/ Also the international book on Sustainable Event Management. in particular the second edition http://www.greeneventbook.com/
Start Year 2009
Description Leicester City Council 
Organisation Leicester City Council
Country United Kingdom 
Sector Public 
Start Year 2005