Creative Fuse North East

Lead Research Organisation: Newcastle University
Department Name: School of Arts and Cultures

Abstract

Creative Fuse North East will investigate how new approaches to innovation-led problem solving can support the region's creative, digital and IT (CDIT) sector. Drawing on findings and approaches of Brighton Fuse, Fusebox 24 and London Fusion and responding to the National Centre for Universities and Businesses (NCUB) Fuse Manifesto, it will explore the very different creative and commercial landscape of North East England. It will highlight opportunities for effective resource use and best practice in workforce development, business growth and innovation, identifying ways that universities can support the sector.

Combining intensive research and analysis (both quantitative and qualitative), exceptional practitioner and business engagement, and adaptable and responsive methodologies to test hypotheses and inspire collaborators via an in-depth 'open innovation programme'; this interdisciplinary project will facilitate co-development with the CDIT sector, identifying recommendations for future support and intervention. It will explore how the CDIT sector can contribute to solutions, problem-solving and exploration across broader economic and societal challenges, complementing existing knowledge and identifying best practice.

The research questions will focus on three distinct but interrelated areas of investigation:
1. What are the distinctive regional/ geographic characteristics of the CDIT sector in the North East? How do these characteristics promote or inhibit fusion/super-fusion of creative and digital skills (Brighton Fuse 2013) and interdisciplinary working?
2. What interventions can be co-designed, piloted and tested to develop new models for innovation that will apply skills from creative graduates to benefit the wider creative economy, particularly addressing barriers to innovation, growth and sustainability in the CDIT sector?
3. How can we most effectively join up the region's resources, especially those held by the universities (e.g. networks, skills, intellectual expertise, technologies and spaces) and those in the CDIT sector, to increase innovation and creativity in other sectors to address major business and societal challenges (e.g. ageing demographic, sustainable transport, health and wellbeing)?

Investigation of these questions will also involve addressing particular challenges in relation to universities:
1: How do university approaches to technology transfer, often involving rigid science-based contracts designed for major industrial partners, cope with the needs of smaller creative businesses?
2: How can Creative Fuse NE balance the demands of place-based funding with the conventional excellence-based approach of bodies such as the Research Councils?
3: How can HEIs best support innovation spillover of the region's creative sector, and how can innovations be transferred from other areas to benefit the CDIT sector?

Planned Impact

Fuse will have a wide social (developing new modes of work beyond but also within HEIs), cultural, policy and economic impact, at regional, national and international levels.

Regional impact: In terms of policy makers, Fuse will benefit the LEPs by supporting their strategies for the creative digital sector, in particular by providing the only comprehensive, up-to-date mapping of the sector as well as contributing to the regional Supernetwork. It will strengthen their understanding of the make-up and needs of the creative and cultural industries as well as their awareness of the innovative approaches that creative graduates can bring to the wider business sector. Fuse will inform the direction of future funding calls and empower the regions LEPs to lobby for appropriate support from other agencies.

Fuse will also be a key project for the North East Culture Partnership. This mix of twelve local authorities, cultural organisations and HEIs is shaping a new cultural strategy for the North East. The timing of Fuse allows it to influence this strategic direction towards open innovation and the creative economy, with impact on the ground in terms of partnerships with local authorities.

Its findings will impact particularly on the CDIT sector, creating new models for innovation, growth and resilience, but also on the public sector partners, especially those that already work in close partnership with members of the consortium. This will be manifested at various levels: the results of WPs 1-3 will produce stronger networking opportunities, both within discipline-specific sectors and across different sectors. So, for example, heritage organisations such as Tyne & Wear Archives & Museums will have access to new models of innovation and particularly new networks with smaller commercial organisations working in the sector with often more developed understandings and usage of recent digital technologies, while those smaller firms will have access to TWAM's regional and national reach through new approaches such as the Triple Helix model. This catalytic element of new networks and innovation models will apply across sectors, benefitting key partners such as Dynamo, Generator, the Digital Catapult, Newcastle Gateshead Cultural Venues, etc.

National impact: Fuse will have significant impact on national policy makers including Arts Council England, Innovate UK, Nesta, as well as government departments including DCLG, DBIS and DCMS. This will be primarily through the final reports, which will explore the specific issues relating to the North East - these geography-specific issues, around the different highly contrasting urban and rural landscapes within the region, will complement the Brighton and London specific results of earlier Fuse projects and provide stronger arguments for supporting the CDIT sector in environments distant from London. The results of the mapping exercise from rural areas, for example, will complement the findings of earlier AHRC projects in suggesting models under which HEIs can support local businesses to increase their resilience through stronger networks and direct business planning advice.

International impact: While Fuse does not include an explicit international dimension, some of the outputs will impact on international policy, both through international conferences and journals but also through a variety of international partnerships. This will be partly through the consortium members' international partners (e.g. Newcastle's strategic partnership with Xiamen University includes joint research on the creative economy and new models for innovation and sustainability), and partly through the international networks of the sector partners, such as Hyper Island. There are already plans for Fuse's legacy in terms of Horizon 2020 projects that will involve the research findings to feed directly into comparative studies elsewhere in Europe, while strong links with UKTI and British Council will provide pat

People

ORCID iD

Eric Grahame Cross (Principal Investigator)
Lynne Elizabeth Hall (Co-Investigator)
Georgios Theodoropoulos (Co-Investigator)
Beryl Graham (Co-Investigator) orcid http://orcid.org/0000-0001-9922-540X
Nicholas Spencer (Co-Investigator)
Gerald Peter Moore (Co-Investigator)
Heather Robson (Co-Investigator)
Rebecca Mary Strachan (Co-Investigator)
Stuart English (Co-Investigator)
Geoffrey Philip Archer (Co-Investigator)
Graeme Thompson (Co-Investigator)
Paul Watson (Co-Investigator) orcid http://orcid.org/0000-0001-7629-4760
Jon Gabriel Swords (Co-Investigator)
John O'Brien (Co-Investigator)
Sharon Paterson (Co-Investigator)
Malgorzata Ciesielska (Co-Investigator)
Neil John Smith (Co-Investigator)
Savvas Papagiannidis (Co-Investigator)
Paul Vallance (Co-Investigator)
Robert Edward Burton (Co-Investigator)
Alan McKinlay (Co-Investigator)
Fiona Clare Whitehurst (Co-Investigator)
Huseyin Seker (Co-Investigator)
Antony Eddison (Co-Investigator)
Arabella Plouviez (Co-Investigator)
Sharon McDonald (Co-Investigator)
Mersha Aftab (Co-Investigator)
Michael Stockton (Co-Investigator)
Mariann Hardey (Co-Investigator)
Lee Hall (Co-Investigator)
Chris Jeffs (Co-Investigator)
Nicolas S Holliman (Co-Investigator)
Xiaoxian ZHU (Co-Investigator)
Peter Michael Phillips (Co-Investigator)
Cathrine Degnen (Co-Investigator)
Hamid Seddighi (Co-Investigator)
Mark Bailey (Co-Investigator)
John Price (Researcher)
Andrew Richardson (Researcher)
Suzy O'Hara (Researcher)
Victoria Bradbury (Researcher)
Toby Lowe (Researcher) orcid http://orcid.org/0000-0003-0699-9962
Emmanouil Chatzakis (Researcher)
 
Title Erimus 
Description The innovation pilot with Southpaw Dance Company developed its project Erimus, whose community cast workshops, drawing participants from all kids of social background, were supported by Creative Fuse. Erimus was commissioned by Middlesbrough Council to celebrate the reopening of Middlesbrough Town Hall. They created a distinctively Southpaw experience with plenty of opportunity to join in - an immersive theatrical production designed to show off as many features as possible within the Town Hall complex. 
Type Of Art Performance (Music, Dance, Drama, etc) 
Year Produced 2018 
Impact Erimus won the Hearts for the Arts Award for Best Local Authority Arts Project Encouraging Community Cohesion. It has also led Southpaw to rethink its approach to digital tools for encouraging participation. 
URL http://www.creativefusene.org.uk/erimus-a-hearts-for-the-arts-award-winner/
 
Title Noise Reduction Choir 
Description Noise Reduction Choir Noizechoir are an experimental choir that perform without musical notation or words. They apply methods of improvisation, voice-games and graphic scores to create an inclusive environment 'where no sound is wrong.' Working with researchers from Northumbria, Newcastle and Sunderland Universities, and IT company Pro Software UK, the project will bring these techniques to staff from the NHS and the North East emergency services. The aim of this innovation pilot was to test the effects of inclusive, improvisational singing on stress reduction and enhancement of wellbeing. While research has been done previously on the wellbeing benefits of joining a choir, the non-choral elements of Noizechoir's approach brought an interesting slant to the research - allowing us to hone in on the essential elements of performing with a choir for wellbeing. 
Type Of Art Performance (Music, Dance, Drama, etc) 
Year Produced 2018 
Impact The results of this research has fed into an ongoing collaboration between Noizechoir and Newcastle and Northumbria Universities. 
URL http://www.creativefusene.org.uk/pilot-theme-health/
 
Description The key findings from the survey and mapping exercise published in the Initial Report launched at an event at the Digital Catapult, London on 22 June 2017; see http://www.creativefusene.org.uk/wp-content/uploads/2017/06/Creative-Fuse-North-East-Initial-Report-22062017.pdf

The final Project Report was published in January 2109 and can be read in conjunction with several independent evaluations, all of which have been very positive. The final report is at http://www.creativefusene.org.uk/wp-content/uploads/2019/02/Creative-Fuse-Project-Report-2019-final.pdf
Exploitation Route The methods of dissemination have been developed as the project progresses, especially the use of CAKE sessions to engage with a range of sectors alongside the CDIT sector in the North East, including healthcare, manufacturing and policing.

Our new methodologies are already being adopted by a range of partner businesses, organisations and individuals, and we are developing follow-on activities to maintain the momentum and profile that the project has built up throughout the region.

We have been invited to submit a new ESIF application for a grant in excess of £1m dependent on identifying match funding.
Sectors Communities and Social Services/Policy,Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Environment,Healthcare,Culture, Heritage, Museums and Collections

URL http://www.creativefusene.org.uk/wp-content/uploads/2019/02/Creative-Fuse-Project-Report-2019-final.pdf
 
Description The project has had significant impact on regional policy relating to the Creative Economy. For example, research from the project has fed into the Newcastle & Gateshead Council Tech Strategy, the approach to the Creative Digital and IT sector of the NELEP and the Tees Valley LEP, and to the broader policy approaches of the North East Culture Partnership. At a national level, we have been working closely with key bodies including Arts Council England, nesta, the Digital Catapult and the Creative Industries KTN, as well as the AHRC, to help position the creative and digital sector within the government's new Industrial Strategy. The innovation pilots have developed a range of new approaches to academic-business partnerships using a triple- /quadruple-helix model which continue to be applied as AHRC funding comes to an end. Several projects have developed new external funding applications on the back of the pilots, and a number of businesses have described their experience of working with Creative Fuse as 'transformative' and have developed distinctive new strategic approaches to their business. Creative Fuse has been approached to help the NE LEP with its new Strategic Economic Plan in relation to the creative industries. This opportunity is matched in the south of the region as Teesside University has a major input into the Tees Valley Combined Authority's strategic plans. We are also in discussion with key players in the new North of Tyne Combined Authority. Prof Jonathan Sapsed's role in the new Policy and Evidence Centre means that approaches and data from Creative Fuse will feed into thinking going forward as we work closely with NESTA.
First Year Of Impact 2017
Sector Communities and Social Services/Policy,Construction,Creative Economy,Digital/Communication/Information Technologies (including Software),Education,Environment,Healthcare,Leisure Activities, including Sports, Recreation and Tourism,Manufacturing, including Industrial Biotechology,Culture, Heritage, Museums and Collections,Retail
Impact Types Cultural,Societal,Economic,Policy & public services

 
Description Half-day training course for businesses on Visualization: Seeing more in your data held at the Thinking Digital events in May 2017 and 2018
Geographic Reach National 
Policy Influence Type Influenced training of practitioners or researchers
 
Description Training courses on Visualization Tools and Technologies with PowerBI: a series of five two-day training programmes held in The Core, Newcastle upon Tyne and NewRIIS, Singapore aimed at students and business practitioners
Geographic Reach Asia 
Policy Influence Type Influenced training of practitioners or researchers
 
Description Arts Council England Creative Local Growth Fund
Amount £271,362 (GBP)
Organisation Arts Council England 
Sector Public
Country United Kingdom
Start 05/2017 
End 10/2018
 
Description ERDF business support through North East LEP
Amount £933,349 (GBP)
Funding ID 25R15P00447 
Organisation European Commission 
Department European Regional Development Fund (ERDF)
Sector Public
Country Belgium
Start 05/2017 
End 07/2018
 
Title Research questionnaire for businesses 
Description The research team took several weeks designing a new research questionnaire, adapting the methodology from Brighton Fuse in a specially tailored way that made the questions appropriate to the North East CDIT sector while ensuring that the research results would be compatible with those of Brighton. The questionnaire was distributed to around 4000 businesses and freelancers. 
Type Of Material Improvements to research infrastructure 
Year Produced 2017 
Provided To Others? Yes  
Impact It has provided all the data for our Initial Report, which has in turn informed and shaped many of the innovation pilots in Phase 2 of the project. This data also allows comparisons not only with Brighton but also with other regions nationally and internationally. 
URL http://www.creativefusene.org.uk/
 
Description Creative Fuse North East business partnerships 
Organisation Northumbria Police
Country United Kingdom 
Sector Public 
PI Contribution This whole project is built around forging new partnerships across the North East of England between the five universities and a wide range of businesses (a few large businesses but predominantly SMEs and microbusinesses) and freelancers.
Collaborator Contribution These partnerships are the focus of the second part of Creative Fuse which comprises 31 innovation pilots. Each pilot matches academics from at least two universities with one or more businesses to address key problems identified by the business. There is a wide range of businesses, from theatre companies, choirs, and voluntary sector organisations to architects, health care professionals, glass makers, Northumbria police and shoe manufacturers. Each pilot is supported by between £1000 and £25,000 in addition to the academics' time in kind.
Impact Outputs are about to be achieved and will be recorded in the final project report
Start Year 2017
 
Description Creative Fuse North East consortium of the five North East universities: Newcastle, Durham, Northumbria, Sunderland and Teesside. 
Organisation Northumbria University
Country United Kingdom 
Sector Academic/University 
PI Contribution The Creative Fuse North East consortium of the five North East universities - Newcastle, Northumbria, Sunderland, Teesside and Durham - was specifically formed for this project (Northumbria is mentioned specifically above to allow submission of this partnership, but Sunderland University is not listed under possible partners, so we have not submitted others). It comprises over 40 members of academic staff who, together with a range of staff from the universities' professional services, have interacted with over 500 businesses and freelancers from the North East's Creative, Digital and IT sector. Northumbria is mentioned above
Collaborator Contribution The academics have contributed in two main ways: gathering data from the CDIT business community for the initial report on the current state of the CDIT sector in the North East (the most comprehensive report of its kind ever developed in the region), and then partnering with a range of businesses across the 31 innovation pilots.
Impact The outputs are recorded elsewhere within this form. The key disciplines represented are primarily creative arts practice, business, digital and sociology.
Start Year 2016
 
Title Interactive Storytelling for Patient Education (Bariatric Surgery) 
Description A team from Teesside University, SockMonkey Studios and University of Sunderland are developing a prototype Interactive System Platform for patient education that can be easily adapted for different uses. The project will produce a mobile app featuring engaging visuals and gamification to help communicate information easily, in a way that can be personalised and encourages user interaction. This pilot will use Bariatric Surgery (also called weight loss surgery) as a test case with the potential to go forward as a proof of concept for other clinical settings (e.g. cancer treatments). This project responds to the demands for effective methods of communicating complex health information and ensuring patient understanding of life-changing treatment options, while also trialing a means of producing AI techniques for content-personalisation and 3D game engines designed to be reconfigurable for different domains - an innovation that could reduce the economic burden of developing these kind of tools. 
Type Therapeutic Intervention - Complementary
Current Stage Of Development Initial development
Year Development Stage Completed 2018
Development Status Under active development/distribution
Impact The development is ongoing but has potential applications across a range of medical interventions. 
URL http://www.creativefusene.org.uk/pilot-theme-health/
 
Title Shoes2Run 
Description This innovation pilot enabled Shoes2Run to further develop a wearable technology sock called 'Mymo'. Developing the product involved product design, Artificial Intelligence (AI) algorithm development, smartphone technology and big data analysis. Academic involvement helped develop and test the AI algorithm, giving the product much more credibility when taken to market. Mymo is a platform which helps runners to choose the correct type of running shoe but also informs them of new shoe releases and helps them to connect with other similar runners by creating a community forum to discuss specific shoe types, brands and recommendations. 
Type Of Technology Physical Model/Kit 
Year Produced 2018 
Impact Shoes2Run intend to continue the Creative Fuse collaboration by working with both Northumbria and Sunderland Universities for further AI development and big data analysis, and has been further supported through next stage product development by the Centre for Process Innovation (CPI) and RTC North to develop a new patent. 
URL http://www.creativefusene.org.uk/pilot-theme-data/
 
Description 10x10 project presentation 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact 10x10 was a serious of artists placements within NE businesses. Key elements of the event were:

Spotlight two winning commissions by Breeze Creatives & Sunderland BID (Business Improvement District) and Dominic Smith & Siglion

Premiere of 'Between Wind and Water', a commissioned film by Dominic Smith

Showcase all ten short residencies

Share our curatorial "pairing" strategy and collaborative CPD process, which included a Collaborative Workshop for both the artists and businesses.

Share the key learnings that have emerged from evaluation undertaken by Creative FuseNE

Present the next steps for the North East Culture Partnership's 100x100 initiative.
Year(s) Of Engagement Activity 2016
URL http://www.sunderland2021.com/gallery/video-gallery
 
Description 6 week Bdaily campaign promoting Creative Fuse NE awareness, engagement and survey 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact 6 week Bdaily campaign promoting Creative Fuse NE awareness, engagement and survey
Year(s) Of Engagement Activity 2017
URL https://bdaily.co.uk/creative/17-02-2017/creative-fuse-north-east-calls-on-creative-digital-and-tech...
 
Description British Human Computer Interaction Conference Maker Day 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach International
Primary Audience Professional Practitioners
Results and Impact A 12-hour hack-style Maker Day hosted by Creative Fuse as part of the British Human Computer Interaction Conference. The Maker Day was part of the University of Sunderland Creative Fuse team's ERDF activity, with attendees coming up with a new product or service around the theme of 'Digital Make Believe'. The AdaBee Innovation Pilot came about as a result of ideas prototyped at this event.
Year(s) Of Engagement Activity 2017
URL http://hci2017.bcs.org/
 
Description CAKE 10: Digital Heritage 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact CAKE event themed around digital approaches to the culture and heritage industries, featuring Michelle Gorman, Visit County Durham, Richard Higgins, Durham University Library, Archives and Special Collections and Rachel Derbyshire, ChroniclesVR.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 11: Building Social Change: The Art of Housing 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact CAKE event considering innovative approaches to social housing and examining the connection between art and social change, featuring Alistair Hudson, mima, Bini Araia, Investing in People and Culture, Julia Heslop, Artist, and David Roberts, igloo.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 12: CAKE - The Final Frontier 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact CAKE event examining creative and digital approaches to space, featuring Chris Newman, Reader in Space Law and Policy, University of Sunderland, Catherine Johns, NETPark Durham, Gary Fildes, Kielder observatory and Melanie King, Artist and Curator.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 13: Future Fashion 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact CAKE event looking at the impact of digital and tech on the fashion industry, featuring Raymond Oliver, Northumbria School of Design, Jen Barrett, This Is Creative Enterprise and Sally Smallwood, WRECKREATION, plus exhibition stands from fashion students and local designers.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 14: Christmas CAKE 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Creative Fuse's first CAKE Pecha Kucha night, with quick-fire presentations from across the CDIT sector on what new ideas, events and opportunities they have upcoming in 2018, plus a sneak preview of some of the successful Creative Fuse Innovation Pilots. Featuring Steve Blanks, Great Exhibition of the North, Annie Rigby, Unfolding Theatre, Justin Souter & Claire Robinson, Souter Consulting & PROPS North East, Emma Whitenstall, Generator, Dawn Furness, Writer and Artist, Jenny Lang & Jill McKinney, Digital Catapult NETV & Sunderland Software City, Lalya Gaye, Digital Media Artist & Interaction Designer, Beverley Banks, Sunderland Shorts Film Festival, Angela MacOscar, Innovation SuperNetwork, and Matthew Read, The Bowes Museum. CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 15: Digital Archives 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact CAKE event exploring the connection between digital and print and new ways of experiencing text, featuring Jenny Richards, Animating Texts at Newcastle University, Jenna Ashton, Digital Women's Archive North, Stevie Ronnie, Artist, and Sue Bradley, Newcastle University Centre for Rural Economy.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 16: Music and Sound 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact CAKE event looking at innovative new practises in music and music education, featuring Tuomas Eerola, Music Cognition, Durham University, Andy Haggerstone, Kaleidoscope, Sean Cotterill, Musician and Live Coder, and Ged Robinson, Generator.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 17: The Science of Performance 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Special CAKE event in collaboration with Southpaw Dance Company, Dance City and the Institute of Physics as part of 'The Physics of Dance' programme. Featuring Robby Graham, Southpaw Dance, Catrina McHugh and Roma Yagnik, Open Clasp Theatre, Dan Adams, Lumiere Festival, and Austen Atkinson, Lexicon Learning. CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 18: Innovative Women 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact CAKE event celebrating innovative women in the North East, in honour of International Women's Day. Featuring Clara Shield, Young Women's Film Academy, Tara Stone, Be Trans and Non-Binary Support, Catherine Reed, Artist, Dianne Casey, Poet, and Ben Houchen, Mayor of Tees Valley.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 19 - Journalism: Creativity and Collaboration 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact While Journalism has its problems, it remains crucial to society and the region as a means of connecting communities, informing us about the world beyond our immediate lives, and holding power to account. Journalism also has great opportunities in the form of new technologies and partnerships to transform the process of finding, researching and publishing stories.

This event explored these opportunities and discussed how journalists can and are working with others to do journalism in new and better ways. Speakers covered the work of a pioneering journalism lab which has brought together designers, developers, journalism staff and students to create storytelling tools, a collaborative project between journalists and designers to investigate the online abuse of women politicians, and a venture combining the skills of artists and journalists to tell stories in visually powerful ways.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/category/latest/cake-events/page/2/
 
Description CAKE 1: CDIT and Health 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact The first of our CAKE (Collaboration and Knowledge Exchange) events, with the theme CDIT and Health. Speakers: Dan Riley, Spearhead Interactive, John Coburn, Tyne & Wear Archives and Museums, Andrew Newman, Newcastle University Institute for Ageing.
CAKE is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT (CDIT) sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2016
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 20: Maker CAKE 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact A showcase for the work of artists and crafters from across the region, as well as considering maker spaces and maker movements in the North East and beyond. Speakers from the Crafts Council, Northumbria University and FabLab Sunderland discussed makers who are exploring the edges of their practice, using new materials and technologies and seeking out unique collaborations across industry, science and craft.

Maker CAKE partnered with Google Digital Garage - a digital skills training platform. The event will feature a one-hour masterclass on Social Media Strategy, with expert advice on how to harness the power of social media for business to reach new audiences and turn them into valuable customers.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/cake-20-maker-cake/
 
Description CAKE 21:Games in the North 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact A collaborative event with Animex, the International Festival of Animation and Computer Games. Animex was founded by Teesside University in 2000 with a view to creating a world-class inclusive festival that would draw some of the games and animation industries' brightest lights and future stars together to share their knowledge with the next generation. The event included the option to engage with Expo Tees, Teesside University's annual exhibition of outstanding work from final year students.

CAKE 21 explored what it's like to study and work in games in the North, as well as ways in which games companies can collaborate with and add value to other creative and digital businesses.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/cake-21-games-north/
 
Description CAKE 22: Creative Marketing 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Creative Fuse North East's 22nd CAKE event explored creative and innovative approaches to marketing, as part of Art Durham.

Speakers approached the theme from a variety of different perspectives, from expertise in marketing in the arts from Durham University Business School, to hands-on advice on how to make marketing more creative from specialist business writing company Concision. The Eco Dog Design Company shared insights into marketing for sole traders, as well as considering the environment in product design, and the POD group discussed a new network of creative businesses as part of the Auckland Castle project.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/cake-22-creative-marketing/
 
Description CAKE 23: Art, Design and Innovation 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact To celebrate the launch day of the Great Exhibition of the North, this CAKE showcased the best of the North East's talent, with expert speakers representing the three themes of the Exhibition: Art, Design and Innovation.

The event explored the importance of UX design, discussing businesses who provide innovative and enjoyable design experiences, as well as considering innovation in XR, with an insight into hedgehog lab's VR/AR project 'Rocket Re-imagined'. It also examined the role of comics in education, through various publications created for North East cultural events.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/cake-23-art-design-innovation/
 
Description CAKE 24: Digital Landscapes 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Held in The Sill: National Landscape Discovery Centre, Northumberland National Park's brand new visitor attraction, the 24th CAKE event explored the use of digital tools to help audiences to engage with national parks and heritage sites in new ways.

Speakers discussed rural innovation and entrepreneurship, the role of theatre in community engagement, and the development of an app that fuses poetry with the digital to allow National Park visitors to experience 'Poems in the Air'.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/cake-24-digital-landscapes/
 
Description CAKE 25: Exploring Diversity Connecting Creativity 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Delivered in partnership with Assist Women's Network, a professional network based in Tees Valley which helps women in business to grow professionally and personally, the event's speakers offered insights into delivering inclusive projects and practical tips on how to innovate when designing your own products and services. The event explored culture by linking to the launch of Middlesbrough ART WEEKENDER, the annual contemporary arts festival which hosts a selection of international and local artists across multiple venues.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/cake-25-exploring-diversity-connecting-creativity-2/
 
Description CAKE 26: Innovation in Content & Media 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact This explored themes of innovation and creativity in the content and media sector, identifying practical tips on developing and producing compelling content. It was delivered in partnership with Northern Film and Media, a North East England creative industries development agency, and Proto, a home for tech businesses and a research and development facility that is also part of the Digital Catapult North East Tees Valley.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/cake-26-innovation-in-content-and-media/
 
Description CAKE 27: Christmas Cake 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact A series of lightning talks looking back at the outcomes of Creative Fuse and identifying possible ways forward.
Speakers: Eric Cross - Newcastle University; James Hanson - Green Spaces, Layers Studios; Justin Souter - Souter Consulting Limited; Matthew Read - Bowes North Digital Creativity, Director, Bowes Museum; David Reay - Chair, Northern Clothing and Textile Design; Sam Murray and Paul Stewart - Teesside University; Lynne Hall - Sunderland University; Ladan Cockshut - Durham University; Kate Lampitt Adey - Northumbria University; Jonathan Sapsed - Newcastle University
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/cake-27-christmas-cake/
 
Description CAKE 28: Creative Education, Educating Creatively 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Professional Practitioners
Results and Impact Recent novel approaches to education and creative enterprise in and beyond the classroom, the popularity of creative learning throughout one's life, and the growing use of innovative technology in the classroom have all resulted in new collaborations and innovations in what it means to provide creative education and to educate creatively. CAKE 28 focused on these exciting new developments and explore what is currently happening across our region and beyond at the intersection of education and creativity.
Year(s) Of Engagement Activity 2019
URL http://www.creativefusene.org.uk/cake-28-creative-education-educating-creatively/
 
Description CAKE 29: Ageing Well 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact The event challenged what we think of when we hear the word "ageing", with a focus on positive ageing, lifelong ageing and ageing well. Speakers from a diverse range of backgrounds explored how ageing intersects with innovation and creativity, explaining how this has resulted in new and unexpected collaborations, fuelled by creativity and offering new business opportunities.

The event was co-sponsored by Newcastle's National Innovation Centre for Ageing and by Arrow.
Year(s) Of Engagement Activity 2019
URL http://www.creativefusene.org.uk/cake-29-ageing-well/
 
Description CAKE 2: Virtual Reality 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact VR themed CAKE event, featuring Dominic Deane, VRTGO Labs and Chronicles VR, Jack Brinn, Reminiscience, and Simon McKeown, Teesside University.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2016
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 3: Crowdsourcing Culture 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact CAKE event looking at Crowdsourcing and public data, featuring Kylea Little and Adam Bell, Tyne & Wear Archives and Museums, Annie Rigby, Unfolding Theatre, and Tom Schofield and Gabi Arrigoni, Newcastle University Culture Lab.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2016
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 4: Letting Creativity Loose 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact CAKE event examining how creativity can thrive in the engineering, manufacturing and technology sectors, featuring Julian Reed, GE Oil and Gas, Chris Wilkinson, Soil Machine Dynamics, and Nick Spencer, Multi-Disciplinary Innovation, Northumbria University.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2016
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 5: Fused Creativity in the City 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact CAKE event themed around creative profiles and city futures, featuring David Roberts and Dominic Smith, Sunderland 10x10, Erin Dickson, Fab Lab Sunderland and Matt Briggs, Senior Lecturer Illustration, University of Sunderland.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2016
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 6: Digital Policing 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact CAKE event examining cybercrime and policing in the digital age, featuring Ian Pepper, Principal Lecturer in Policing, Teesside University, and Angela Davies and Dionne Wightman, CSI Training and Events.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 7: Future Cities 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact CAKE event focusing on urban development and collaboration between city leaders and communities, featuring Rose Gilroy, Professor of Ageing, Policy & Planning, Newcastle University, and Michelle Duggan, Newcastle City Futures.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 8: Inventive Cities 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact CAKE event examining ways in which urban settings can inspire invention, featuring Sofie Lisa Bereford, Artist, Ian Wright, New World Designs and Andrew Richardson, Senior lecturer in Interactive Media and Motion Graphics, University of Sunderland.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description CAKE 9: Smart Data Innovation 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact CAKE event examining business-led and creative approaches to smart data, featuring Rob Wilson, Director of the Knowledge Innovation Technology Enterprise (KITE) Research Centre, Ed Carter, Musician and Interdisciplinary Visual Artist and Lindsay Duncanson, Noize Choir.
CAKE (Collaboration and Knowledge Exchange) is Creative Fuse North East's monthly networking event, bringing together businesses, freelancers, academics, charities, creative practitioners and cultural organisations from across the Creative, Digital and IT sectors. Each themed CAKE event has expert speakers delivering short presentations that explore opportunities and innovation challenges. The speakers are drawn from different backgrounds, usually one academic, one SME and one freelancer or creative practitioner. The events generate debate, explorative discussion and stimulate new innovative ideas by looking at each event's theme from a variety of different perspectives - in keeping with the event name, attendees enjoy a slice of cake while they network. Many conversations started at CAKE events have gone on to become successful business/academic collaborations, particularly through our Innovation Pilots programme.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/category/latest/cake-events/
 
Description Creative Connections: Createathon 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact A two-day event delivered as part of the Newcastle University Creative Fuse team's ERDF activity, delivered by tendered partners Carruthers and Kent, academics and postgraduate students. Aimed at helping businesses develop an action plan to creatively solve innovation challenges with help from postgraduate students from Newcastle University Business School.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/creative-connections/
 
Description Creative Fuse North East London Launch Event 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact The national launch event for Creative Fuse North East, held at the Digital Catapult Centre in London. Following on from the Creative Fuse Advisory Board meeting, the event was attended by both regional and national stakeholders and Creative, Digital and IT businesses, featuring presentations and tech demos.
Year(s) Of Engagement Activity 2017
 
Description Creative Fuse Tees Valley: Launch and Mixer Event 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Mixer event to celebrate the launch of the Creative Fuse Tees Valley programme featuring networking, presentations and 5x5 activity around gaining benefits from collaborating through Creative Fuse.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/teesvalley/
 
Description Culture Durham Meet 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Professional Practitioners
Results and Impact A workshop as part of the Culture Durham
Year(s) Of Engagement Activity 2018
URL http://culturedurham.org.uk/
 
Description Cyber-Wellbeing Solution Hack 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact 12-hour hack day delivered by Northumbria University Creative Fuse team as part of the Cybercrime Innovation Pilot. Bringing together Northumbria Police and CDIT businesses to develop solutions to cybercrime challenges.
Year(s) Of Engagement Activity 2017
 
Description Digital Business Innovation Programme: Time Out to Innovate 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact The first event of the Digital Business Innovation Programme, delivered as part of Newcastle University Creative Fuse team's ERDF activity alongside tendered partners at Sunderland Software City. Chance for digital and tech companies to collaborate with academics to share new ideas and workshop potential for innovation.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/digital-business-innovation-programme/
 
Description Growing Creativity and Culture 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Launch event for Durham University Creative Fuse team's ERDF activity, acting as a mixer for Creative and Cultural SMEs and sole traders to find out what opportunities are available to them through Creative Fuse through the Culture Hubs programme.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/culture-hubs-bespoke/
 
Description How the Creative Fuse Project is Supporting a Diverse Creative Community 
Form Of Engagement Activity A magazine, newsletter or online publication
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Postgraduate students
Results and Impact Magazine article describing how the Creative Fuse Project is supporting a diverse creative community published in Durham's Impact Magazine
Year(s) Of Engagement Activity 2018
URL https://issuu.com/durhambusinessschool/docs/impact_magazine_issue_4/23
 
Description Innovation Mixer 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact A mixer event to launch our open call for Innovation Pilot funding (AHRC), with presentations and information stands on the funding plus Creative Fuse's ERDF opportunities.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/project-overview/content/innovation/
 
Description Innovation Pilot Drop-in Events 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact A series of informal drop-in sessions at various regional locations to give businesses a chance to meet the Creative Fuse team and find out more about eligibility for Innovation Pilot funding, or to seek help finding academic collaborators.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/project-overview/content/innovation/
 
Description Innovation Pilot Welcome Event 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact An event to bring together the full cohort of successful Innovation Pilot projects to introduce them to Creative Fuse, participate in ideas sharing activities and celebrate their success.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/innovation-pilot-projects-announced/
 
Description Knowledge Exchange workshop with Newcastle Gateshead Cultural Venues 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact Knowledge Exchange workshop with Newcastle Gateshead Cultural Venues, the ten big venue-based cultural organisations such as BALTIC and Sage Gateshead. This half-day workshop in summer 2016 explored synergies between Creative Fuse NE and the businesses new NPO strategies, identifying overlaps and new collaborations for mutual benefit. This will almost certainly lead to at least one innovation pilot during Phase2 of the project.
Year(s) Of Engagement Activity 2016
 
Description Launch event for Creaive Fuse North East, December 2016 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact Major launch event for the project with over 250 representatives from industry, business, HE and the media including speech from Ed Vaizey MP situating the project within the national Creative Economy context. The event resulted in a range of new business contacts and further new collaborations, including partnerships with Northumbria and Durham Police and Northumbrian Water.
Year(s) Of Engagement Activity 2016
 
Description Monthly CAKE (Collaboration and Knowledge Exchange) events 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact An important part of Creative Fuse NE are the monthly CAKE (Collaboration and Knowledge Exchange) events. They consist of three short presentations, one for an academic, one from an SME and one from a larger creative or digital business or cultural organisation, followed by formal and then informal discussions over coffee and cake. They bring together academics from the five universities with SMEs and other businesses from the CDIT sector, as well as third sector organisations and students. They have already fostered new partnerships and projects, some of which will feed into Phase 2 of our project.

So far (March 2017) there have been seven events with an average attendance of around 50; themes have included VR, museums and galleries, and crowdsourcing.
Year(s) Of Engagement Activity 2016,2017
URL http://www.creativefusene.org.uk/project-overview/what/about-cake-events
 
Description POD Picnic: Introducing Creative Fuse North East 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Local
Primary Audience Industry/Business
Results and Impact A workshop by Ladan Cockshut and Alastair Edwards in Durham introducing Creative Fuse North East to a nixed audience of practitioners and businesses.
Year(s) Of Engagement Activity 2018
 
Description Placement Mixer 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Industry/Business
Results and Impact A mixer event to promote the ERDF-funded placement opportunities available through Creative Fuse North East, featuring networking, information stands and presentations from businesses, academics and students.
Year(s) Of Engagement Activity 2017
URL http://www.creativefusene.org.uk/placements/
 
Description RSA Newcastle Network Encounter with NEone Creative 
Form Of Engagement Activity A talk or presentation
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact A presentation from the NEone Creative team (one of the CFNE Innovation Pilots) about how the project is seeking to close the creativity gap for workers and citizens across society.
Year(s) Of Engagement Activity 2018
URL https://www.thersa.org/events/fellowship-events/2018/04/rsa-newcastle-network-NEoneCreative
 
Description Rural Cultural Business Innovation Programme 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact Two full day workshops delivered as part of Newcastle University Creative Fuse team's ERDF activity with tendered partners Souter Consulting and Guerrilla Working. Workshop and training course with academics and creative and cultural businesses and freelancers. Introduction to lean, agile, and personal resilience methodologies with particular focus on rural businesses.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/rural-innovation-programme/
 
Description Teesside University Innovation Expo at the Festival of Thrift 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact A workshop focussing on how Teesside University and MIMA are working together to use innovation to deliver creative projects which will help shape the future of society
Year(s) Of Engagement Activity 2018
URL https://www.festivalofthrift.co.uk/teesside-university-innovation-expo/
 
Description The Creative Fuse Conference 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach National
Primary Audience Industry/Business
Results and Impact A major dissemination event, the two-day conference attracted around 300 delegates from across the country and in some cases abroad. Events were recorded and live-streamed to increase impact. Speakers drawn from business, academia and the cultural and third sectors presented on a range of key Fuse topics. The conference also included a range of workshops and participatory events, as well as displays from partner organisations.
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/wp-content/uploads/2018/07/Web_Creative-Fuse-Conference_Programme-2...
 
Description The Creative Fuse NE Cultural Showcase 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Professional Practitioners
Results and Impact A major showcase for Creative Fuse at the Tyneside Cinema for many of the North East's cultural organisations and artists.

The four panel sessions with academics, cultural practitioners and organisations focussed on key Fuse themes:

Building a Fused Legacy - initiatives with long term benefit for the cultural sector
Business innovation - developing new products and services
Growing organisational capacity and knowledge
Building relationships and breaking down barriers between the cultural sector, universities and CDIT sector
Year(s) Of Engagement Activity 2018
URL http://www.creativefusene.org.uk/creative-fuse-ne-cultural-showcase-2-2/
 
Description Training "Common Digital (R)evolution" 
Form Of Engagement Activity Participation in an activity, workshop or similar
Part Of Official Scheme? No
Geographic Reach Regional
Primary Audience Public/other audiences
Results and Impact Under the auspices of the Federation for Young European Greens, this training workshop focused on digital commons, aiming to increase young people's digital participation by developing an understanding of digital commons.
Year(s) Of Engagement Activity 2018
URL https://fyeg.org/event/training-%E2%80%9Ccommon-digital-revolution%E2%80%9D